How Small Digital Publishers Can Grow Their Network and Save Time

Posted by lydiagilbertson

Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunded. These publications can use content marketing and search marketing concepts within their online distribution strategy to better reach their audiences and to compete with bigger publications.

Platforms as distributors

Somehow, platforms have long been both the saviors and the destroyers of the digital publishing industry. Regardless, they’ve become a necessary evil for the content distribution strategy of almost all online publishing companies. There’s no real harm in trying out different ways to reach your audience, but don’t waste your time on a platform that isn’t growing your audience or enhancing its engagement. The usual contenders being Facebook and Twitter, there are a few more platforms that can be easily utilized towards helping you to reach your audience.

1. AMP

Google’s Accelerated Read the rest

May 7, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Make Sure Your Digital Marketing Strategy is Results-Driven

Posted by Alex-T

To measure, or not to measure?

When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?”

For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be modified, providing us with even more data. Trust me, it’s hard to stick to your goal if you delve too deep into analytics. So, yes, the struggle is real.

I’m not going to reinvent the wheel here. In this article I’ll break down the most important steps you need to take when you are at the crossroads of defining your company’s short- or long-term digital marketing objectives. What if things go south, you ask? How do I fulfill my boss’ expectations? Will I ever be able to get over a failure? OK, let’s not get overly dramatic … Read the rest

March 30, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO and Digital Trends in 2017

Posted by gfiorelli1

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt — no matter how authoritative the author.

The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 months.

Days of Future Past

2016 is, finally, close to its end.

It was an intense year, especially when it came to SEO and Google in particular. Because I’m deeply convinced that we cannot attempt any preview of the future without considering what happened in the past, I invite you to look back at the events that have marked the evolution of Google in the past 10 months.

It is important to note that, contrary to more classic Google timelines, I prefer to see all Google-related events in the same place. I believe it’s the only way we can escape from a too-narrow vision of where Google is headed:

Click to view a larger image

Blue: Official Google Updates
Red: Businesses/companies acquired by Google/Alphabet
Green: Main posts in Google Webmaster Blog
Purple: Main Google patents published
Brown: Products Google Read the rest

December 26, 2016  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Balanced Digital Scorecard: A Simpler Way to Evaluate Prospects

Posted by EmilySmith

[Estimated read time: 10 minutes]

As anyone who’s contributed to business development at an agency knows, it can be challenging to establish exactly what a given prospect needs. What projects, services, or campaigns would actually move the needle for this organization? While some clients come to an agency with specific requests, others are looking for guidance — help establishing where to focus resources. This can be especially difficult, as answering these questions often requires large amounts of information to be analyzed in a small period of time.

To address the challenge of evaluating prospective clients and prioritizing proposed work, we’ve developed the Balanced Digital Scorecard framework. This post is the first in a two-part series. Today, we’ll look at:

  • Why we developed this framework,
  • Where the concept came from, and
  • Specific areas to review when evaluating prospects

Part two will cover how to use the inputs from the evaluation process to prioritize proposed work — stay tuned!

Evaluating potential clients

Working with new clients, establishing what strategies will be most impactful to their goals… this is what makes working at an agency awesome. But it can also be some of the most challenging work. Contributing to … Read the rest

July 4, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Revisiting Digital Marketing Cornerstones: 140-Character Tips from Marketers

Posted by Bill.Sebald

There’s no shortage of advice on the Internet. This holds especially true in digital marketing; after all, we’re the folks who came up with “content is king,” right? If we weren’t the inventors, we clearly co-opted it.

I’ve been wanting to write a piece that takes us back to the roots of digital marketing. A reminder of sorts; one that might serve to snap some marketers out of the mundane daze of their daily grunt work. I wanted to inspire a vacation from hanging out in the weeds, which unfortunately can be common for some digital marketing practitioners. Falling into tactics and routine processes without any deviation certainly feels like grunt work — something that marketing should never be.

In reality, there’s still plenty of life left in classic digital marketing advice. Like music or meals, sometimes the basics still have plenty of flavor left. Maybe you simply have to challenge yourself to hold onto your roots.

So, I decided a great place to collect this general advice is the platform that still hangs onto 140 characters — Twitter. I wasn’t looking for anything too specific or particular, just cornerstone digital marketing advice. I posted a … Read the rest

June 8, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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