Listen to MozPod, the Free SEO Podcast from Moz

Posted by BrianChilds

We’re marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that’s even more true once you commit to leveling up and learning new skills.

The learning curve for developing digital marketing skills can be steep, and staying informed as things evolve and change (thanks, Google) can feel like a full-time job. Our Moz Training has classes to help accelerate the learning process, but as startup folks ourselves, we understand the importance of multitasking.

Learn SEO on the go

We’re thrilled to introduce MozPod, an SEO podcast focused on sharing lessons from digital marketing experts. Episodes are led by instructors from Moz Academy and we discuss a wide variety of digital marketing concepts, from common terminology to recent changes and best practices.

Check it out on iTunes

Where can I listen in?


Upcoming episodes

Our first series covers conversion rate optimization, PageRank, and link building:

Ep. 1: The Science of Crawling and Indexing

Guest: Neil Martinsen-Burrell of Moz

Dr. Neil Martinsen-Burrell shares his perspective as a statistician on the development of Page Authority and Domain Authority. Great data and … Read the rest

October 12, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Win a Free Trip to MozCon 2016!

Posted by CharleneKate

Ever dreamed of going to MozCon and imagined yourself watching Dr. Pete’s talk, taking photos with Roger, and giving Rand a fist bump? Or maybe you’ve always gone to MozCon and just can’t budget it this year? Well, we have the opportunity of a lifetime for you!

This year, we’re thrilled to try something new and give our community members a chance to win an exclusive VIP MozCon experience! A free ticket to MozCon 2016 including optional VIP front row seating, accommodations (with suite upgrade) for the entire conference, airfare/transportation to Seattle, and shuttle service from Sea-Tac Airport to Olive 8 Hyatt. The whole shebang!

Postcards sitting on a table from a MozCon in the past; they say "MozCon" and "Wish You Were Here"

We’re asking you to put together a piece of content to tell us why we should send you to MozCon. We want your content to be original and creative!

First step: Create some awesome, compelling content.

Here’s a few content types that you can use:

A video (must be 1 minute or less): Get in front of the camera.

A blog post: Make the case using your brilliant writing skills.

A song: Are you musically gifted? Write and sing a song.

A photo album: Are you a visual … Read the rest

May 12, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Moz Local Now Syncs with Google My Business (Plus, a Sweet Free Tool!)

Posted by dudleycarr

[Estimated read time: 4 minutes]

Until now, I was confident that developing a software service had never been compared to assembling furniture from Ikea (no Google searches were done to prove this assertion).

Believe it or not, we unlocked this achievement while working on the Google My Business API. The piece of “furniture” we constructed? We built the recliner that allows you to sit back and have your locations automatically imported from Google My Business to Moz Local. And like most things built with tools meant for hands far smaller than the average human hand, we’re proud of the end result and excited to announce this amazing (and comfortable) feature today in Moz Local!

Taking a step back, we looked at our fine construction and realized that there were a number of spare parts laying on the floor. We took those Google My Business API spare parts and built Moz Local’s new My Business Console. In furniture-speak, it’s like a nifty baby gate that actually allows adults to operate it without reading the instruction manual. In seriously-tell-me-what-this-thing-is terms, My Business Console gives you fine-grained bulk permission management for Google My Business.

Sync locations … Read the rest

March 10, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Build Your Own Free Amazon Organic Search Rank Tracker

Posted by n8ngrimm

Do you want a free tool that tracks your organic search rankings in Amazon? Yes? You’re in luck.

I am going to show you how to build your own organic search rank tracking tool using Kimono Labs and Excel.

This is a follow-up to 
my last post about how to rank well in Amazon, which covered the basic inputs to Amazon’s ranking algorithm. It received a lot of comments about my rank-tracking prototype in Google Docs; the Moz community is overflowing with smart people who immediately saw the need for a tool to track their progress. As luck would have it, something in Google Sheets broke the day after I published, so I had to replicate the rank tracking tool in Excel using the SEOTools for Excel plugin. The Excel tool is a low-setup way to record your progress, but if you want to track more than a few terms, it is very laborious. I’ve since built a more (but not completely) automated, scalable way to track rankings using Kimono Labs to scrape the data and Excel to run the reports.

(Shout out to Benjamin Spiegel for turning me on to Kimono Labs through an excellent Moz postRead the rest

August 19, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Using Kimono Labs to Scrape the Web for Free

Posted by CatalystSEM

Historically, I have written and presented about big data—using data to create insights, and how to automate your data ingestion process by connecting to APIs and leveraging advanced database technologies.

Recently I spoke at SMX West about leveraging the rich data in
webmaster tools. After the panel, I was approached by the in-house SEO of a small company, who asked me how he could extract and leverage all the rich data out there without having a development team or large budget. I pointed him to the CSV exports and some of the more hidden tools to extract Google data, such as the GA Query Builder and the YouTube Analytics Query Builder

However, what do you do if there is no API? What do you do if you want to look at unstructured data, or use a data source that does not provide an export?

For today’s analytics pros, the world of scraping—or content … Read the rest

June 12, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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