Is Your Writing Readable? 3 Concepts to Master for Copy That Converts

Posted by Isla_McKetta

[Estimated read time: 9 minutes]

You know you’re supposed to write scannable copy. But do you know why?

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
Jakob Nielsen

Nope, it’s not just that. Although the tiny fraction of attention readers have for your content is always important to keep in mind. But instead of another “write for the F-pattern reader” article, let’s dig into the psychological underpinnings of how readers process information. You’ll learn ways to make your content more memorable and how not to disenfranchise any audience members who struggle with legibility, however unintentional.

Don’t worry; you don’t have to immerse yourself in academic theories for the next three weeks. I’ve waded through those dusty tomes for you, and I’m here to report back on how readability actually works. I’ll also suggest some implications for your content. This’ll get a little wonky at times, but I hope you’ll learn something from my research. I know I did.

These are the concepts I’ll cover and where they fall on the legibility, readability, and comprehension spectrum:

  1. Chunking (readability)
  2. Read the rest

May 29, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Tips For Writing High Quality, Engaging Website Copy

10 Tips For Writing High Quality, Engaging Website Copy is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Today we have our second guest post from Julia McCoy, CEO of Express Writers.

You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors, but they seem to leave your site quickly without looking around. What’s the big deal? Obviously they can’t smell your breath or something like that, and, all-in-all, your website looks pretty awesome, so what could it be?

It is quite possible that your copy needs to be ten times as engaging or that you need to put a little more elbow grease into the written content. As Digital Journal points out, a nice looking website isn’t all you need – you need some excellent content too. If this is where you’re at then this blog is perfect for you! This blog is going to take a look at the different steps that you … Read the rest

December 8, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Tips For Writing High Quality, Engaging Website Copy

10 Tips For Writing High Quality, Engaging Website Copy is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Today we have our second guest post from Julia McCoy, CEO of Express Writers.

You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors, but they seem to leave your site quickly without looking around. What’s the big deal? Obviously they can’t smell your breath or something like that, and, all-in-all, your website looks pretty awesome, so what could it be?

It is quite possible that your copy needs to be ten times as engaging or that you need to put a little more elbow grease into the written content. As Digital Journal points out, a nice looking website isn’t all you need – you need some excellent content too. If this is where you’re at then this blog is perfect for you! This blog is going to take a look at the different steps that you … Read the rest

October 3, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Tips For Writing High Quality, Engaging Website Copy

10 Tips For Writing High Quality, Engaging Website Copy is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Today we have our second guest post from Julia McCoy, CEO of Express Writers.

You’ve purchased your domain and written up product descriptions, an about page, and, of course, the homepage, but it seems that your website is hardly getting any views. You might even notice that you get a few visitors, but they seem to leave your site quickly without looking around. What’s the big deal? Obviously they can’t smell your breath or something like that, and, all-in-all, your website looks pretty awesome, so what could it be?

It is quite possible that your copy needs to be ten times as engaging or that you need to put a little more elbow grease into the written content. As Digital Journal points out, a nice looking website isn’t all you need – you need some excellent content too. If this is where you’re at then this blog is perfect for you! This blog is going to take a look at the different steps that you … Read the rest

September 12, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Search Science Behind College Football BCS Games Copy

The Search Science Behind College Football BCS Games Copy is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

College Football BCS Marketing Research

 
By using Google search tools, we’re able to display the decline and incline in popularity of college footballs BCS games.  These search tools can also help any business with their marketing efforts. 

The Holidays are in full swing, and for many of us here at SEO.com (and many of you) this means college bowl season is right around the corner. Each year there are some truly awful and forgettable games mixed in with some classics (we’ll all talk about some of these later). As we prepare for this exciting time of the year, we are going to dive into some of Google’s free tools to explore these bowl games, and how anyone can use Google to understand how people are interacting with your business online.

First, we will be taking a look at the following bowl games:

  • Rose Bowl: January 1st, Rose Bowl, Pasadena, CA
  • Fiesta Bowl: January 1st, University of Phoenix Stadium, Glendale, AZ
  • Sugar Bowl: January
  • Read the rest

December 16, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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