Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

Posted by rMaynes1

The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain.

Sound familiar?

Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic (and therefore customers, sales, and revenue) won’t be easy, but these steps can increase the chances of your program being taken seriously, and getting the budget needed to make it a success.

Before you start: Put yourself in the shoes of the C-Suite and be ready to answer their questions.

While it’s no doubt frustrating that your executives don’t understand the importance of SEO, put yourself in their shoes and consider what is important to them. Have solid answers ready to questions.

CEOs are decision-makers, not problem-solvers. They are going to ask:

  • Why should we invest in SEO vs. [insert another strategy here]?
  • Is this going
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January 9, 2018  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

​How to Create Images That Attract & Convince Your Target Niche

Posted by nikkielizabethdemere

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Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.

Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all marketers are looking for.

So don’t just slap some text on a stock photo and call it good. You can do better. Much better. And I’ll show you how.

Understand the symbolic underpinnings

This homepage from Seer Interactive does a lot right. The copy below this central image is golden: “We’re Seer. We pride ourselves on outcaring the competition.” Outcaring? … Read the rest

July 20, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How To Convince Your Boss You Need SEO Services

How To Convince Your Boss You Need SEO Services is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

How many times have you heard this from your boss, “Why aren’t we on the first page of Google?” or “My daughter can’t find us on Facebook?”  Well Mr. Boss man, let’s evaluate our online Marketing strategy.  Oh ya, we don’t have one!  Randomly updating your Facebook page, unfortunately, doesn’t qualify as … Read more

How To Convince Your Boss You Need SEO Services is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.


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December 6, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Convince your Boss that CRO is a Win

Posted by Jamie

Today I’ll talk about one of my favorite topics, Conversion Rate Optimization (or CRO). I won’t be speaking about tools, case studies, or tips on what layouts or buttons colors work best; Dr. Pete, Paras Chopra and Oli Gardner have written some excellent blog posts on these topics recently. Instead, over the next several weeks, I’ll be posting a few lessons I’ve learned from doing CRO successfully (and unsuccessfully) for a variety of organizations. These are things I wish I had known when I got started.

Today’s post will focus on how to convince your organization to do CRO.

Make the Case for CRO using Simple Math

CRO may be popular on online marketing blogs, but I’m always surprised to learn that most organizations aren’t doing it. At the recent SEOmoz PRO Training Seminar in Seattle, conversion rate guru Tim Ash asked the audience how many of their companies were doing CRO. Of the 300 or so in the audience, only a few dozen individuals raised their hands. Of all the things I’ve worked on in online marketing, nothing has delivered a higher ROI than conversion rate optimization. And yet, it remains less popular than

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September 22, 2010  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



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