Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

Posted by rMaynes1

The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain.

Sound familiar?

Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic (and therefore customers, sales, and revenue) won’t be easy, but these steps can increase the chances of your program being taken seriously, and getting the budget needed to make it a success.

Before you start: Put yourself in the shoes of the C-Suite and be ready to answer their questions.

While it’s no doubt frustrating that your executives don’t understand the importance of SEO, put yourself in their shoes and consider what is important to them. Have solid answers ready to questions.

CEOs are decision-makers, not problem-solvers. They are going to ask:

  • Why should we invest in SEO vs. [insert another strategy here]?
  • Is this going
  • Read the rest

January 9, 2018  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Align Your Entire Company with Your Marketing Strategy

Posted by MackenzieFogelson

It’s no secret that building and executing integrated marketing strategies is the responsibility of your marketing team. The problem with that is the actions of everyone in your organization affect your marketing.

Marketing isn’t just what your customers see on the outside. It’s what happens when they get your product home. It’s the experience they have with any one person in your company at any given time and through any specific touchpoint. Whether or not you’re aware, all of the individuals on every team in your organization are contributing to your marketing on a daily basis.

That being the case, it would certainly be ideal to get everyone in your company focused on and aligned with:

  • Your marketing goals
  • The greater good that the company is working to accomplish
  • The real reasons you’re different from your competition
  • The value you provide your customers and community
  • The customers you’re working so hard to earn and keep
  • The most important strategic priorities your marketing team is working to accomplish so that your company will continue to thrive

We recently built a simple tool that has been helping our clients and their teams stay focused in their marketing efforts … Read the rest

June 20, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

Posted by evolvingSEO

The perception of success

The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful?

I think it depends on perception.

The optimist might see this:

590 LinkedIn Shares

(This also might be what you put in reports to your boss) :)

The Twitter and Facebook manager might see this:

70 Tweets and 21 Likes

I see this:


Zero comments

Same blog post; three different measures of success. One looks great, one is OK, and my measure says its a fail.

But which perception is right? Which one would lead to better blogging decisions?

Let’s look at it another way. Here’s a the blog homepage of a known brand. Most people probably see it like this:

They scan:

  • pictures
  • titles
  • maybe a category or two

You might judge these posts based on whether the topics sound interesting, or if they are using high-quality unique photos.

Here’s how I see the same thing;

See the pattern?


Post after post receives 
no comments.

In fact, here’s how many comments this well-known brand received across 50 posts;

TEN! That’s an average of
0.2 comments per post. This is a well-known company, but I’m not here to call anyone out; it doesn’t matter who … Read the rest

July 22, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

"Real Company Shit" with Nothing More than Leftover Timber

Posted by Jon-C

Hi, I’m Jon from WoodworkersUK – as you’ll probably guess from the company name, I’m not an SEO by profession; a very small part of my job entails battling to keep the website in the SERPs! I’m actually a Joiner (Carpenter if you’re reading this is the US) working in a small family-run business in North Wales; there are only four of us (and a dog named Ted)! So you’re probably thinking, a Carpenter writing on YouMoz, WTF?!

The motley crew (the Westie is the brains of the operation)!

We’re a good looking bunch, are we not?! :-)

Image credit : Wil Reynolds Mozcon 2013 Slideshare (Slide 154)

I tend to try and follow as many of the top SEO or marketing blogs and sites as possible to aid myself in keeping our website going and I put into practice anything that I can, with mixed results. I love doing website content but find … Read the rest

October 8, 2013  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO.com Announces Boyd Norwood as New President of the Company

SEO.com Announces Boyd Norwood as New President of the Company is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

boyd-header (1)

Salt Lake City, UT July 19, 2013 – SEO.com, a leading online marketing and search engine optimization company, begins a new chapter of its story with the appointment of Boyd Norwood as the new president. Since the company was founded in 2007, it has grown into an award-winning marketing firm serving clients around the globe. With this most recent change, the company continues to look to the future.

Boyd Norwood came to the company as a director of search engine marketing in September of 2010 and worked with several teams and hundreds of clients until he was promoted to VP of Client Services. He has worked in the industry for nearly 10 years, and before coming to the company he founded and served as COO of ioVentures. As SEO.com continues to evolve to meet the demands of the search engines and competitive internet industries, Norwood looks forward to the challenge.

“These are exciting times for our industry,” Norwood said. “We have a … Read the rest

July 22, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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