Why Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihm

As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been.

With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince you that email should be a natural and profitable complement to those offerings.

And if you’re a local business reading this post, I hope many of these points convince you to take a look at email marketing yourselves!

Making the case for email

High ROI

With a return on investment (ROI) of 44:1, marketers consistently rate email as the top-performing channel. According to Campaign Monitor, that ROI has actually increased since 2015, and it’s particularly true for B2B companies. Despite the supposed unpopularity of email among millennials, it remains far and away the most-preferred channelRead the rest

January 23, 2018  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

6 Tips to Make Your Brand an Email Response Rockstar

Posted by ronell-smith

Are you ready to create emails that get replies? Well, it’s time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn.

If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other side of the screen before those of your brand.

By doing so, you not only earn clicks, eyeballs, and responses, you can also increase the number of conversions for your product or services, which likely won’t go unnoticed.

For the skeptical among you, I’ll use a personal example, one that involved me sitting at my desk when my former vice president stormed out of the executive team meeting, yelling my name as he walked down the corridor toward my office.

“Ronell! Where’s Ronell?!” he implored as I stuck my head out my office door to greet him. “I need you to … Read the rest

July 4, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How We Increased Our Email Response Rate from ~8% to 34%

Posted by STMartin

It’s no secret that reply rate is the golden metric of email campaigns.

The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your campaign’s success.

We still believe that guest blogging is a great opportunity to improve your site’s link profile and brand exposure. However, the time-investment needed in prospecting/email outreach can leave you questioning its ROI.

It doesn’t often make sense to spend 3 hours prospecting and emailing different opportunities to get only 3 replies.

So how do you make all your prospecting and emailing worth your while?

Simple: Boost your reply rate to generate more “opportunities won” in the same timeframe.

The pain point: Time

At Directive Consulting, we rely on guest posting for our most valuable backlinks. ;) With that said, four months ago our email outreach was still struggling at around an 8% reply rate.

This is actually around the industry standard; guest blogger outreach emails might expect a reply rate in the 5–15% range.

With the below template, we were sending out … Read the rest

February 16, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign

Posted by andrewchoco

Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results.

We’ve tried this tactic before at Directive Consulting, combining SEO and PPC; but in this blog post, I’m going to break down a few ways to combine email and social advertising for multi-channel success.

More specifically, you’ll learn:

  • How to create custom and lookalike audiences on Facebook from an email list
  • Best practices for launching email and social campaigns simultaneously
  • How we used this tactic to increase overall sessions and revenue
  • Some additional strategies to take your ecommerce campaigns to the next level

Using email lists to create Custom Audiences on Facebook

Most (if not all) ecommerce stores require an email address when completing a purchase, and many times you can see what … Read the rest

September 3, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using?

Posted by Isla_McKetta

[Estimated read time: 15 minutes]

Like most of you, I get a lot of email. Here’s a look at all the marketing emails I received in my personal email in one 24-hour period:

That’s not even counting the transactional shipping confirmations and informational blog post notifications. Or all the work-related newsletters I have sent to my address at Moz.

I do not open most of this email. In fact, preparing for this blog post, I’ve had a really fun time shunting it off into a folder called “content examples.” But receiving so much email is an excellent opportunity to think about what motivates me to open and email, what doesn’t, and what really annoys me. It’s also given me the chance to think about the various types of email subject lines and how we could all be using them better.

So how do you, as a savvy email marketer, stand out in your customer’s amazingly crowded inbox? I’m here to help you do just that. First we’ll briefly cover the different types of email. Then we’ll talk subject lines and take a close look at how two very different companies — Carter’s/OshKosh B’Gosh and Moz — … Read the rest

March 5, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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