Image Link Building – Whiteboard Friday

Posted by BritneyMuller

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s Whiteboard Friday, Moz’s own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images.

Image Link Building

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Video Transcription

Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we’re going to go over all things image link building, which is sort of an art. I’m so excited to dig into this with you.

Know your link targets

So first and foremost, you need to know your link targets:

I. Popular industry platforms – top pages

What are those top platforms or websites that you would really like to acquire a link from? Then, from there, you can start to understand who might be influencers on those platforms, who’s writing the content, who might you contact, and also what are the top pages currently for those sites. There are a number of tools that give you a glimpse … Read the rest

December 15, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

Posted by randfish

Snippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.

What do Google's now, longer snippets mean for SEO?

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about Google’s big change to the snippet length.

This is the display length of the snippet for any given result in the search results that Google provides. This is on both mobile and desktop. It sort of impacts the meta description, which is how many snippets are written. They’re taken from the meta description tag of the web page. Google essentially said just last week, “Hey, we have officially increased the length, the recommended length, and the display length of what we will show in the text snippet of standard organic results.”

So I’m illustrating that for you here. I did a search for “net neutrality bill,” something that’s on the minds of a lot of Americans right now. You can see here … Read the rest

December 8, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday

Posted by randfish

Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday.

Designing a page's content flow to maximize SEO opportunity

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about a designing a page’s content flow to help with your SEO.

Now, unfortunately, somehow in the world of SEO tactics, this one has gotten left by the wayside. I think a lot of people in the SEO world are investing in things like content and solving searchers’ problems and getting to the bottom of searcher intent. But unfortunately, the page design and the flow of the elements, the UI elements, the content elements that sit in a page is discarded or left aside. That’s unfortunate because it can actually make a huge difference to your SEO.

Q: What needs to go on this page, in what order, with what … Read the rest

December 1, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

Posted by randfish

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Which of my competitor's keyword should I target?

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So this week we’re chatting about your competitors’ keywords and which of those competitive keywords you might want to actually target versus not.

Many folks use tools, like SEMrush and Ahrefs and KeywordSpy and Spyfu and Moz’s Keyword Explorer, which now has this feature too, where they look at: What are the keywords that my competitors rank for, that I may be interested in? This is actually a pretty smart way to do keyword research. Not the only way, but a smart way to do it. But the challenge comes in when you start looking at your competitors’ keywords and then realizing actually which of these should I go … Read the rest

November 24, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Posted by randfish

It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t.

How Google AdWords does and doesn't affect Organic Results

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about AdWords and how PPC, paid search results can potentially impact organic results.
Now let’s be really clear. As a rule…

Paid DOES NOT DIRECTLY affect organic rankings

So many of you have probably seen the conspiracy theories out there of, “Oh, we started spending a lot on Goolge AdWords, and then our organic results went up.” Or, “Hey, we’re spending a lot with Google, but our competitor is spending even more. That must be why they’re ranking better in the organic results.” None of that is true. So there’s a bunch of protections in place. They have a real wall at Google between the paid side and the organic side. The organic folks, the engineers, the product … Read the rest

November 17, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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