Posted by Trevor-Klein
It is my great pleasure to announce the release of Moz’s third guide for marketers, written by the inimitable
Paddy Moogan of Distilled:
We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we’ll just copy the words straight from the proverbial horse’s mouth:
“Backlinks, even though thereâ€™s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.”
â€” Matt Cutts, head of the webspam team at Google,
Link building is one area of SEO that has changed significantly over the last several years;
some tactics that were once effective are now easily identifiable and penalized by Google. At the same time, earning links remains vital to success in search marketing: Link authority features showed the strongest correlation with higher rankings in our 2013 ranking factors survey. For that reason, it has never been more important for marketers to truly earn their links, and this guide will have you building effective campaigns in no time.
What you’ll learn
1. What is Link Building, and Why Is It Important?
This is where it … Read the rest
Posted by JamesAgate
Many of you may have seen Skyrocket SEO’s Link Building Survey results that we published here on Moz around this same time last year. The reception was fantastic, so we decided to push ahead with turning this into an annual series to see how this strand of the industry is developing and evolving over time.
Firstly, “link building”…
Yep, we’ve not changed the name to a “content marketing survey” or “inbound link acquisition survey;” we still feel link building is a vital part of an SEOs arsenal of tactics, and therefore it deserves its own survey.
As a company we’re investing just as much in link building for our clients (granted, we’ve adapted what we are doing), but the fact remains that if you want to score big with decent organic search visibility then you need links.
Now that that’s out of the way, let’s get down to the details:
Who took the survey?
A massive thank you to the 315 or so people who took the survey. That number is slightly down from last yeah, which I feel is partly due to fewer people considering link building to be a part of their day-to-day roles. I’d argue that’s a missed opportunity, and this year … Read the rest
Posted by Bill.Sebald
In rock n’ roll music, stealing is expected. Led Zeppelin allegedly lifted from lots of earlier blues and folk artists. The famous I-IV-V chord progression of The Wild One’s song “Wild Thing” was used only a couple years later on “Mony, Mony.” My favorite example of musical larceny - ”Let It Be” by The Beatles, “Farmhouse” by Phish, and “No Woman, No Cry” by Bob Marley are built around the exact same chord progression. Yet in all these cases, the songs were tweaked enough to stand on their own in meaning, served as distinct entities, and inspired unique feelings from the listener. Granted record company execs often disapproved, but some artists were often flattered to see interpretations of their riffs and progressions. At the end of the day, this is what spawned (and advanced) the rock music genre. Sometimes stealing is the engine of innovation.
â€śYour idea isnâ€™t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more.â€ť â€”Mark Fletcher of Bloglines.com.
In marketing, we don’t just “steal” the minds of consumers, we sometimes steal – and interpret – from our … Read the rest
Posted by SimonPenson
There has long been speculation about how Google actually measures “brand authority.” Many times over the past couple of years have those who speak outside of those fortified Googleplex walls made it clear that brand building is the way to win the organic visibility war.
That statement however has always sounded wooly in the extreme. How is it possible to measure an almost intangible thing at scale and via a complex formula? If you are Google, it seems there is ALWAYS a way.
A fairly innocent-looking patent filed last month, which some say could be
the Panda patent may have gone some way to answering that question.
Within this post we dive into that patent and other supporting evidence in an attempt to understand what the opportunity may be for digital marketers in the future. As part of that attempt, we offer our interpretation of various pieces of the patent itself, and also look at actual data to see if mentions are already playing a part in the ranking of sites.
In March, Search Engine Roundtable ran a piece about a link buying discussion happening on Twitter. At the time a lot of the discussion centered on using a public forum to discuss tactics that Google is penalizing. And while we are often drawn to having these discussions around mistakes, I feel there is a more interesting issue raised, which Vitaliy, aka Vince, brought to my attention.
There tends to be a lot of animosity directed at Google any time there is an algorithm update or penalty issue. And while there is some legitimacy to critiques of Googleâ€™s vague language and what sometimes seems like selective enforcement of penalties, that doesnâ€™t change the fact that the house gets to make the rules and weâ€™re choosing to play the game. If you build a business that is heavily dependent on another business, especially one that you donâ€™t have a partnership with, like Google, Twitter, Facebook, etc., then you have to accept the lack of control you have over … Read the rest