Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won’t Work – Whiteboard Friday
Posted by randfish
A concept we’ve covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we’re ready to admit it: We were completely wrong about that key piece.
In today’s Whiteboard Friday, Rand explains why, and that the real value may lie in engagement.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about an assumption that I think many of us have made over the years. I know I have. In fact, I’ve amplified that. I might have even covered it on Whiteboard Friday. Thanks to some research that we’ve done together with BuzzSumo, as well as some research we’ve seen from our correlation study this summer, you know what? It’s looking like we were just dead wrong on this very important aspect of how … Read the rest
Posted by Paddy_Moogan
I get asked this question a lot. It’s mainly asked by people who are considering buying my link building book and want to know whether it’s still up to date. This is understandable given that the first edition was published in February 2013 and our industry has a deserved reputation for always changing.
I find myself giving the same answer, even though I’ve been asked it probably dozens of times in the last two yearsâ€””not that much”. I don’t think this is solely due to the book itself standing the test of time, although I’ll happily take a bit of credit for that I think it’s more a sign of our industry as a whole not changing as much as we’d like to think.
I started to question myself and if I was right and honestly, it’s one of the reasons it has taken me over two years to release the second edition of the book.
So I posed this question to a group of friends not so long ago, some via email and some via a Facebook group. I was expecting to be called out by many of them because my position was that in … Read the rest
Posted by MorganChessman
Building marketing strategies for small businesses is one of my favorite things. In my first marketing role, I worked in the marketing department for a small company before moving on to Distilled, where I’ve been lucky enough to continue working with small businesses that have enormous potential. Despite the various industries, locales, and personalities, one of the prevailing similarities between them is that small businesses often don’t position their company or use the web as effectively as they could. While this is partially due to the time and resource crunch small business owners feel, it’s also because, beyond building a website, they don’t know where to begin.
It doesn’t have to be so overwhelming though. I’ll walk you through the preliminary steps I take my small business clients through.
1. Define the brand
A number of the small companies I’ve worked with didn’t have a brand. That’s not to say that they didn’t have a name, a website, and a logo. It’s that they didn’t stand for something.
For example, what comes to mind when you think of Apple? Innovative and well-designed products? Exactly. So many small businesses are built from an individual wanting to … Read the rest
Posted by bridget.randolph
As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there. Often the easiest way to do this is by demonstrating your USP; sometimes you can also compete on price. Either way, if your customer is already looking for the product or service you offer, and not attached to any particular brand, all you have to do is convince them that your brand does it best.
This is where the old saying comes from: “Build a better mousetrap and the world will beat a path to your door.”
But the reality is, a lot of us don’t sell products that fill an obvious need. Even if your product or service does fill a genuine need or solve a real problemâ€¦ do people actually realise that they have that problem? And do they know that a solution exists?
The three stages of consumer awareness
A lot of marketers today are facing this conundrum: “How do I sell the benefits of my brand over those of my competitors when my customer … Read the rest
Posted by randfish
Why hello there! You’re looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new lookâ€”and an entirely new section called “Link Opportunities” to help make some link prospecting tasks easier and more automated. Come with me and I’ll show you; it’ll be fun
The new look
We know a lot of folks liked the old tab structure but we ran out of space. With this redesign we now have the flexibility to add new features and functionality simply by popping in new sections on the left sidebar menu. It’s a little bit more like Moz Analytics, too, and we figure some cohesion between our products is probably wise.
- New side navigation with plenty of room to grow and add new features (spam scoring and analysis, for example, will be coming in Q4â€”but shhh… I didn’t actually ask for permission to talk about that yet. I figure begging forgiveness will work.)
- Improved filtering that lets you slice and dice your link data more easily.
- Notice How Fast the New OSE Is? Oh yeah, that’s the stuff
You can still access the old Open Site Explorer’s design for a … Read the rest