Does Googlebot Support HTTP/2? Challenging Google’s Indexing Claims – An Experiment

Posted by goralewicz

I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked…

Can Googlebot crawl using HTTP/2 protocols?

You may be asking yourself, why should I care about Robert and his HTTP protocols?

As a refresher, HTTP protocols are the basic set of standards allowing the World Wide Web to exchange information. They are the reason a web browser can display data stored on another server. The first was initiated back in 1989, which means, just like everything else, HTTP protocols are getting outdated. HTTP/2 is one of the latest versions of HTTP protocol to be created to replace these aging versions.

So, back to our question: why do you, as an SEO, care to know more about HTTP protocols? The short answer is that none of your SEO efforts matter or can even be done without a basic understanding of HTTP protocol. Robert knew that if his site wasn’t indexing correctly, his client would miss out on valuable web traffic from searches.

The hype … Read the rest

October 17, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Raising the Bar: A Publishing Volume Experiment on the Moz Blog

Posted by Trevor-Klein

Content marketers hear regularly about how quality is far more important than quantity. You can publish a thousand blog posts in a year, but if only three of them are truly noteworthy, valuable, and share-worthy content—what Rand would call 10x content—then you’ve wasted quite a bit of time.

Here at Moz, we’ve published blog posts on a daily cadence since before almost any of us can remember. If you didn’t already know, Moz began as SEOmoz in 2004, and was little more than a blog where Rand fostered one of the earliest SEO communities. He offered a bit more background in a recent interview with Contently:

“It’s a habit that we’ve had since 2004, when I started the blog. It’s one of those things where I was writing every night. I think one of the big reasons that that worked so well in the pre-social-media era was because the Moz comments and the Moz blogs were like the Twitter or Facebook for our little communities.”

We’ve taken occasional days off for major holidays when we knew the traffic volume wouldn’t be there, but the guiding philosophy was that we published every day because that’s what … Read the rest

July 22, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

More Google Answer Boxes, with Bonus Experiment!

Posted by Dr-Pete

Last week, drowned out by the Panda 4.1 rollout, the 
MozCast Feature Graph detected a significant jump in the presence of answer boxes (+42% day-over-day, up to +44% on September 30th):

This measurement includes all types of “answer” boxes – direct answers, stock quotes, weather forecasts, box scores, and even the new, attributed answer boxes. Digging into the data, it appears that almost the entirety of the jump is in the new style of answer boxes. These are the answers that are extracted from 3rd-party websites, and they look something like this:

The key distinction is that you’ll see a search-result-style title and link below the answer. Separating just this data, the same two-week graph looks like this:

The day-over-day increase from September 25-26 in new answer boxes was +98%, almost doubling the total number in our data set. This clearly represents a significant expansion in Google’s ability to extract and display answers.

The “Winning” Queries

Over 100 queries picked up the new answer boxes in our data set. Below are 10 examples. Keep in mind that any given query may gain or lose its answer box for any given search, depending on factors such as … Read the rest

October 2, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Experiment: We Removed a Major Website from Google Search, for Science!

Posted by Cyrus-Shepard

The folks at Groupon surprised us earlier this summer when they reported the
results of an experiment that showed that up to 60% of direct traffic is organic.

In order to accomplish this, Groupon de-indexed their site, effectively removing themselves from Google search results. That’s crazy talk!

Of course, we knew we had to try this ourselves.

We rolled up our sleeves and chose to de-index
Followerwonk, both for its consistent Google traffic and its good analytics setup—that way we could properly measure everything. We were also confident we could quickly bring the site back into Google’s results, which minimized the business risks.

(We discussed de-indexing our main site moz.com, but… no soup for you!)

We wanted to measure and test several things:

  1. How quickly will Google remove a site from its index?
  2. How much of our organic traffic is actually attributed as direct traffic?
  3. How quickly can you bring a site back into search results using the URL removal tool?

Here’s what happened.

How to completely remove a site from Google

The fastest, simplest, and most direct method to completely remove an entire site from Google search results is by using the
URL removal tool. … Read the rest

August 12, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Which Type of Link Anchor Text is the Most Effective? [An Experiment]

Posted by jamesagate

Cyrus Shepard’s Beyond Exact Match Anchor Text Whiteboard Friday back at the start of September inspired me to run an experiment. Cyrus pointed out that there has been some evidence to suggest that the exact match anchor text link may not be the holy-grail it once was. I wanted to test the theory out for myself though and try to delve a little deeper into the effectiveness of different kinds of links and also attempt to identify which link type is the most effective. I also wanted to get an idea of just how advanced Google is at recognising the context around a link, i.e. is it even necessary to include a keyword in the anchor text or can it process non-keyword, ‘click here’ type links if they are placed near to the keyword itself.

Before we get started, I want to say that my test was pretty small (three new domains, three mini-sites, … Read the rest

October 11, 2011  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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