Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

Posted by randfish

Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep up.

Searcher Task Accomplishment

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re chatting about a new Google ranking factor.

Now, I want to be clear. This is not something that’s directly in Google’s algorithm for sure. It’s just that they’re measuring a lot of things that lead us to this conclusion. This is essentially what Google is optimizing toward with all of their ranking signals, and therefore it’s what SEOs nowadays have to think about optimizing for with our content. And that is searcher task accomplishment.

So what do I mean by this? Well, look, when someone does a search like “disinfect a cut,” they’re trying … Read the rest

July 21, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Proximity to Searcher is the New #1 Local Search Ranking Factor

Posted by Whitespark

Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”

For example, take a look at the results I get for “plumbers”:


(Searched in an incognito Chrome browser on PC in Edmonton)

Here’s a quick summary of the basic local ranking factors for the businesses in this local pack:

Notice that:

  • None of the businesses have claimed/verified their Google listing.
  • None of the businesses have any Google reviews.
  • Only one of the businesses even has a website!

Surely, Google, there are more prominent businesses in Edmonton that deserve to rank for this term?

Here’s the data table again with one additional point added: proximity to the searcher.

These business are all so close to me that I could walk to them in about 8 to 15 minutes. Here’s a map of Edmonton with pins for my location and these 3 businesses. Just look at how close they are to my location:

After analyzing dozens of queries that my colleagues and I searched for, I am going to … Read the rest

February 22, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Is Brand a Google Ranking Factor? – Whiteboard Friday

Posted by randfish

A frequently asked question in the SEO world is whether or not branding plays a part in Google’s ranking algorithm. There’s a short answer with a big asterisk, and in today’s Whiteboard Friday, Rand explains what you need to know.

Is Brand a Google Ranking Factor Whiteboard

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I’m going to try and answer a question that plagues a lot of marketers, a lot of SEOs and that we ask very frequently. That is: Is brand or branding a ranking factor in Google search engine?

Look, I think, to be fair, to be honest, that the technical answer to this question is no. However, I think when people say brand is powerful for SEO, that is a true statement. We’re going to try and reconcile these two things. How can brand not be a ranking factor and yet be a powerful influencer of higher rankings in SEO? What’s going to go on there?

What is a ranking factor, anyway?

Well, I’ll tell you. So when folks say … Read the rest

May 29, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Update: Google begins using information from indexed apps as ranking factor

Update: Google begins using information from indexed apps as ranking factor is a post by SEO expert Melissa McGibbon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

photo

From Google’s Official Webmaster Central Blog:

As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps.

More relevant app content in search results

Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.

Get Internet Marketing Insight For Your Company - SEO.com

Update: Google begins using information from indexed apps as ranking factor is a post by SEO expert Melissa McGibbon. For … Read the rest

March 2, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Massive Ranking Factor Too Many SEOs are Ignoring – Whiteboard Friday

Posted by randfish

Despite Google’s ambiguity about how it’s used in the algorithm, we’ve seen evidence time and again that there’s a giant ranking factor that SEOs just aren’t optimizing for. In today’s very special Whitebeard Friday, Rand (or Randa Claus) shows us how to fill in this important gap in our work.

For reference, here’s a still of this week’s whiteboard!

The Massive Ranking Factor Too Many SEOs are Ignoring Whiteboard

Video transcription

Ho, ho, ho. Howdy, Moz boys and girls, and welcome to another special Christmas edition of Whitebeard Friday. I’m your host Randa Claus. (pause) I just can’t keep making fun of Santa like this. It’s just terrible.

I am very thrilled to have all of you with us for the holidays and for this special edition of Whitebeard Friday. We actually have some really important, juicy, meaty SEO material. Hopefully, my beard won’t get too much in the way of that. I feel like I have the same mustache. It’s just whiter this week.

I want to talk about this big ranking factor that a lot of SEO practitioners and experts are almost ignoring. By ignoring, I don’t mean to say we don’t know it exists. We just aren’t optimizing it yet.

That factor is

Read the rest

December 26, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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