11 Lessons Learned from Failed Link Building Campaigns

Posted by kerryjones

We’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit.

The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do OK ends up being a massive hit. And there have been a few instances where we’d expect a campaign to be a huge success but it went on to garner lackluster results.

While you can’t control the whims of the Internet, you can avoid or include certain things in your content to help your chances of success. Through careful analysis we’ve pinpointed which factors tend to create high-performing content. Similarly, we’ve identified trends among our content that didn’t quite hit the mark.

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In this this post, I’ll share our most valuable lessons we learned from content flops. Bear in mind this advice applies if you’re using content to earn links and press pickups, which is what the majority of the content we create at Fractl aims to do.

1. There’s such a thing as too much data.

For content involving a lot Read the rest

August 8, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Your Daily SEO Fix: Link Building & Ranking Zero

Posted by FeliciaCrawford

Last week, we shared a series of four short videos intended to help you accomplish some easy wins using Moz Pro: Your Daily SEO Fix: The Keyword Research Edition. Week Two (that’s this week!) is focused on link building, identifying opportunities to take over SERP features, and doing that all-important competitive research.

This time around, we’re using a mix of Open Site Explorer, Fresh Web Explorer, and Moz Pro. Open Site Explorer has some free capabilities, so if you’d like to follow along…

Open OSE in a new tab!

If you’re a Moz Pro subscriber, crack open your campaigns and settle in. If you’d like to see what all the fuss is about without committing, you can dip your toes in with a free 30-day trial. And now that that’s out of the way, let’s get started!


Fix #1: Link building & brand building via unlinked mentions

“Moz” is an SEO software company, yes, but it’s also Morissey’s nickname and short for “Mozambique.” All three of those things get mentioned around the web a bunch on any given day, but if we want to identify link building opportunities just to our site, it could … Read the rest

March 18, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday

Posted by randfish

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns.

Prioritize your link building efforts and opportunities

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I’m missing my moustache, but never mind. We’ve got tons of important things to get through, and so we’ll leave the facial hair to the inevitable comments.

I want to talk today about how to prioritize your link building efforts and opportunities. I think this comes as a big challenge for many marketers and SEOs because link building can just seem so daunting. So it’s tough to know how to get started, and then it’s tough to know once you’ve gotten into the practice of link building, how do you build up a consistent, useful system to do it? That’s what I want to walk you through today.

Step … Read the rest

February 17, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What Link Building Success Really Looks Like

Posted by mark-johnstone

A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, I’d like to add some important context and detail to the original post.

I actually agree with much of what it said. However, it’s based on the assumption that one big viral piece of content would result in a visible jump in rankings across the domain within about 3 months of the content being released. There are a few challenges with this as a basis for measuring success.

I wouldn’t advise setting your hopes on one big viral hit boosting your rankings across the domain. Not by itself. However, if that viral hit is part of ongoing link building efforts in which you build lots of links to lots of pieces of content, you can begin to see an upwards trend.

“Trend” is the important word here. If you’re looking for a dramatic step … Read the rest

December 7, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The 7 Citation Building Myths Plaguing Local SEO

Posted by JoyHawkins

Previously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike.

Myth #1: If your citations don’t include your suite number, you should stop everything you’re doing and fix this ASAP.

Truth: Google doesn’t even recognize suite numbers for a whopping majority of Google business listings. Even though you enter a suite number in Google My Business, it doesn’t translate into the “Suite #” field in Google MapMaker — it simply gets eliminated. Google also pays more attention to the location (pin) marker of the business when it comes to determining the actual location and less to the actual words people enter in as the address, as there can be multiple ways to name a street address. Google’s Possum update recently introduced a filter for search queries that is based on location. We’ve seen this has to do with the address itself and how close other businesses in the same industry are to your location. Whether or not you have … Read the rest

November 29, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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