Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday

Posted by randfish

Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday.

Designing a page's content flow to maximize SEO opportunity

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about a designing a page’s content flow to help with your SEO.

Now, unfortunately, somehow in the world of SEO tactics, this one has gotten left by the wayside. I think a lot of people in the SEO world are investing in things like content and solving searchers’ problems and getting to the bottom of searcher intent. But unfortunately, the page design and the flow of the elements, the UI elements, the content elements that sit in a page is discarded or left aside. That’s unfortunate because it can actually make a huge difference to your SEO.

Q: What needs to go on this page, in what order, with what … Read the rest

December 1, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Designing for SEO

Posted by graphitas

Disclaimer: This is a supplemental post to the Mozinar  “Designing for SEO: Improving Site Visibility and Enhancing UX.” Justin Taylor answers Q&A from the Mozinar and expands on the question that was asked most frequently by listeners. 

"Why do websites that look great nearly always have SEO that sucks?"

This is the question I set out to answer during my recent Mozinar about designing for SEO.

To be a true king of the SERPs, you are, of course, going to need more than a well-designed, search-optimised website. You are probably going to need a ton of social mentions, quality links, citations and co-citations, etc. The problem with these ranking factors is that they are difficult to accomplish in volume and generally require a lot of work to achieve, and, subsequently, the vast majority of websites don’t have them.

You can, however still achieve big wins with great design and on-page optimisationRead the rest

January 22, 2013  Tags:   Posted in: SEO / Traffic / Marketing  No Comments



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