How to Use Keyword Explorer to Identify Competitive Keyword Opportunities

Posted by hayleysherman

You may have heard by now that Moz launched a new feature within Keyword Explorer last week. We heard your requests, and we’re super-excited for you to check out the new addition. The tool has been expanded to allow you to search by URL: an easy way to understand what keywords an exact URL, subdomain, or entire domain is ranking for.

As Rand pointed out, this feature of Keyword Explorer is multifunctional and can solve a lot of different problems. For this blog post, I’ll cover a workflow for identifying low-hanging fruit when it comes to your competitors’ keywords.

The question of “How do I utilize competitive data to my advantage?” is one we hear a lot as SEOs. How do we know what a competitor is ranking for, and how can we use that to help direct our own strategy? Many great SEO tools out there tap into what can be described as a keyword universe — a database of keywords the tool maintains that a given site can rank for. In this universe of keywords, you can search to see how your site performs. You can also search any other site to see … Read the rest

November 2, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The SEO Competitive Analysis Checklist

Posted by zeehj

The SEO case for competitive analyses

“We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely on UX split tests.” “We just need more keywords on these pages.”

If you dropped a quarter on the sidewalk, but had no light to look for it, would you walk to the next block with a street light to retrieve it? The obvious answer is no, yet many marketers get tunnel vision when it comes to where their efforts should be focused.

1942 June 3, Florence Morning News, Mutt and Jeff Comic Strip, Page 7, Florence, South Carolina. (NewspaperArchive)

Which is why I’m sharing a checklist with you today that will allow you to compare your website to your search competitors, and identify your site’s strengths, weaknesses, and potential opportunities based on ranking factors we know are important.

If you’re unconvinced that good SEO is really just digital marketing, I’ll let AJ Kohn persuade you otherwise. As any good SEO (or even keyword research newbie) knows, it’s crucial to understand the effort involved in ranking for a specific term before you begin optimizing for it.

It’s … Read the rest

October 2, 2017  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Perform a Basic Local Business Competitive Audit

Posted by MiriamEllis

“Why are those folks outranking me in Google’s local pack?”

If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google is weighting most in the results for a specific search term.

Today, I’d like to share a real-world example of a random competitive audit, including a chart that depicts which factors I’ve investigated and explanatory tips and tools for how I came up with the numbers and facts. Also included: a downloadable version of the spreadsheet that you can use for your own company or clients. Your goal with this audit is to identify exactly how one player is winning the game so that you can create a to-do list for any company trying to move up in the rankings. Alternatively, some competitive audits can be defensive, identifying a dominant player’s weaknesses so that they can be corrected to ensure continued high rankings.

It’s my hope that seeing this audit in action will help you better answer the question of why … Read the rest

August 22, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Illustrated SEO Competitive Analysis Workflow

Posted by Aleyda

One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets and provide fundamental input to establish your overall strategy.

Depending on the type, industry, and scope of the SEO process, this analysis can become quite complex, as there are many factors to take into consideration—more now than ever before.

In order to facilitate this process (and make it easy to replicate, control, and document), I’ve created a
step-by-step workflow with the different activities and factors to take into consideration, including identifying SEO competitors, gathering the potential keywords to target, assessing their level of difficulty, and selecting them based on defined criteria:

If you prefer, you can also grab a
higher resolution version of the workflow from here.

The four analysis phases

As you can see, the SEO analysis workflow is divided into four phases:

1. Identify your potential SEO competitors

This initial phase is especially helpful if you’re starting with an SEO process for a new client or industry that you don’t know anything about, and you need to start from scratch to identify all of the potentially relevant competitors.

It’s important to note that these are not necessarily limited to companies or websites that offer … Read the rest

May 29, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Illustrated SEO Competitive Analysis Workflow

Posted by Aleyda

One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets and provide fundamental input to establish your overall strategy.

Depending on the type, industry, and scope of the SEO process, this analysis can become quite complex, as there are many factors to take into consideration—more now than ever before.

In order to facilitate this process (and make it easy to replicate, control, and document), I’ve created a
step-by-step workflow with the different activities and factors to take into consideration, including identifying SEO competitors, gathering the potential keywords to target, assessing their level of difficulty, and selecting them based on defined criteria:

If you prefer, you can also grab a
higher resolution version of the workflow from here.

The four analysis phases

As you can see, the SEO analysis workflow is divided into four phases:

1. Identify your potential SEO competitors

This initial phase is especially helpful if you’re starting with an SEO process for a new client or industry that you don’t know anything about, and you need to start from scratch to identify all of the potentially relevant competitors.

It’s important to note that these are not necessarily limited to companies or websites that offer … Read the rest

May 29, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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