Announcing the 2015 Search Engine Ranking Factors Study

Posted by Cyrus-Shepard

We’re excited to announce the results of Moz’s biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors.

Moz’s Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of two parts: a survey of professional SEOs and a large correlation study.

This year, with the help of Moz’s data scientist Dr. Matt Peters, new data partners, and over 150 search marketing professionals, we were able to study more data points than in any year past. All together, we measured over 170 correlations and collected over 15,000 data points from our panel of SEO experts.

Ready to dig in?

2015 Ranking Factors Study

We want to especially thank our data partners. SimilarWeb, Ahrefs, and DomainTools each gave us unparallelled access and their data was essential to helping make this study a success. It’s amazing and wonderful when different companies—even competitors—can come together for the advancement of knowledge.

You can see all of our findings within the study now. In the coming days and weeks we’ll dive into deeper analysis as to what we … Read the rest

August 11, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Controlling Search Engine Crawlers for Better Indexation and Rankings – Whiteboard Friday

Posted by randfish

When should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In today’s Whiteboard Friday, Rand covers these tools and their appropriate use in four situations that SEOs commonly find themselves facing.

Controlling Search Engine Crawlers for Better Indexation and Rankings Whiteboard

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about controlling search engine crawlers, blocking bots, sending bots where we want, restricting them from where we don’t want them to go. We’re going to talk a little bit about crawl budget and what you should and shouldn’t have indexed.

As a start, what I want to do is discuss the ways in which we can control robots. Those include the three primary ones: robots.txt, meta robots, and—well, the nofollow tag is a little bit less about controlling bots.

There are a few others that we’re going to discuss as well, including Webmaster Tools (Search Console) and URL status codes. But let’s dive into those first few first.
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July 17, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Migrating to HTTPS: How SSL Impacts Search Engine Rankings

Migrating to HTTPS: How SSL Impacts Search Engine Rankings is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Migrating-to-HTTPS--How-SSL-Impacts-Search-Engine-Rankings

For the real low-down on how SSL now affects your search engine rankings, we went to the pros to find out more. This post is from the experts over at DigiCert.

On August 6, Google announced that they are now giving ranking boosts to sites secured with SSL. This initiative, called HTTPS everywhere or “Always-On” SSL/HTTPS, has been pushed as a security best practice for years by standards bodies. Many large companies have already implemented it, including Microsoft, Google, Facebook, and Twitter.

Google believes that enabling Always-On HTTPS is critical to online security and data privacy. Because of this, they are rewarding websites that use 2048-bit SSL encryption with an extra boost in search engine rankings.

For now, using SSL is considered to be a lightweight ranking signal with respect to Google’s organic search algorithm. However, Google has said they will increase its influence on rankings once webmasters have had enough time to migrate their sites to HTTPS.

What Is SSL/HTTPS?

HTTPS (Hyper … Read the rest

December 14, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Migrating to HTTPS: How SSL Impacts Search Engine Rankings

Migrating to HTTPS: How SSL Impacts Search Engine Rankings is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Migrating-to-HTTPS--How-SSL-Impacts-Search-Engine-Rankings

For the real low-down on how SSL now affects your search engine rankings, we went to the pros to find out more. This post is from the experts over at DigiCert.

On August 6, Google announced that they are now giving ranking boosts to sites secured with SSL. This initiative, called HTTPS everywhere or “Always-On” SSL/HTTPS, has been pushed as a security best practice for years by standards bodies. Many large companies have already implemented it, including Microsoft, Google, Facebook, and Twitter.

Google believes that enabling Always-On HTTPS is critical to online security and data privacy. Because of this, they are rewarding websites that use 2048-bit SSL encryption with an extra boost in search engine rankings.

For now, using SSL is considered to be a lightweight ranking signal with respect to Google’s organic search algorithm. However, Google has said they will increase its influence on rankings once webmasters have had enough time to migrate their sites to HTTPS.

What Is SSL/HTTPS?

HTTPS (Hyper … Read the rest

October 9, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Migrating to HTTPS: How SSL Impacts Search Engine Rankings

Migrating to HTTPS: How SSL Impacts Search Engine Rankings is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Migrating-to-HTTPS--How-SSL-Impacts-Search-Engine-Rankings

For the real low-down on how SSL now affects your search engine rankings, we went to the pros to find out more. This post is from the experts over at DigiCert.

On August 6, Google announced that they are now giving ranking boosts to sites secured with SSL. This initiative, called HTTPS everywhere or “Always-On” SSL/HTTPS, has been pushed as a security best practice for years by standards bodies. Many large companies have already implemented it, including Microsoft, Google, Facebook, and Twitter.

Google believes that enabling Always-On HTTPS is critical to online security and data privacy. Because of this, they are rewarding websites that use 2048-bit SSL encryption with an extra boost in search engine rankings.

For now, using SSL is considered to be a lightweight ranking signal with respect to Google’s organic search algorithm. However, Google has said they will increase its influence on rankings once webmasters have had enough time to migrate their sites to HTTPS.

What Is SSL/HTTPS?

HTTPS (Hyper … Read the rest

August 22, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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