How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday

Posted by randfish

It’s easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today’s Whiteboard Friday, Rand explains a few of the reasons that people we thought were new customers often decide to leave.

For reference, here’s a still of this week’s whiteboard!

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September 26, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content – Whiteboard Friday

Posted by randfish

We hear frequently from marketers who are frustrated that their audiences aren’t sharing their content, making them think the only way to promote their brands is to pay for exposure. In today’s Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution.

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. So last week I was in Minneapolis for the MnSearch Summit, and it was a very impressive event. But I had a number of conversations with folks there. I talked about some content marketing and SEO stuff in one of my keynotes, and what I heard was something that I’ve heard many, many times over the years. That was nearly this exact phrase: “But I have to have to buy links or ads or exposure because my customers won’t amplify or share my content.”

You’ve probably heard this too if you work in marketing, or maybe you’re in this world. Maybe you watch Whiteboard Friday sometimes, and you think to yourself, yeah, that’s great when you talk about how your customers are going

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August 29, 2014  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

6 Principles of Service Design to Help You Reach Your Customers

Posted by mariahayhow

Three months ago, in a group interview for a position at Distilled, Rob Ousbey asked, “If I were to do a Google search on “coffee” in Seattle at noon on a Saturday, what would it look like?” Still not sure I gave the best answer, but the rest of the interview must have gone well.

Another coffee quote that has been brewing in my mind (I’ll stop now) has to do with service design.
Marc Fontijn
, co-founder of the Dutch service design agency 31Volts states, “When you have two coffee shops right next to each other, that each sell the exact same coffee at the exact same price. Service design is what makes you walk into the one and not the other.”

Good service design is a series of choreographed tangible and intangible brand experiences that lead users to differentiate and choose between products and services.

I’ve become increasingly interested in how to pinpoint what makes good service design and how it can enhance businesses and brands. The field is very well explained in This is Service Design Thinking‘s one-minute video below…

One major principle of service design is meeting users where … Read the rest

February 3, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Grow: 21 Tactics to Acquire Customers

Posted by AndrewDumont

I hate the term growth hacker, but I love the concept. The idea that you can grow a business from 0 to thousands of customers without much of a marketing budget is a beautiful thing, and very much the result of growth hacks — free marketing tactics that grow traffic, brand, links, and eventually, a customer base.

Moz is my fourth startup, and at each one, the same question has kept me up at night: What else can we do to expedite growth? You see, an early-stage company is never lacking time and effort, it’s lacking tactics — tactics that earn customers without relying on a big budget.

Which leads me to this post.

I wanted to pull together a list of all of the “hacks” that I’ve picked up over the years, along with those from other startups, into a holistic view on how a startup can grow on the web today. For the sake of this post, I’ve focused the list primarily to software and consumer internet startups — which is where most of my experience lies — but it can apply to nearly any web business. As you’ll notice, I’ve broken the list … Read the rest

July 16, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Attract Customers to Your Community with Content

Posted by Mackenzie Fogelson

Everybody’s talking about content. And everybody’s writing content. SEOs, social media specialists, agencies, marketing departments, probably even your mom. And a lot of it isn’t pretty.

Hopefully, by now, you got the memo that if you want your content to grow your business, it can’t be crap.

And hopefully you’re ready to do something about it.

There is a very tiny (yet very significant) theme — a shift in perspective — that is important to embody when you’re generating content for your website, blog, and social media outlets (oh, and offline, too):

It’s not about you.

It’s just not.

Even though you may be one of your company’s biggest fans, you are not your target audience. If you want to attract customers to your brand and your community, your content needs to reflect the fact that you understand your customer. That you’ve actually thought about and considered the challenges they face which make your product or service a necessity in their lives.

And you need to do all that without making it about you.

Try using foundational and community building content

In general, there are two types of content that you need on … Read the rest

March 24, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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