The Rules of Link Building – Whiteboard Friday

Posted by Cyrus-Shepard

Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel.

In today’s Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come out on top.

For reference, here’s a still of this week’s whiteboard!

Video transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Cyrus. Today we’re going to be talking about the rules of link building. Now this is really important because we see a lot of people out there in the marketing world getting scared of link building, past actions coming back to haunt them, people saying that link building is dead, links losing value in Google’s algorithm. Rand did
a great Whiteboard Friday a few weeks ago about that.

But what’s really disturbing is some people are giving up completely on link building when it’s still a really huge part of Google’s algorithm, and they’re giving up because they don’t know the rules. They don’t understand that when you play by the rules, for … Read the rest

April 4, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

When Building Communities Isn’t the Best Way to Build Links

Posted by John-Henry

I entered SEO as a link builder. In 2010, my job was easy and my toolset mainly consisted of article marketing software, directory submissions, comment posting and link networks. Fast forward four years >> I now solely create visually engaging content in an effort to scale link building. I didn’t make this career shift because “link building is no longer effective;” quite the opposite: I changed focus from manual to scalable link building because I now work in more competitive industries and my clients generally need 100+ links per asset to move the needle—content helps me meet that demand to acquire large amounts of new linking root domains at once.

Over the past two years I’ve become obsessed with content (and Reddit, unfortunately). I’ve started to keep the companies that are producing the best and most successful digital content on my radar. Two companies that have recently started to stick out are Movoto and … Read the rest

March 19, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

12 Ways to Increase Traffic From Google Without Building Links

Posted by Cyrus-Shepard

Link building is hard, but it’s not the only way to make traffic gains in Google’s search results.

When I first started SEO, building links wasn’t my strong suit. Writing outreach emails terrified me, and I had little experience creating killer content. Instead, I focused on the easy wins.

While off-page factors like links typically weigh more heavily than on-page efforts in Google’s search results, SEOs today have a number of levers to pull in order to gain increased search traffic without ever building a link.

For experienced SEOs, many of these are established practices, but even the most optimized sites can improve in at least one or more of these areas.

1. In-depth articles

According to the MozCast Feature Graph, 6% of Google search results contain In-depth articles. While this doesn’t seem like a huge numbers, the articles that qualify can see a significant increase in traffic. Anecdotally, we’ve heard reports of traffic increasing up to 10% after inclusion.

By adding a few signals to your HTML, your high quality content could qualify to appear. The markup suggested by Google includes:

March 11, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

31 Link Building Tactics Discovered From Competitive Analysis

Posted by Cliquekaila

On the Moz blog there’s always been a large discussion around competitive analysis. From how to conduct competitive analysis using Google docs to in depth articles about competitive link analysis using Excel, or even just the fact that Moz has Open Site Explorer, one of the ultimate analysis tools for competitive backlink analysis. The fact of the matter is competitive analysis can be a very worthwhile exercise to help you determine the best strategy for your online efforts. This is especially true with link building.

Over the years, I’ve seen hundreds of thousands of backlinks while analyzing for opportunities (as well as looking for bad links to disavow or prune). Most recently, my analyses have inspired me to write this post, because common opportunities continue to reveal themselves, and they’re worth sharing. Have you discovered some great link building gems in addition to those listed below? Share them with us in the … Read the rest

January 22, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Power of Authors and Content for Link Building

Posted by MatthewBarby

Guest posting is a method of link building that seems to have been done to death over the past year. I’ve seen endless articles that discuss the latest advanced search operator that will help you find new guest posting opportunities.

For me, this approach to link building seems a little too linear, and the processes involved are very convoluted.

When you think about it, there are thousands of SEO companies, webmasters, and bloggers that are all running the same kinds of queries within Google. This means that the competition you’re facing to actually gain a guest post opportunity (never mind finding one) is insanely high.

The typical approach to guest posting is as follows:

  1. Use an advanced search query (footprint) to find a list of websites that take on guest bloggers.
  2. Scrape the results and organise them in a manageable format, for example, an Excel spreadsheet.
  3. Gather extra domain/webpage statistics on the list of websites to find how authoritative they are (i.e., Domain Authority, Page Authority, CitationFlow, TrustFlow, etc.).
  4. Filter through results to identify the high-quality targets based on a set of criteria.
  5. Gather contact information for the major targets.
  6. Build a content pitch for each
  7. Read the rest

January 18, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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