Hunting Down SERP Features to Understand Intent & Drive Traffic – Next Level

Posted by jocameron

Welcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we’ve done it all (but still aren’t ranking). This time around she’s giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read on and level up!

Are you within striking distance of traffic-bumping SERP features?

The content on your freakin’ awesome site better be targeting the intent of the searcher.

People of the world want different types of content depending on what they search. If you get this right, your content will earn the engagement signals that tell search engines you’re fighting the good fight.

The stakes are even higher now. Not only are you battling it out in the organic results, but there are attention-grabbing features that draw clicks away from organic results.

But, hey now, chin up! You can use these features to focus on keywords with higher opportunity and win those bobby-dazzlers to drive even more traffic.

I’m going to show you how to use the ever-impressive SERP features to check whether you’re targeting intent and whether the entirety of your … Read the rest

December 27, 2016  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Using Paid Media to Drive Loyalty & Advocacy – Whiteboard Friday

Posted by samanthanoble

If you’re not using your paid media in more creative ways than simply targeting customers at the buying stage, you’ve got a world of opportunity awaiting you. In today’s Whiteboard Friday, we’re delighted to have guest presenter Samantha Noble divulge 10 strategies for using your paid media to get your customers talking about you more and recommending you often.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hi, my name’s Samantha Noble, and I’m the Director of Strategy over at Koozai in the UK. We’re a digital marketing agency specializing in paid media, SEO, and content marketing, and I’m really, really excited to be here today to share with you some tips on how we can use paid media to basically drive loyal customers and get those loyal customers recommending us to others.

I think what I’ve seen over the years, when it comes to paid media, is people tend to focus on the buying stage. They think that they’re going to put money into a paid media channel and they’re going to get return out of it, which is essentially true. But, when it comes to … Read the rest

November 18, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

I Can’t Drive 155: Meta Descriptions in 2015

Posted by Dr-Pete

For years now, we (and many others) have been recommending keeping your Meta Descriptions shorter than
about 155-160 characters. For months, people have been sending me examples of search snippets that clearly broke that rule, like this one (on a search for “hummingbird food”):

For the record, this one clocks in at 317 characters (counting spaces). So, I set out to discover if these long descriptions were exceptions to the rule, or if we need to change the rules. I collected the search snippets across the MozCast 10K, which resulted in 92,669 snippets. All of the data in this post was collected on April 13, 2015.

The Basic Data

The minimum snippet length was zero characters. There were 69 zero-length snippets, but most of these were the new generation of answer box, that appears organic but doesn’t have a snippet. To put it another way, these were misidentified as organic by my code. The other 0-length snippets were local one-boxes that appeared as organic but had no snippet, such as this one for “chichen itza”:

These zero-length snippets were removed from further analysis, but considering that they only accounted for 0.07% of the total data, … Read the rest

May 9, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Conquering Pinterest: 10 Ways To Drive Traffic And Increase Sales Through Smart Pinning

Conquering Pinterest: 10 Ways To Drive Traffic And Increase Sales Through Smart Pinning is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

It can be quite a battle to grow your business, with different marketing initiatives pulling you in multiple directions. From paid advertising, SEO and email marketing, to social media and local events, there’s always something to consider. To keep your business heading in the right direction, there are ways to stay ahead … Read more

Conquering Pinterest: 10 Ways To Drive Traffic And Increase Sales Through Smart Pinning is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.


SEO.comRead the rest

January 8, 2013  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Drive Failures Affecting Some Customers’ Rankings and Reports

Posted by Thomas McElroy

Late Sunday night through Monday, the harddrives responsible for most of our rankings system failed. These failures have resulted in slower rankings collection, but has not resulted in lost data.


Update for 5/3/2012-
Monday's rankings are collected and Tuesday's are progressing as expected.
We have started reprocessing the custom reports, and we expect them to be completed and back to normal by Saturday.

We will update this post again tomorrow morning.


What does this mean for customers?

The main features that have been affected are Web App Rankings and Reports. In the Web App, rankings may not update on the same day that they’ve historically updated. You’ll know when your rankings were last updated by going to the “Rankings” tab and looking underneath the “Keyword Rankings” subtitle.

 

Keyword rankings

If you’ve set up a customized report, you might not have received your report as soon as you expected to receive it. If you did receive a report and it included a rankings section, one or more of the subsections might have been blank:

blank reports

These features were intermittently failing because the data was on the affected drives, but as of right now, these should now be functioning, … Read the rest

May 3, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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