Let’s Give It Up for the Community Speakers of MozCon 2017!

Posted by ronell-smith

Whew!

That’s the collective expression shared by the committee who perused this year’s community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.

Let’s just say, the entire group brought it.

There were more than 120 people vying for six speaking slots.

We’ve written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)

After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.

In general, during the final stages of the process, we’re looking for/at three elements with regards to the submission alone:

  • Strength of the pitch (e.g., value, relevance to the audience, etc.),
  • Whether or not the info can reasonably be delivered in the time allotted, and
  • Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it
  • Read the rest

May 10, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Grace the Stage at MozCon 2017: The Door is Open for Community Speaker Pitches

Posted by ronell-smith

Some of the best talks at MozCon each year come from the community speakers—those who’re able to make a pitch to grace the stage.

This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience.

If you’re eager to be a member of this group, step right up.

We’re now open for MozCon community speaker’s pitches.

We’d be happy to have your best effort.

(This year, we’ll have six speakers.)


The nuts & bolts:

  • Submitting is as simple as filling out the form below
  • Only submit one talk (the one you’re most passionate about)
  • Pitches must be related to online marketing & 15 minutes long
  • Submissions close Sunday, April 16th at 5pm PDT
  • All decisions are final
  • Talks must must adhere to the MozCon Code of Conduct
  • You’ll be required to be present at MozCon in Seattle

if you submit a pitch, you’ll hear back from us regardless of whether you’re accepted or denied.


Community speakers receive…

  • At least 15 minutes on the MozCon stage for a keynote-style presentation, plus 5 minutes of Q&A
  • A free ticket to

Read the rest

April 6, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Comment Marketing: How to Earn Benefits from Community Participation – Whiteboard Friday

Posted by randfish

It’s been a few years since we’ve covered the topic of comment marketing, but that doesn’t mean it’s out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there’s less competition now than ever before. In today’s Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you’ll reap from high-quality contributions.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about comment marketing. We talked about this actually five or six years ago, but it is time for a refresher because there are a lot of things that have happened in the world of online marketing, so this deserves a new take.

Comment marketing has not lost any of its power and influence. In fact, because fewer people are doing it today than were five or six years ago, especially in the digital marketing world, it’s actually become increasingly influential. There’s a limited number of blogs and communities in most sectors and … Read the rest

January 13, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Exchanging More Value with Contributors to Your Content and Community Efforts – Whiteboard Friday

Posted by randfish

At risk of sounding cliché, we’re right smack in the middle of the season of giving. And when it comes to giving, there’s no better example in our industry space than the topic of communities. Moz itself is a great example: You — the reader, the commenter, the Q&A inquisitor, the subscriber — are what sustains and inspires us. What kind of value does your community add to your site, and how can you provide incentive and value to your site contributors, social media fans, and influencers?

In today’s Whiteboard Friday, Rand explores ten fresh, actionable strategies you can use to encourage and promote an exchange of value with your contributors to feed your content and community efforts.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This is a special Whitebeard Friday edition of our show. We, of course, have the annual tradition where I wear the beard, but you know the beard gets in the way of a lot of me talking to you. So I’m just going to wear the hat for today. … Read the rest

December 23, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

​The Future of the Moz Community

Posted by Dr-Pete

As many of you know, Moz recently went through a major reorganization, which included the loss of 28% of our staff. Our Community team was heavily impacted, which has understandably led to speculation about the future of the Moz Community. I want to specifically address those concerns, project by project. The Moz Community is an essential part of our past and future, and while we can’t ignore the reality and difficulty of our recent losses, we believe strongly in our Community and are doing our best to chart a path forward.

A personal note

I asked to write this post, knowing it wouldn’t be easy. I’ve been a member of the Moz Community for almost 10 years. When my first YouMoz post was promoted in April 2007, I didn’t realize it would be the start of a decade-long journey. The Moz Community made my career in SEO possible, and I’ll always be grateful for that.

The people affected by the past few weeks are my peers and friends, and I take that loss personally. It’s ok to take that personally. At the same time, there are 160 peers and friends still at Moz trying … Read the rest

September 10, 2016  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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