The Local SEO Holiday Checklist – You Could Even Say It Glows

Posted by MiriamEllis


“You know Dasher and Dancer and Prancer and Citations…”

If you’re in charge of the local search marketing for a business, you’ve got two groups to please at the holidays: your clients/superiors and consumers. You don’t want to be kicked out of the reindeer games on January 2nd, so let’s dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making everyone (including you) a winner!

☑ Local business listings accurate

If you’re not already on top of this (maybe using SaaS like Moz Local to ensure your listings on the key platforms are accurate), potential shoppers may end up someplace other than your storefront. Weird versions of your name, old phone numbers, and former street addresses can misdirect your customers or contribute to your failure to be found in the local packs at all. The truth is, November can be a bit late to sign up for a local listing management product in time for holiday victories, so you may have to make fast manual fixes where you can. The Moz Check Listing tool can help you quickly hunt down inaccurate listings. Found … Read the rest

November 6, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Future of e-Commerce: What if Users Could Skip Your Site?

Posted by tallen1985

Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience.

And that experience got me thinking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Would this be a better user experience? I would have a comparison of products from multiple retailers without even having to visit a website. Would this be a better experience than just “ten blue links?”

In this post I want to share why I think Google Shopping could replace organic search results in the future, and how websites can begin to prepare for this.

A closer look at Google Shopping

We’ve already seen evidence of Google trying to keep users within their search engine with local packs, flights, knowledge graphs, and instant answers. What’s to say shopping isn’t next? Google have already been using Google Shopping ads within search results for a while now, and they recently started testing Showcase Shopping ads, increasing the level of product exposure in a … Read the rest

July 25, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

Posted by evolvingSEO

The perception of success

The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful?

I think it depends on perception.

The optimist might see this:

590 LinkedIn Shares

(This also might be what you put in reports to your boss) :)

The Twitter and Facebook manager might see this:

70 Tweets and 21 Likes

I see this:

Zero comments

Same blog post; three different measures of success. One looks great, one is OK, and my measure says its a fail.

But which perception is right? Which one would lead to better blogging decisions?

Let’s look at it another way. Here’s a the blog homepage of a known brand. Most people probably see it like this:

They scan:

  • pictures
  • titles
  • maybe a category or two

You might judge these posts based on whether the topics sound interesting, or if they are using high-quality unique photos.

Here’s how I see the same thing;

See the pattern?

Post after post receives 
no comments.

In fact, here’s how many comments this well-known brand received across 50 posts;

TEN! That’s an average of
0.2 comments per post. This is a well-known company, but I’m not here to call anyone out; it doesn’t matter who … Read the rest

July 22, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Mozscape in the Wild: How The API is (and Could be) Used

Posted by Ryan_Watson

Did you know that there are over 90 billion URLs are packed into our Mozscape API? That’s a lot of links. So many links, in fact, that it can be daunting to dream up all of the many ways that you could put those links to good use. When we originally built Linkscape (the predecessor to Mozscape), we mainly had one thing in mind… SEO and backlinks.

But there’s a whole lot more than that.

Links are only the beginning, it’s what those links can tell us that’s so darn interesting. Which is why I wanted to call out all of the amazing ways that developers (and marketers) are using Mozscape data to better their work, as well as encourage new uses of Mozscape data that have yet to be explored. (Feel free to jump in and create your own API key any time.)

How Mozscape is Being Used Today

Mozscape's wealth of links can be used in a variety of ways: from SEO audits, to domain valuations, to excel integration. Here at Moz, we have only begun to scratch the surface of how we can utilize the API. We currently use it to run … Read the rest

May 26, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Negative Emotion Could Hurt Your Rankings

Posted by Carson Ward

Angry Red Google Places Pin

If I were to post a restaurant review right here on the SEOmoz blog with the place's name, address, phone number, and a link to its web site, what message would it send? Those of us who have been working in the SEO field for a while might once have immediately responded that citations and links are like a “votes” or “endorsements."  However, what if those citations and links are negative – and what if Google can tell the difference?

Suppose I wrote a blog post about a pizza place I visited last weekend, saying that it had the worst pizza in Seattle. It was too expensive, the portion size was too small, and the staff was rude. In the absence of a star rating, does it make sense for Google to count my scathing criticism as just another local citation to boost the restaurant’s placement?

The Name of a Thing Is Not the Thing

For a modern search engine, it is critical to understand both user intent behind a query and the contextual meaning of a word. It must, for example, use contextual clues to determine whether the word “jack” refers to the device I use to … Read the rest

December 19, 2011  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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