Posted by RuthBurr
At SEOmoz we do virtually nothing in the way of active link solicitation. We're living what I would call an SEO's dream: we've already put a great deal of effort into building a community of passionate, engaged, thoughtful people who care about the industry (that's you guys!), and we devote a ton of time and resources to creating awesome content and sharing it with you guys. The result? We've got the best kind of links: the kind that build themselves.
Imagine the sinking feeling I got in the pit of my stomach, then, when a Google Webmaster Tools check on Thursday revealed that we'd incurred an unnatural link warning:
When I saw this, I was pretty sure I knew what had happened. A few months ago, just as I was coming to work at SEOmoz, there was a discussion in the Traffic Planet forums about negative SEO and whether pointing a bunch of spammy links at another site (like, say, a competitor's or rival's site) could actually harm them, SEO-wise. The guys who started the thread claimed they had successfully performed negative SEO on Dan Thies' website, he disagreed that their tactics had … Read the rest