Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday

Posted by randfish

Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution networks like Medium to spread the word. Rand covers all the canonical bases in this not-to-be-missed edition of Whiteboard Friday.

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of X-Posted Content

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about the cross-domain rel=canonical tag. So we’ve talked about rel=canonical a little bit and how it can be used to take care of duplicate content issues, point Google to the right pages from potentially other pages that share similar or exactly the same content. But cross-domain rel=canonical is a unique and uniquely powerful tool that is designed to basically say, “You know what, Google? There is the same content on multiple different domains.”

So in this simplistic example, MyFriendSite.com/green-turtles … Read the rest

February 16, 2018  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday

Posted by randfish

How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work.

When and how to use Domain Authority, Page Authority, and link count metrics.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about when and how to use Domain Authority and Page Authority and link count metrics.

So many of you have written to us at Moz over the years and certainly I go to lots of conferences and events and speak to folks who are like, “Well, I’ve been measuring my link building activity with DA,” or, “Hey, I got a high DA link,” and I want to confirm when is it the right time to be using something like DA or PA or a raw link count metric, like number of linking root domains or something like Spam Score or a … Read the rest

June 16, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Rankings Correlation Study: Domain Authority vs. Branded Search Volume

Posted by Tom.Capper

A little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today.

One of the main points of my presentation was to argue that while links still do represent a useful source of information for Google’s ranking algorithm, Google now has many other sources, most of which they would never have dreamed of back when PageRank was conceived as a proxy for the popularity and authority of websites nearly 20 years ago.

Branded search volume is one such source of information, and one of the sources that is most accessible for us mere mortals, so I decided to take a deeper look on how it compared with a link-based metric. It also gives us some interesting insight into the KPIs we should be pursuing in our off-site marketing efforts — because brand awareness and link building are often conflicting goals.

For clarity, by branded search volume, I mean the monthly regional search volume … Read the rest

March 15, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Choose a Domain Name – Whiteboard Friday

Posted by randfish

One decision that you’ll have to live with for quite a long time is the domain name you choose for your site. You may have a list of options that you know are available, but what should you keep in mind when you sit down to make the decision? In today’s Whiteboard Friday, Rand covers eight criteria for picking a winner.

How to Choose a Domain Name for SEO & Branding Whiteboard

Click on the whiteboard image above to open a high resolution version in a new tab!

Welcome to Rand’s rules (for choosing an effective domain name)

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about choosing domain names, and, in fact, I’ve got eight rules for you that will help guide your domain name choices.

Now, it could be you’re starting a new brand. It could be that you have an existing brand and you’re trying to take it online. It might be that you’re working with clients who are taking their brand online. It could be that you’re starting a new company entirely. I love entrepreneurship, congratulations. Any of these ways, you’re going to need a website.

Before you do that, you should really … Read the rest

July 15, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names – Whiteboard Friday

Posted by randfish

We’re seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they’re about. The engine is drawing connections between concepts and brand names, and it’s affecting SERPs. In today’s Whiteboard Friday, Rand explains just what Google is doing, and how we can help create such associations with our own brands.

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about how Google connects keyword relevance to websites, particularly how they do this beyond just the domain name.

Obviously, for a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. We called this the exact match domains or the partial match domains.

For a long time, they did have quite a bit of power. They’ve gone down dramatically in power. These days MozCast is reporting 2.5% to 3% of domains that appear in the top 10 over many thousands of search results are exact match domains. It used to be above

Read the rest

September 19, 2014  Tags: , , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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