Selling with Integrity: SEO.com Sponsors BYU Marriott School’s Sales Idol Finals

What happens when you gather 12 nervous students, a panel of judges, a customer with high expectations, and a room full of spectators? You get the final round of the Marriott School Sales Idol competition, held at the campus of Brigham Young University in Provo, Utah. Students in the Strategic Account Management class at the Marriott School of Management gathered on Thursday to put their knowledge and skills to the test, and met with a real customer to submit a proposal for services.

Each year the students are taught sales techniques in a curriculum based on the training program of Griffin Hill. This Utah-based company brings employees through a sales and customer service coaching program which focuses on integrity, and that’s exactly what sets this Strategic Account Management class apart from other classes in the same field.

“While this course is grounded in knowledge and sciences of human performance, psychology and marketing we are not satisfied in having students memorize and regurgitate theory.  Instead this course takes the student on a transformative journey where they apply the principles, processes, and skills of professional selling and account management through rigorous role-plays and case studies,”says Dr. Sterling Bone, a marketing professor … Read the rest

April 7, 2012  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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