The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

Posted by MiriamEllis

Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George Freitag, Britney Muller, and I peer into the future in hopes of helping your local business or local search marketing agency be mentally and tactically prepared for an exciting ride in the year ahead.


1. There will be a major shakeup in local SEO ranking factors.

Rand Fishkin, Founder & Wizard of Moz

My prediction is that the local SEO ranking factors will have a major shakeup, possibly devaluing some of the long-held elements around listing consistency from hard-to-control third parties. I think Google might make this move because, while they perceive the quality and trustworthiness of those third-party local data aggregators to be decent, they don’t want to force small business owners into maintaining contentious relationships or requiring them to learn about these services that control so much of their ranking fate. I’ll be the first to say this is a bold prediction, and I don’t give it super-high odds, but I think even … Read the rest

February 19, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO Forecast for 2016

SEO Forecast for 2016 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

The New Year is right around the corner – it’s a time when companies take a look back and try to determine what went right and what went wrong and how they can apply those lessons to the next 12 months.

SEOForecast2016-670x670

A lot of things happened throughout 2015 that will affect how marketers deliver results throughout 2016. Most notably, mobile devices surpassed desktop computers in online searches for the first time, and that is unlikely to change at all as smartphone penetration in the U.S. is predicted to reach nearly 90%. At February of this year, it was at about 75%, and it just keeps growing.

So the SEO forecast for 2016 has to start right there.

1.  Mobile First

We use mobile devices for everything. When we want to learn something, find something, and buy something, our attention goes straight to those devices.

Duane Forrester, Senior Product Manager for Bing, talked about this during the SLC|SEM conference held this year. He said that a lot of … Read the rest

December 15, 2015  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



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