How to Find Your Competitor’s Backlinks – Next Level

Posted by BrianChilds

Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he’s back to share how to use Open Site Explorer to find linking opportunities based upon your competitors’ external inbound links. Read on and level up!


In Moz’s SEO training classes, we discuss how to identify and prioritize sources of backlinks using a mix of tools. One tactic to quickly find high Domain Authority sites that have a history of linking to pages discussing your topic is to study your competitors’ backlinks. This process is covered in-depth during the SEO Link Building Bootcamp.

In this article, I’ll show how to create and export a list of your competitor’s backlinks that you can use for targeting activities. This assumes you’ve already completed keyword research and have identified competitors that rank well in the search results for these queries. Use those competitors for the following analysis.


How to check the backlinks of a site

Step 1: Navigate to Open Site Explorer

Open Site Explorer is a tool used to research the link profile of a website. … Read the rest

August 10, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

New Site Crawl: Rebuilt to Find More Issues on More Pages, Faster Than Ever!

Posted by Dr-Pete

First, the good news — as of today, all Moz Pro customer have access to the new version of Site Crawl, our entirely rebuilt deep site crawler and technical SEO auditing platform. The bad news? There isn’t any. It’s bigger, better, faster, and you won’t pay an extra dime for it.

A moment of humility, though — if you’ve used our existing site crawl, you know it hasn’t always lived up to your expectations. Truth is, it hasn’t lived up to ours, either. Over a year ago, we set out to rebuild the back end crawler, but we realized quickly that what we wanted was an entirely re-imagined crawler, front and back, with the best features we could offer. Today, we launch the first version of that new crawler.

Code name: Aardwolf

The back end is entirely new. Our completely rebuilt “Aardwolf” engine crawls twice as fast, while digging much deeper. For larger accounts, it can support up to ten parallel crawlers, for actual speeds of up to 20X the old crawler. Aardwolf also fully supports SNI sites (including Cloudflare), correcting a major shortcoming of our old crawler.

View/search *all* URLs

One major limitation of … Read the rest

June 7, 2017  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Find and Fix 14 Technical SEO Problems That Can Be Damaging Your Site Now

Posted by Joe.Robison

Who doesn’t love working on low-hanging fruit SEO problems that can dramatically improve your site?

Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it’s nowhere more relevant than tackling technical SEO issues on your site.

Let’s focus on easy-to-identify, straightforward-to-fix problems. Most of these issues can be uncovered in an afternoon, and it’s possible they can solve months’ worth of traffic problems. While there may not be groundbreaking, complex issues that will fix SEO once and for all, there are easy things to check right now. If your site already checks out for all of these, then you can go home today and start decrypting RankBrain tomorrow.

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Source

Real quick: The definition of technical SEO is a bit fuzzy. Does it include everything that happens on a site except for content production? Or is it just limited to code and really technical items?

I’ll define technical SEO here as aspects of a site comprising more technical problems that the average marketer wouldn’t identify and take a bit of experience to uncover. Technical SEO problems are also generally, but not always, site-wide problems … Read the rest

January 10, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Find Your Brand’s Disruptive Opportunity

Posted by ronell-smith

[Estimated read time: 9 minutes]

In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for to each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen.

Months later, I interviewed the owner of the lure company everyone was copying. His comments were eye-opening and accurate.

“I don’t get it,” he said, referring to the competition. “I sell one million lures for . They sell 10 to 15 million lures for to . I should be copying them.”

Basic math highlights the truth of his words: million < million–0 million.

A good idea doesn’t mean good for your brand

What looked like an idea — selling more expensive products to eager buyers — sufficed as a blinder to what would become an amazing opportunity: finding a way to sell more low-cost lures.

For those of us involved in content marketing, we’re used to scenarios like these. Right?

The competition does something cool or interesting or that gets links, likes, … Read the rest

February 23, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Hiring for SEO: How to Find and Hire Someone with Little or No Experience

Posted by RuthBurrReedy

SEO is a seller’s market. The supply of people with SEO experience is currently no match for the demand for search engine marketing services, as anyone who has spent months searching for the right SEO candidate can tell you. Even in a big city with a booming tech scene (like Seattle, LA, New York, or Austin), experienced SEOs are thin on the ground. In a local market where the economy is less tech-driven (like, say, Oklahoma City, where I work), finding an experienced SEO (even one with just a year or two of experience) is like finding a unicorn.

You're hired.

You’re hired. (Photo via 
Pixabay)

If you’re looking for an in-house SEO or someone to run your whole program, you may have no choice but to hold out for a hero (and think about relocating someone). If you’re an SEO trying to grow a team of digital marketers at an agency or to expand a large in-house team, sometimes your best bet is to hire someone with no digital marketing experience but a lot of potential and train them. 

However, you can’t plug just anyone into an SEO role, train them up right and have them … Read the rest

February 18, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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