How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Posted by randfish

It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t.

How Google AdWords does and doesn't affect Organic Results

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about AdWords and how PPC, paid search results can potentially impact organic results.
Now let’s be really clear. As a rule…

Paid DOES NOT DIRECTLY affect organic rankings

So many of you have probably seen the conspiracy theories out there of, “Oh, we started spending a lot on Goolge AdWords, and then our organic results went up.” Or, “Hey, we’re spending a lot with Google, but our competitor is spending even more. That must be why they’re ranking better in the organic results.” None of that is true. So there’s a bunch of protections in place. They have a real wall at Google between the paid side and the organic side. The organic folks, the engineers, the product … Read the rest

November 17, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Make Your Website More Secure (So Google Doesn’t Punish You)

Posted by lkolowich

Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.

And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.

Enter Google.

The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping protect people from getting their personal data hacked. The update they released to their popular Chrome browser now warns users if a website is not secure – right inside that user’s browser.

While this change is meant to help protect users’ personal data, it’s also a big kick in the pants for businesses to get moving on making their websites more secure.

Google’s Chrome update: What you need to know

On October 17, 2017, Google’s latest Chrome update (version 62) began flagging websites and webpages that contain a form but don’t have a basic security feature called SSL. SSL, which stands for “Secure Sockets Layer,” is the standard technology that ensures all the data … Read the rest

November 16, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What Susan G Komen Doesn’t Understand About Communities and You Should

Posted by ericpratum

Recently, Susan G. Komen pulled some funding for Planned Parenthood, and the internet exploded in disgust. Some people responded maliciously by supposedly hacking their site:

Komen hacked

Others responded with donations:

Global neighborhoods can appear, exist, and disappear overnight.

In Shel Israel's 2009 book Twitterville, he argues that communities and causes now form around issues of the day and not organizations. Because of all of the possibilities to connect, it's no longer necessary to fly to Haiti to see the effect of your donations or advocacy. You can advocate online, see the dollars get racked up, get emailed pictures of people being helped, and then see the YouTube video about all of it tomorrow.

Leveraging pre-existing networks to fight SOPA.

Reddit SOPA BlackoutDuring the recent SOPA blackout, supporters used pre-existing communities (*cough* Reddit) to tip a movement from underground, web-entrepreneurs, and web-folk lurkers being upset to popular media movement. Their success was based by and large on … Read the rest

March 2, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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