Yes, Competitors Can Edit Your Listing on Google My Business

Posted by JoyHawkins

I decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewhere else. This might shock some readers, but it was old news to me since spam of this nature on Google Maps has been a problem for almost a decade.

What sparked my interest in this article was Google’s response. Google stated:

Merchants who manage their business listing info through Google My Business (which is free to use), are notified via email when edits are suggested. Spammers and others with negative intent are a problem for consumers, businesses, and technology companies that provide local business information. We use automated systems to detect for spam and fraud, but we tend not to share details behind our processes so as not to tip off spammers or others with bad intent.

Someone might read that and feel safe, believing that they have nothing to worry about. However, some of us who have been in this space for a long time know that there are several incorrect and misleading … Read the rest

October 9, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Perform a Basic Local Business Competitive Audit

Posted by MiriamEllis

“Why are those folks outranking me in Google’s local pack?”

If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google is weighting most in the results for a specific search term.

Today, I’d like to share a real-world example of a random competitive audit, including a chart that depicts which factors I’ve investigated and explanatory tips and tools for how I came up with the numbers and facts. Also included: a downloadable version of the spreadsheet that you can use for your own company or clients. Your goal with this audit is to identify exactly how one player is winning the game so that you can create a to-do list for any company trying to move up in the rankings. Alternatively, some competitive audits can be defensive, identifying a dominant player’s weaknesses so that they can be corrected to ensure continued high rankings.

It’s my hope that seeing this audit in action will help you better answer the question of why … Read the rest

August 22, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Realigning Your SEO Strategy When Business Needs Change

Posted by Royh

Working as an SEO, it’s crucial that you’re ready to embrace changes in the SEO landscape, keep your finger on the pulse of Google’s updates, integrate and evaluate changes through on-site and off-site testing, build outreach campaigns, and all the other required tasks we love so much.

Implementing all of this successfully, though, is easier said than done. How exactly can you make sure that you’re focusing on quality traffic? And how do you even know that this traffic will help your brand grow? In this blog post, I’m going to show you how to pivot your SEO strategy according to the business’ needs.

1. Align your SEO strategy with the business strategy

SimilarWeb, the company I work for, decided to change their go-to-market strategy. Instead of targeting their current audience, their new vision was to target their enterprise audience.

This meant that, instead of targeting a broad audience, the goal is now a specific audience — complete with higher competition and less volume. In other words, it’s quality vs. quantity.

Thus, because our SEO efforts will now be focused on targeting those enterprise users, I need to adjust our SEO strategy accordingly to achieve the … Read the rest

July 10, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Delete a Google My Business Listing – A Common Question with a Complex Answer

Posted by MiriamEllis

“How do I delete a Google listing?” is an FAQ on local SEO forums — and it represents an oversimplification of a complicated and multifaceted issue. The truth is, simple deletion is seldom the answer. Rather, most events that arise in the course of doing business require knowing which steps to take to properly manage GMB listings so that they’re helping your business instead of harming it.

When it comes to managing unwanted or problematic Google My Business listings, it’s a case of horses for courses. There isn’t a single set of instructions you can reliably follow, because your particular scenario defines which steps you should take. The following table should help you identify common situations and choose the one that most closely matches yours. From there, you’ll learn which actions are available to you, and which ones, unfortunately, can’t be accomplished.

Because management of problem GMB listings usually requires either being in control of them or unverifying them, our chart begins with three verification scenarios, and then moves on to cover other typical business events.

Scenario

Context

Steps

Notes

Unverify a Verified Listing You Control

You have a listing in your GMB dashboard that you

Read the rest

June 5, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Local SEO & Beyond: Ranking Your Local Business in 2017

Posted by Casey_Meraz

In 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven’t done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy.

While local SEO still presents a tremendous opportunity to grow your business, I’m going to look at some supplementary organic strategies you can take into your local marketing campaign, as well.

In this post I’m going to address:

  • How local search has changed since last year
  • Why & how your overall focus may need to change in 2017
  • Actionable advice on how to rank better to get more local traffic & more business

In local search success, one thing is clear

The days of getting in the 3-pack and having a one-trick pony strategy are over. Every business wants to get the free traffic from Google’s local results, but the chances are getting harder everyday. Not only are you fighting against all of your competitors trying to get the same rankings, but now you’re also fighting against even more ads.

If you thought it was … Read the rest

February 23, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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