How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

Posted by sergeystefoglo

Every other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from 2017, you can view them here.

The results contain many great questions, challenges, and roadblocks that SEOs face today. As I was reading the 2017 Moz Blog readership survey, a common thread stood out to me: there are disconnects on fundamental topics between SEOs and clients and/or bosses. Since I work at an agency, I’ll use “client” through the rest of this article; if you work in-house, replace that with “boss.”

Check out this list:

I can definitely relate to these challenges. I’ve been at Distilled for a few years now, and worked in other firms before — these challenges are real, and they’re tough. Through sharing my experience dealing with these challenges, I hope to help other consultants and SEOs to overcome them.

In particular, I want to discuss three points of disconnect that happen between SEOs and clients.

  1. My client doesn’t understand the value of SEO and it’s difficult to prove ROI.
  2. My client doesn’t understand how SEO works and I
  3. Read the rest

February 6, 2018  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Be Intentional about Your Content & SEO Goals or Face Certain Failure – Whiteboard Friday

Posted by randfish

We’re seeing more and more companies investing in content marketing, and that’s a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today’s Whiteboard Friday, Rand covers examples of goals for targeting different kinds of people, from those who merely stumbled upon your site to those who are strongly considering becoming customers.

For reference, here’s a still of this week’s whiteboard!

Be Intentional about Your Content & SEO Goals or Face Certain Failure

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about being intentional about the content investments that you make. Now this is particularly important because otherwise it can lead to doom.

I got to organize the Foundry CEO Summit last week in Boulder, Colorado. I’m not sure when you are watching this. It might be several weeks ago now. But in any case, I’m talking with a bunch of CEOs and we have a number of discussion topics. One of the discussion topics, which was my personal favorite, one of the ones I was moderating was the top of funnel customer acquisition.

So I’m talking with a lot of these CEOs,

Read the rest

November 14, 2014  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Quit Screwing Around, Punch Your Website Visitors in the Face

4 commonsense ways to sell more stuff on your website

When people come to your site, they are looking for one thing, and one thing only.

For us, our visitors are looking for one product: Top Search Engine Rankings. That’s really it.

Sure, they might want top rankings to get more traffic, sales, or to be above their hated competitors, whatever. But, regardless of why, when they come to us it boils down to top rankings.

They wouldn’t search “SEO” or “SEO company” in Google, then click to our site hoping to find a creative advertising agency. They usually don’t initially come to our site for social media or PPC or website conversion or whatever (although those are great supplemental services for a complete search marketing strategy). And just like our visitors, your visitors are similarly looking for just one thing.

So, what’s my point?

Address the main point.

Don’t mess around.

Make it simple.

Here are 4 commonsense ways how NOT to mess around so you can sell more stuff:

1. Directly punch your visitors in the face with what they have come to see

That’s right. Hit ‘em where it counts. Make sure your … Read the rest

September 20, 2010  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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