Realigning Your SEO Strategy When Business Needs Change

Posted by Royh

Working as an SEO, it’s crucial that you’re ready to embrace changes in the SEO landscape, keep your finger on the pulse of Google’s updates, integrate and evaluate changes through on-site and off-site testing, build outreach campaigns, and all the other required tasks we love so much.

Implementing all of this successfully, though, is easier said than done. How exactly can you make sure that you’re focusing on quality traffic? And how do you even know that this traffic will help your brand grow? In this blog post, I’m going to show you how to pivot your SEO strategy according to the business’ needs.

1. Align your SEO strategy with the business strategy

SimilarWeb, the company I work for, decided to change their go-to-market strategy. Instead of targeting their current audience, their new vision was to target their enterprise audience.

This meant that, instead of targeting a broad audience, the goal is now a specific audience — complete with higher competition and less volume. In other words, it’s quality vs. quantity.

Thus, because our SEO efforts will now be focused on targeting those enterprise users, I need to adjust our SEO strategy accordingly to achieve the … Read the rest

July 10, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Delete a Google My Business Listing – A Common Question with a Complex Answer

Posted by MiriamEllis

“How do I delete a Google listing?” is an FAQ on local SEO forums — and it represents an oversimplification of a complicated and multifaceted issue. The truth is, simple deletion is seldom the answer. Rather, most events that arise in the course of doing business require knowing which steps to take to properly manage GMB listings so that they’re helping your business instead of harming it.

When it comes to managing unwanted or problematic Google My Business listings, it’s a case of horses for courses. There isn’t a single set of instructions you can reliably follow, because your particular scenario defines which steps you should take. The following table should help you identify common situations and choose the one that most closely matches yours. From there, you’ll learn which actions are available to you, and which ones, unfortunately, can’t be accomplished.

Because management of problem GMB listings usually requires either being in control of them or unverifying them, our chart begins with three verification scenarios, and then moves on to cover other typical business events.

Scenario

Context

Steps

Notes

Unverify a Verified Listing You Control

You have a listing in your GMB dashboard that you

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June 5, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Local SEO & Beyond: Ranking Your Local Business in 2017

Posted by Casey_Meraz

In 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven’t done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy.

While local SEO still presents a tremendous opportunity to grow your business, I’m going to look at some supplementary organic strategies you can take into your local marketing campaign, as well.

In this post I’m going to address:

  • How local search has changed since last year
  • Why & how your overall focus may need to change in 2017
  • Actionable advice on how to rank better to get more local traffic & more business

In local search success, one thing is clear

The days of getting in the 3-pack and having a one-trick pony strategy are over. Every business wants to get the free traffic from Google’s local results, but the chances are getting harder everyday. Not only are you fighting against all of your competitors trying to get the same rankings, but now you’re also fighting against even more ads.

If you thought it was … Read the rest

February 23, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Mastering the Owner Response to the Quintet of Google My Business Reviews

Posted by MiriamEllis

Two dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history?

Because reviews and owner responses are direct reputation management, free marketing, free advertising, damage control, and quality control all wrapped up in one multi-voice song about your brand.

reviewquintet.jpg

What’s missing from the picture of this free-for-all of voices caroling sentiment about your brand? You arethe conductor! If you’re not leading the tune — from setting customer service policies, to training staff, to managing complaints, to engaging directly with consumers online — you’re giving up available reputation management controls.

Make no mistake: No brand can prevent every sour note, but with owner response functionality, you can not only retune relationships with valuable customers, but can also protect revenue by keeping those customers instead of having to invest 25x as much in obtaining new ones. Owner response mastery is, indeed, smart business.

For the past six years, since Google launched owner responses as part of its local … Read the rest

December 5, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBar

Posted by Roxana_Nelson

[Estimated read time: 4 minutes]

This is going to be an exciting year for MozBar. I’m happy to announce that we’ve got something new that will help you save a ton of time tuning your on-page SEO.

(New to MozBar? Learn more about our free SEO toolbar extension available in the Chrome store.)

We’ve added Page Optimization to MozBar Premium!

If you want to dive right in, download MozBar for Chrome. To access the Page Optimization feature, you’ll need to be logged in to your Moz Pro account. If you don’t have a Moz Pro account, you can take a free 30-Day trial to check out all the new goodies.

Currently in Moz Pro, you can run a Page Optimization report for any of your tracked keywords and campaigns to get detailed information on how to optimize your page for a keyword, and where you’re getting things right.

MozBar_Blog_Screenshot_MKTG_1529.jpg

We’ve taken this functionality and put it in the MozBar — except now you can check on-page optimization for ANY keyword on ANY page, not just ones you’re tracking. It’s like having Moz Pro on-the-go. As always, the keywords and pages you research via MozBar are limitless — … Read the rest

July 2, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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