Importing Cost, Click, & Impression Data to GA Using GA’s Data Import Feature

Posted by TrentonGreener

Google Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It’s not that we don’t want to use all of the functionality of this great product, but that we’re unaware of the potential opportunities available to us as marketers. Often times, when we do find that new and exciting feature, it astounds and astonishes us; I often find myself consumed by the possibilities. That’s how it felt when I first found GA’s “Data Import” feature. I had no idea that I could load not only my AdWords data into GA, but also all of my other paid efforts as well—from social, to search, to display, and even direct mail. I could import the cost data of each campaign into Google Analytics and do an ROI analysis using functionalities such as the Model Comparison Tool. In this post, I’m going to walk you through how to do exactly that.

We’ll be diving into GA’s ability to import relevant campaign data such as cost, clicks, and impressions using the built-in Google Analytics “Data Import” functionality. This feature is useful for not only importing your non-AdWords paid marketing channels—such as … Read the rest

October 5, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The True Cost of Local Business Directories

Posted by kristihines

If you’re a local business owner, you’ve likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on Google. It sounds easy at first: you think you’ll just go to a few websites, enter your contact information, and you’ll be set. Because all you really want to do is get some links to your website from these profiles.

But the truth is, there are a lot of local business listings to obtain if you go the DIY route. There are local business directories that offer free listings, paid listings, and package listings on multiple networks. There are also local data providers that aren’t necessarily directories themselves, but they push your information out to other directories.

In this post, we’re going to look at the real cost of getting local business listings for your local business.

Finding the right directories

Since one of a business owner’s most important commodities is time, it’s important to note the time investment that you must make to individually create and manage local business listings. Here’s what you’ll need to do to … Read the rest

August 25, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Content Marketing: How To Sell Executives On The Idea & Cost

how to sell content marketing to executives

What Is Content Marketing?

Content marketing is the process of publishing content that helps to engage or entertain a prospect and then move them into the sales funnel. Content marketing isn’t necessarily new, however, over the last few years it has become more popular with all types of online marketers mostly because of the engagement it creates and the ROI that it generates for businesses of all sizes.

Kapost and Eloqua recently put together and published a study on the cost and ROI of content marketing in which they share some very eye opening statistics that should catch the attention of all types of marketers, online and offline. Content marketing, when executed over a long period of time (36+ months) yields three times as many leads, dollar for dollar, when compared to paid search. The reasoning for this is because once you have built your own audience and community, you don’t have to pay for it anymore and your ROI goes through the roof (as seen in the image below).

content marketing benefits

The problem for most businesses is, that content marketing is super expensive and it is really hard to justify the expense today for a return in three years. In … Read the rest

June 27, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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