(Evan Kramer is a guest blogger for SEO.com. He has successfully launched consumer websites AjcJobs.com, Kudzu.com, AutoGuide.com, VacationRoost.com, GoHoming.com and ezprints.com. He writes his own blog, The Chief Internet Officer. He currently lives in Atlanta, Georgia with his wife and daughter. If you are also interested in guest blogging opportunities, e-mail marketing @ SEO.com. Guest posts may or may not reflect the opinions of SEO.com.)
For consumer product businesses on the Web, managing data can often be difficult because of all the data constituents involved (Marketing, IT, Operations and all the sub-managers under each).
Search engine optimization needs to be accounted for as part of your data architecture planning. Whether you are dealing with inventory, classifieds, information, etc., there are ways to manage your product data to better optimize your SEO efforts. Managing product data is often at the intersection of Marketing and IT Infrastructure.
I often refer to this as your вЂњMarkestructure.вЂќ Your Markestructure can be evaluated in more ways than just enhancing SEO efforts, such as CRM, customer acquisition, data hygiene, etc. But for this post, I will focus on four major ways to manage your product data (as part of your Markestructure) for SEO. … Read the rest