Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly – Whiteboard Friday

Posted by randfish

Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page one of the SERPs.

Why It Can Pay to Get Links from Domains that Don't Always Rank Highly

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about why it may not actually pay to get links expressly or exclusively from the websites and pages that are ranking highly for your keywords. There’s a bunch of reasons why behind this. There’s a corollary to it, which is high-ranking websites may not always be the best link targets.

Are these the *best* links you can get to rank for “target keyword(s)”?

So okay, let’s start with this question of when you’re … Read the rest

January 26, 2018  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

Posted by randfish

Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores the best ways to go about ranking more than one site at a time.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about ranking multiple domains so you can own a bunch of the SERP real estate and whether you should do that, how you should do that, and some ways to do that.

I’ll show you an example, because I think that will help kick us off. So you are almost certainly familiar, if you’ve played around in the world of real estate SERPs, with Zillow and Trulia. Zillow started up here in Seattle. They bought Trulia a couple of years ago and have been doing pretty amazingly well. In fact, I was speaking at a real … Read the rest

March 17, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Moving 5 Domains to 1: An SEO Case Study

Posted by Dr-Pete

People often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The success of the change also depends wildly on the details, and it’s not the kind of question anyone should be asking casually on social media.

Recently, I decided that it was time to find a new permanent home for my personal and professional blogs, which had gradually spread out over 5 domains. I also felt my main domain was no longer relevant to my current situation, and it was time for a change. So, ultimately I ended up with a scenario that looked like this:

The top three sites were active, with UserEffect.com being my former consulting site and blog (and relatively well-trafficked). The bottom two sites were both inactive and were both essentially gag sites. My one-pager, AreYouARealDoctor.com, did previously rank well for “are you a real doctor”, so I wanted to try to recapture that.

I started migrating the 5 sites in mid-January, and I’ve been tracking the results. I thought it would be useful to see … Read the rest

March 23, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Study: How Searchers Perceive Country Code Top-Level Domains

Posted by 5le

The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use.

Any authoritative
international SEO guide will elaborate on the differences between the options of subdirectory, subdomain, and country-code top level domain (CCTLD). One of the most common suggestions is for a site to opt to use a ccTLD (e.g. domain.co.uk) as the domain extension. The reasoning behind this is the theory that the ccTLD extension will “hint” to search engines and users exactly who your target audience should be versus the other, less explicit options. For example, a search engine and human user would know, even without clicking into a site, that a site that ends with .co.uk is targeting a user looking for UK content. 

We have solid data from
Google that a ccTLD does indicate country targeting; however, when it comes to users there is only an assumption that users even notice and make choices based on the ccTLD. However, this is … Read the rest

December 22, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains

Posted by Tom.Capper

Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being relatively easy to fix.

Depending on your situation, one or more of a few simple steps may be appropriate. Look for the entry in the left-hand column below that best describes your situation, and make sure you’ve taken the steps listed on the right:

Situation Implementation Check-list
Single subdomain
  • Standard Google Analytics
Multiple subdomains or domains, which are treated as separate sites
Multiple subdomains on a single domain which are treated as a single site
Multiple domains with one or more subdomains that are treated as a single site

As a word of warning, several steps in this document differ according to the tracking code in use, and in these cases I suggest options for each tracking code type. If you’re unsure of your current implementation:

  • ga.js / doubeclick.js: Your source code will contain several “_gaq.push” commands
  • Read the rest

November 10, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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