3 Creative Ways to Give Your Content Efforts a Boost – Whiteboard Friday

Posted by randfish

We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts

3 way to give your content efforts a boost

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to a special Christmas edition of Whitebeard Friday. This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns.

I’ve seen that many, many folks in the SEO world, of course, naturally, are investing in content marketing because content is the path to links and amplification and search traffic. Sometimes those content campaigns can feel a little stale or repetitive. So I have some creative ideas, things that I’ve seen some people executing on that I think we might be able to leverage for some of our work.

1. Niche groups

First one, if you can identify … Read the rest

December 22, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking – Whiteboard Friday

Posted by randfish

There’s no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today’s Whiteboard Friday, Rand pushes back against the idea that effective modern SEO doesn’t require any technical expertise, outlining a fantastic list of technical elements that today’s SEOs need to know about in order to be truly effective.

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking - Whiteboard Friday

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I’m going to do something unusual. I don’t usually point out these inconsistencies or sort of take issue with other folks’ content on the web, because I generally find that that’s not all that valuable and useful. But I’m going to make an exception here.

There is an article by Jayson DeMers, who I think might actually be here in Seattle — maybe he and I can hang out at some point — called “Why Modern SEO Requires Almost No Technical Expertise.” It was an article that got a … Read the rest

August 7, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Be More Creative in Your Online Campaigns

Posted by ShellShock

The SEO landscape has changed so much in the last few years in the wake of the Penguin and Panda apocalypse that the discipline is now considered in the broader terms of online marketing or digital marketing. The one element that is common is the requirement for new skills such as PR, classic marketing and most importantly: creativity. Agencies and freelance individuals who can’t adapt, evolve and embrace the new mode of thinking/operating are vulnerable with nowhere to hide behind mediocre work and outdated tactics.

Be more creative, is a phrase often used within business and marketing with little consideration given to its meaning. But, what does it mean to be creative?

There is much confusion about what creativity is and a general misconception of mistaking style for creativity. Most designers are stylists: they make things look good. Creativity is about concepts, ideas and innovation. In art school, I … Read the rest

May 26, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Creative Ways to Promote Your Blog Posts

5 Creative Ways to Promote Your Blog Posts is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

5 Creative Ways to Promote Your Blog Posts.fw

If you build it they will come? False.

The online world is a competitive place. In addition to having a killer website, you also need to update your website with great content. Blog posts are the most popular and one of the easiest types of content to create. But just because you’re blogging, it’s not like teenagers are going to flock to your site like teenagers would to a Justin Beiber concert.

You need a comprehensive plan that entails more than simply posting to your blog posts to your company Facebook Page and sending out a few tweets. Here are 5 creative ways to promote your blog content that you might not have thought of:

1. Google+ Communities

I’ve said it before, and I’ll say it again: Get on Google+.

If you’re not on Google+, we have a great eBook that can help you get started. In addition to posting your blog post to your company page, you can also add your blog posts to … Read the rest

April 23, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Creative Link Building for Ecommerce Sites

Posted by Stephanie Chang

Some of the greatest challenges my previous ecommerce clients have faced have revolved around developing a cohesive and long-term content/link building strategy. They’ve done all the changes they can on the technical backend of the site, incorporated keywords on the site, created a crawlable internal linking structure, and have paid for PR releases, submitted directory submissions, and written the occasional blog post. Now they ask, what’s next?

The latest Census Report indicates that ecommerce retail revenues are still rising quarter after quarter, meaning there is still boundless potential for the future of ecommerce. In addition, it’s also an exciting time to be involved in SEO as we've begun to realize that now is the time to focus on content marketing, as this is what will distinguish your site from others in the long-term. 
 
Census Graph
 
The purpose of this post is to outline content and link building ideas, provide information on how your site could go about developing this type of strategy, and real-life examples of ecommerce brands that have implemented these tactics.
 

Creative Category Pages

Category pages are the money pages for ecommerce sites. Getting links to these pages is a … Read the rest

May 7, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  One Comment



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