How to Troubleshoot Local Ranking Failures [Updated for 2018]

Posted by MiriamEllis

I love a mystery… especially a local search ranking mystery I can solve for someone.

Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through an organized 10-point checklist of the commonest problems that can cause a business to rank lower than the owner thinks it should. By zipping through the following checklist, there’s a good chance you’ll be able to find one or more obvious “whodunits” contributing to poor Google local pack visibility for a given search.

Since I wrote the original version of this post in 2014, so much has changed. Branding, tools, tactics — things are really different in 2018. Definitely time for a complete overhaul, with the goal of making you a super sleuth for your forum friends, clients, agency teammates, or executive superiors.

Let’s emulate the Stratemeyer Syndicate, which earned lasting fame by hitting on a simple formula for surfacing and solving mysteries in a most enjoyable way.

Before we break out our magnifying glass, it’s critical to stress one very Read the rest

January 10, 2018  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Troubleshooting Local Ranking Failures: A Beginner’s Guide

Posted by MiriamEllis

The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company’s standing in the community. Don’t panic: Be proactive and take the steps outlined in this guide to begin troubleshooting the cause of your ranking failure. This article is intended for both local business owners and new Local SEOs who will benefit from having a set of procedures to follow should local rankings go south. While I can’t cover every possible cause of local ranking issues, the steps outlined below will help you surface major, common problems and take steps to correct them. This graphic provides an overview, and the details of each step follow.


Check for mass issues

The first thing to discover is whether the issue being experienced is part of a major change or bug in Google’s system. It’s extremely common for a single issue to affect enormous numbers of businesses when something goes wrong with Google’s local product or when they change a guideline, turn a filter on or off, or alter their algorithm.

Start by going to the Google and Your Business Forum. Search for the … Read the rest

March 12, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Drive Failures Affecting Some Customers’ Rankings and Reports

Posted by Thomas McElroy

Late Sunday night through Monday, the harddrives responsible for most of our rankings system failed. These failures have resulted in slower rankings collection, but has not resulted in lost data.


Update for 5/3/2012-
Monday's rankings are collected and Tuesday's are progressing as expected.
We have started reprocessing the custom reports, and we expect them to be completed and back to normal by Saturday.

We will update this post again tomorrow morning.


What does this mean for customers?

The main features that have been affected are Web App Rankings and Reports. In the Web App, rankings may not update on the same day that they’ve historically updated. You’ll know when your rankings were last updated by going to the “Rankings” tab and looking underneath the “Keyword Rankings” subtitle.

 

Keyword rankings

If you’ve set up a customized report, you might not have received your report as soon as you expected to receive it. If you did receive a report and it included a rankings section, one or more of the subsections might have been blank:

blank reports

These features were intermittently failing because the data was on the affected drives, but as of right now, these should now be functioning, … Read the rest

May 3, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google’s Unspoken Failures Are Limiting Your Potential

Posted by Danny Dover

 As people in relationships spend time with each other they start to leverage each others natural strengths to efficiently store information about the world around them. "Honey, what is the name of my Aunt’s employer?" "Babe, what do you call that thing that heats bread?" They rely on each other to store information that is mutually beneficial.  Some believe this process is one of the reasons breakups are so hard. “I feel like when s/he left, s/he took a part of me.” It is common to hear statements similar to this because when it comes to memory, it is more true than many may realize.

Sharing Information

While this phenomenon has historically happened between two people offline, it is now happening online between people and technology. How many times have you checked Google for a fact that you once knew? How many times have you Googled for a resource that you have already read? Like it or not, Google is quickly becoming a second brain in much the same way loved ones have done in the past. While this search engine has benefits that humans don’t (ubiquity), it does have some severe limitations that should be examined.… Read the rest

November 6, 2010  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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