Posted by Mackenzie Fogelson
Everybody’s talking about content. And everybody’s writing content. SEOs, social media specialists, agencies, marketing departments, probably even your mom. And a lot of it isn’t pretty.
Hopefully, by now, you got the memo that if you want your content to grow your business, it can’t be crap.
And hopefully you’re ready to do something about it.
There is a very tiny (yet very significant) theme — a shift in perspective — that is important to embody when you’re generating content for your website, blog, and social media outlets (oh, and offline, too):
It’s not about you.
It’s just not.
Even though you may be one of your company’s biggest fans, you are not your target audience. If you want to attract customers to your brand and your community, your content needs to reflect the fact that you understand your customer. That you’ve actually thought about and considered the challenges they face which make your product or service a necessity in their lives.
And you need to do all that without making it about you.
Try using foundational and community building content
In general, there are two types of content that you need on … Read the rest
Posted by Kate Morris
The simplest ideas can be the best link building ideas. If you spend a few hours really thinking like your customers, stop thinking about competitors, and stop being yourself (executive, SEO, etc.), there are a number of ideas out there that can turn into multichannel success stories for your marketing program. This inspiration came from my time spent in marketing classes.
Who here took a marketing class in school? *waits for hands*
If you were a marketing undergrad like myself, you want to shoot the next person that says "pick a company and build a marketing plan for them." For those of you that were spared the annoyance of hearing about Starbucks year after year, count yourself lucky. (Don't get me wrong, I love Starbucks, check my credit card statement.)
Marketing students are well versed on how to develop out of the box ideas for companies all over the world. Know why? They don't have to implement any of them! It is amazing how everyday politics and budgets can hinder the ability to brainstorm really good ideas.
Creating a marketing plan out of the blue is something everyone should try. It is truly amazing how … Read the rest
Posted by randfish
Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients.
In this week's Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals and win customers. Don't forget to leave your own advice in the comments below.
Happy Friday Everyone! Enjoy!
Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. Last week I got an email from a Moz fan who said, "Hey, Rand, I am trying to start up my SEO consulting business. My network is not that great yet. How am I going to find clients? Can you point me to a blog post?"
We've done several over the years, but I thought it was a great time to refresh and offer some practical tips and tactics for finding new business. I know there are a lot of folks out there who are seeking clients, who are considering going out on their own and starting their own consulting business, who've had success in-house, who've had success at other agencies. Let me give you some
Posted by Thomas McElroy
Late Sunday night through Monday, the harddrives responsible for most of our rankings system failed. These failures have resulted in slower rankings collection, but has not resulted in lost data.
Update for 5/3/2012-
Monday's rankings are collected and Tuesday's are progressing as expected.
We have started reprocessing the custom reports, and we expect them to be completed and back to normal by Saturday.
We will update this post again tomorrow morning.
What does this mean for customers?
If you’ve set up a customized report, you might not have received your report as soon as you expected to receive it. If you did receive a report and it included a rankings section, one or more of the subsections might have been blank:
These features were intermittently failing because the data was on the affected drives, but as of right now, these should now be functioning, … Read the rest
Posted by randfish
Last week, on the very kind invitation of Dmitri Grabov, I gave a presentation in London to the Hacker News monthly meetup group. The event was sponsored and hosted by some friends at Forward, and attended by startup folks from all around the greater London area. Like my presentation in Silicon Valley, the focus was on marketing for startups.
Dmitri & Forward worked together to get the event filmed and posted the video online and thus, I felt it would be great to share here. A couple caveats before watching:
- There's not a lot of advanced, tactically focused content. This talk is geared to startup marketers and founders and probably better for mid-level managers and consulting clients than for "in-the-trenches" SEOs and marketers (who already know all this stuff).
- If you've already seen my presentation from the Silicon Valley HN meetup, this has quite a bit of overlap (go to ~30minutes in to see the unique material).
- I'm sharing this version, despite the crossover with some previous work (something I usually don't do) because I think this may be the best iteration of this particular subject I've done to date, and one of