How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

Posted by kerryjones

Is there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office.

We do have our own tried-and-true formula that we continually tweak based on our observations of what does and doesn’t succeed. To help us spot trends that shape this formula, we collect data about every content marketing campaign we create for our clients. But we don’t keep this data to ourselves – sharing our internal data with the marketing community helps others create better content based on what’s worked for us.

We did this a few years ago using a set of 345 campaigns, and now that we have double the number of our campaigns under our belt, we dug into our data again. This time, the sample size was 759 campaigns that launched between 2013 and 2017.

As part of our analysis, we looked at the relationship between campaign performance, measured by the number of placements and social shares a campaign earned, and the campaign’s attributes, including emotionality, the target audience size, and timeliness. “Placement” or “pickup” refers to any time a campaign received media coverage. In link building lingo, a placement may refer … Read the rest

February 1, 2018  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday

Posted by randfish

Typical link outreach is a tired sport, and we’ve all but alienated most content creators with our constant link requests. In today’s Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg.

5 tactics to earn links without having to ask

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, I’m going to help you avoid having to directly ask for links.

Some people in the SEO world, some link builders are extremely effective. If you go to the Russ Jones School of Link Outreach, you need to make a big list of people to contact, get in front of those folks, outreach them, and have these little success rates. But for some of us, myself included, I just absolutely hate begging people for links. So even though I often produce content that I want people to link to, it’s the outreach process that stops me from having success. But there are ways around this. There are ways to earn links, even from very specific sources, without needing to directly say, “Hey, will you please link to … Read the rest

July 28, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

Posted by randfish

Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.

How to create influencer-targeted content - Whiteboard Friday

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to create content that is specifically influencer-targeted in order to earn the links and attention and amplification that you often need.

Most SEO campaigns need 3 types of links:

So it’s the case that most SEO campaigns, as they’re trying to earn the rankings that they’re seeking, are trying to do a few things. You’re trying to grow your overall Domain Authority. You’re trying to get some specific keyword terms and phrases ranking on your site for those terms and phrases.

So you need kind of three kinds of links. This is most campaigns.

1. Links from broad, high-Domain Authority sites that are pointing — you kind of don’t care Read the rest

June 23, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Comment Marketing: How to Earn Benefits from Community Participation – Whiteboard Friday

Posted by randfish

It’s been a few years since we’ve covered the topic of comment marketing, but that doesn’t mean it’s out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there’s less competition now than ever before. In today’s Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you’ll reap from high-quality contributions.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about comment marketing. We talked about this actually five or six years ago, but it is time for a refresher because there are a lot of things that have happened in the world of online marketing, so this deserves a new take.

Comment marketing has not lost any of its power and influence. In fact, because fewer people are doing it today than were five or six years ago, especially in the digital marketing world, it’s actually become increasingly influential. There’s a limited number of blogs and communities in most sectors and … Read the rest

January 13, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Influence Branded Searches and Search Volumes to Earn Big Rewards – Whiteboard Friday

Posted by randfish

What have you been doing with branded searches? If the answer is “not much,” it may be time to shift your focus a bit. In today’s Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice.

How to Influence Branded Searches and Search Volumes to Earn Big Rewards Whiteboard

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about how to influence branded search and get a load of benefit out of that. Some of these things that I’m going to talk about today are more theoretical. Like we think they work. We’ve experimented. We’ve seen some other folks experiment. We’re pretty sure. Then some of them are solid. We know that these things influence. Regardless, I think I can persuade you that trying to turn more of your unbranded search into branded search is a hugely positive thing. Generating more branded search in general is also hugely positive. Let me show you what I mean with some examples first.

Non-branded search

Non-branded search, these are essentially the … Read the rest

April 22, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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