Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

Posted by TaraReed_

This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in!

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey. My name is Tara Reed. I’m the CEO of, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow them through that funnel? I’m going to be giving you a process today to automate a lot of that work that sometimes we do manually.

Before we jump into that, I just want to ask you a quick question. How many of you feel like you have a … Read the rest

December 29, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Future of SEO: 2015 Ranking Factors Expert Survey Deep Dive

Posted by Cyrus-Shepard

Recently, Moz announced the results of our biennial Ranking Factors study. Today, we’d like to explore one of the most vital elements of the study: the Ranking Factors survey.

2015 Ranking Factors Expert Survey

Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google’s search algorithm. This year’s panel of experts possesses a truly unique set of knowledge and perspectives. We’re thankful on behalf of the entire community for their contribution.

In addition to asking the participants about what does and doesn’t work in Google’s ranking algorithm today, one of the most illuminating group of questions asks the panel to predict the future of search – how the features of Google’s algorithm are expected to change over the next 12 months.

Amazingly, almost all of the factors that are expected to increase in influence revolved around user experience, including:

  • Mobile-friendliness
  • Perceived value
  • Readability
  • …and more

The experts predicted that more traditional ranking signals, such as those around links and URL structures, would largely remain the same, while the more manipulative aspects of SEO, like paid links and … Read the rest

August 13, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Deep Dive into Google MyAnswers

Posted by gfiorelli1

A few months ago I published here on Moz SEO in the Personalization Age, where I explained why, once and for all, SEOs need to be aware of the personalization of SERPs and the mechanisms by which Google customizes our search results. I also suggested some ways to convert what at first sight is just a complication into a competitive advantage.

This post is the ideal continuation of that one.

Here, however, I won’t dig into SEO theories and patents, but I will try to put order in all of the existing information about the elements that compose MyAnswers, highlighting some clarification that many – wrongly – absent-mindedly forget, and suggesting actions that can mean the difference between winning or not the personalized SERPs.

You can call this post “Guide to MyAnswers” if you want, although I do not pretend to have written a real guide.

Finally, this post is also the result of conversations I had with Giorgio Taverniti, one of the leading experts on this topic and the creator of the most important Italian SEO Forum.

Personalized private search

When we speak about personalized search results, it would be more correct … Read the rest

March 5, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Dive Deeper: Tips To Optimize Your WordPress Site

Let’s Dive In And Optimize Your WordPress Site

First, I’m making the assumption that you’re reading this article because you either have a website in WordPress, and you want to make sure people can find it from the search engines, or you are about to embark upon, or are interested in building and launching a site in WordPress, which can be easily found via the search engines. If you don’t fit either of these categories, I encourage you to read on anyway so you’ll be converted to the glorious content management system (CMS) that is WordPress.

Another assumption I make when talking about search engine optimization: that you have truly awesome content, and not just because your mother says it is. If your content is written such that your average customer would understand and find it useful and enjoyable, then you’ve got awesome content. Notice the adjective: awesome. ‘Good’ just doesn’t cut it anymore. You’ve got to ROCK the content department. In order to do that, you really ought to have an awesome content strategy.

But after you’ve considered your content strategy, there are number of additional considerations to make as you build, tweak and optimize your WordPress … Read the rest

July 21, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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