How to Implement SEO Changes Using Google Tag Manager

Posted by sam.nemzer

While working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!).

In these cases, it doesn’t matter how good a job we do identifying the changes that need to be made in order to improve a site’s performance — if nothing can be implemented, our advice is worthless. Something we like to say at Distilled is that “it’s not our job to deliver reports, it’s our job to effect change.” In order to make this a reality for clients with the types of issues I mention above, it’s necessary to explore alternative ways of getting changes made.

One option for this is to implement some sort of “meta-CMS.” This is a system that sits on top of an existing CMS, and allows you to make specific changes to pages on a site, bypassing the technical and/or technical constraints that a CMS may entail. <plug> While also having the ability to split-test SEO changes across groups of pages on a website, … Read the rest

May 9, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO – Whiteboard Friday

Posted by randfish

The dust is finally beginning to settle after the long-awaited rollout of Penguin 4.0. Now that our aquatic avian friend is a real-time part of the core Google algorithm, we’ve got some changes to get used to. In today’s Whiteboard Friday, Rand explains Penguin’s past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam).

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, it is all about Google Penguin. So Google Penguin is an algorithm that’s been with us for a few years now, designed to combat link spam specifically. After many, many years of saying this was coming, Penguin 4.0 rolled out on Friday, September 23rd. It is now real-time in Google’s algorithm, Google’s core algorithm, which means that it’s constantly updating.

So there are a bunch of changes. What we’re going to talk about today is what Penguin 1.0 to 3.x looked like and how that’s changed as we’ve moved to the Penguin 4.0 model. Then we’ll cover a little … Read the rest

October 7, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?

Posted by willcritchlow

What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year).

If you work in that kind of environment, there’s a good chance you’re not surprised, and if you’ve worked as a consultant and your experience is anything like mine, you might even be asking yourself “is that all?” It’s such a common challenge, and it’s so core to our fundamental goal of making a real difference for our clients, that the ability to effect change has even made it into Distilled’s core values.

Challenges in this area are a growing problem for big companies. As startups in particular come to grips with continuous deployment and similar approaches that bring agility to their processes, big companies risk being left behind on an aging technology stack.

Fred Wilson deploys code at Etsy

Board member Fred Wilson deploys code at Etsy. Photo credit.

The stats I opened with came from surveying a range of SEOs at big companies — a couple of dozen people responsible … Read the rest

May 16, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO Split-Testing: How to A/B Test Changes for Google

Posted by willcritchlow

At our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D team at Distilled, spoke about 5 emerging trends:

  1. Implicit signals
  2. Compound queries
  3. Keywords vs intents
  4. Web search to data search
  5. Personal assistants

All of these trends are powered by Google’s increasing reliance on machine learning and artificial intelligence, and mean that ranking factors are harder to understand, less predictable, and less uniform across keywords. It’s becoming such a complex system, we often can’t really know how a change will affect our own site until we roll it out. The lack of transparency and lack of confidence in results has two major impacts on marketers:

  1. It damages our ability to make business cases to justify targeted projects or initiatives (or even just to influence the order in which a technical backlog is addressed)
  2. It raises the ugly possibility of seemingly good ideas having unforeseen negative impacts

You might have seen the recent news about RankBrain, Google’s name for the application of some of this machine learning technology. Before that announcement, … Read the rest

December 7, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google+ Changes

Google+ Changes is a post by SEO expert Raquelle Dickerson. For information about our SEO services or more great SEO tips and tricks, visit the blog.

Image to pair with Google Plus Changes for Your Business

Google+ Changes: What it means for your business

Google+ is like Tupac Shakur–alive or dead? Who knows? Speculation continues to grow about what will happen with Google Plus. The recent changes with Google+ has businesses questioning how they should approach social media, and wondering, “How will this affect my social media marketing strategy?”

Google Announcement

On July 27, 2015, Google officially announced they are making changes to their social platform, Google+, and users can expect to see these changes slowly roll out over the next few months.

What To Expect

In the upcoming months, you’ll no longer need a Google+ account to use Google’s services. This announcement has been welcomed by the masses on social media. Google has also promised a more focused Google+ experience.

Google+ will place a stronger emphasis on interest-based communities who use the platform to share news and comments. Google Plus’s new “Collections” feature will let people group their posts by topic and follow topics rather than just other users. You could think of this Read the rest

October 7, 2015  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

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