Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

Posted by randfish

Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.

Writing headlines that serve SEO, Social Media, and Website Visitors

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about writing headlines. One of the big problems that headlines have is that they need to serve multiple audiences. So it’s not just ranking and search engines. Even if it was, the issue is that we need to do well on social media. We need to serve our website visitors well in order to rank in the search engines. So this gets very challenging.

I’ve tried to illustrate this with a Venn diagram here. So you can see, basically…

SEO

In the SEO world of headline writing, what I’m trying to do is rank well, earn high click-through rate, … Read the rest

October 13, 2017  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Getting SEO Value from rel="nofollow" Links – Whiteboard Friday

Posted by randfish

Plenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In today’s Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.

How to get SEO value from rel="nofollow" links

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how you can get SEO value from nofollowed links. So in the SEO world, there are followed links. These are the normal ones that you find on almost every website. But then you can have nofollowed links, which you’ll see in the HTML code of a website. You will see the normal thing is a href=somewebsite in here. If you see this rel=nofollow, that means that the search engines — Google, Bing, Yahoo, etc. — will not count this link as passing link equity, at least certainly not in the same way that a followed link would.

So when … Read the rest

October 6, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Paid Social for Content Marketing Launches – Whiteboard Friday

Posted by KaneJamison

Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch’s traffic and results. In today’s Whiteboard Friday, we’re welcoming back our good friend Kane Jamison to highlight four straightforward, actionable tactics you can start using ASAP.

Paid social for content marketing launches

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Video Transcription

Howdy, Moz fans. My name is Kane. I’m the founder of a content marketing agency here in Seattle called Content Harmony, and we do a lot of content marketing projects where we use paid social to launch them and get better traffic and results.

So I spoke about this, this past year at MozCon, and what I want to do today is share some of those tactics with you and help you get started with launching your content with some paid traction and not just relying on your email outreach or maybe your own existing email newsletter and social followers.

Especially for a lot of companies that are just getting started with content … Read the rest

September 29, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

Posted by randfish

What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about.

10 Things that do not affect your Google rankings

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about things that do not affect your Google rankings.

So it turns out lots of people have this idea that anything and everything that you do with your website or on the web could have an impact. Well, some things have an indirect impact and maybe even a few of these do. I’ll talk through those. But tons and tons of things that you do don’t directly affect your Google rankings. So I’ll try and walk through some of these that I’ve heard or seen questions about, especially in the recent past.

1. … Read the rest

September 22, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday

Posted by randfish

How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you’re in need of a refresher or you’ve always wanted a firmer grasp of the concept, this week’s Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and provides a series of action items to ensure your site is riding the right currents.

Link equity flow

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about understanding and harnessing link equity flow, primarily internal link equity flow, so that you can get better rankings and execute on your SEO. A big thank you to William Chou, @WChouWMX on Twitter, for suggesting this topic. If you have a topic or something that you would like to see on Whiteboard Friday, tweet at me. We’ll add it to the list.

Principles of link equity

So some principles of link equity first to be aware of before we dive into some … Read the rest

September 15, 2017  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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