After Cancellation Notice, Offshore SEO Company Threatens Negative Reputation Management Campaign

A company received a smear campaign threat from its outsourced SEO firm because the firm knows Google’s algorithm improperly ranks negative results, which Google claims helps to show an impartial view of the Web.

Reference this e-mail and tell me if you’d rather hire offshore to save a few dollars or go with a reputable SEO company that can provide you with skilled SEO link builders and an on-going professional relationship.

This is in response to a request to cancel services for a month-to-month service offering:

negative online reputation campaign

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The legal nature of these tactics is questionable in the United States, but hiring an offshore firm doesn’t provide you the same protection from a “Negative Reputation Campaign.”

It’s unbelievable that an SEO company would put its own reputation on the line with such an e-mail because a client has decided to go with another SEO firm. I’ve seen these tactics for more than a decade in both Web design/development and SEO, and its extremely unfortunate.

A couple weeks ago, Google tweaked their algorithm to penalize after the NY Times published an article discussing their alleged fraudulent business practices that resulted in supposed increased Google rankings.

Bottom line: … Read the rest

December 17, 2010  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Getting Your Company Onboard with LPO

Posted by JoannaLord

I don’t like the word "optimization." It has surpassed the level of buzz word and has officially been overused in every which way. While the word itself annoys me, the process of improving what you have to get more from it still rings true. I think we can all get onboard with the concept, but what about the process behind it? I am constantly surprised by the number of people that tell me their boss or client simply doesn’t want to spend time on landing page optimization.

I’ve put together a little something I think explains the norm pretty well:

LPO conversation
                                                  (Origional photos courtesy of Shutterstock).

Instead they would rather work on increasing traffic to ugly unoptimized pages. While you would think selling LPO in-house would be an easy task, you would be surprised. Often I hear objections centered around lack of resources, inability to project return, and my personal favorite–"We simple don’t have time to revisit pages that are already built."

Uhmmmm. Okayyyy.

So you, myself, and the rest of the cool kids know that optimizing your landing pages can be a huge win for your company, but how do you make the case for it in-house? It … Read the rest

November 20, 2010  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

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