Transmedia Storytelling: Building Worlds For and With Fans

Posted by gfiorelli1

I believe in Harvey Dent TooJohn loves Batman.

He's collected comics since he was nine years old, is proud of owning the first edition of Gotham by Gaslight, and still remembers the afternoons spent watching the TV series with Adam West at home when he was a kid.

Obviously, he has seen all the movies. The Dark Knight was a masterpiece; the I believe in Harvey Dent web campaign and the Joker counter site were pure genius, as were all the other sites created for that movie.

The passion John has for Batman is such that he could not resist, and ended up buying some action figures, Batman Arkham City, and the Batman Lego video games, too. But John is especially proud of the two short stories he wrote and published in Fan Fiction.

Seriously, John loves the universe of the Batman stories.

This universe is the consequence of the most complex and exciting expression of our culture nowadays: Transmedia Storytelling.

What is it Transmedia Storytelling?

Henry Jenkins presented the idea of Transmedia Storytelling for the first time in 2003 in the MIT Technology Review magazine. The idea can be defined as a story that unfolds across multiple media outlets … Read the rest

April 23, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Finding and Building Citations Like an Agency

Posted by Casey Meraz

So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors.

Why It's Time to Change Your Thinking…

I've mentioned before that it's time to stop chasing links, and for local SEO it's time to stop chasing citations! What do I mean by that? If your whole purpose for creating citations is to improve your local rankings, then you are probably relying too much on Google. What would happen if those rankings were to suddenly go away? Instead of viewing the process building your brand in the local ecosystem as a laborious task that needs to get done so that you can rank, then you aren't seeing the big … Read the rest

April 11, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Finding and Building Citations Like an Agency

Posted by Casey Meraz

So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors.

Why It's Time to Change Your Thinking…

I've mentioned before that it's time to stop chasing links, and for local SEO it's time to stop chasing citations! What do I mean by that? If your whole purpose for creating citations is to improve your local rankings, then you are probably relying too much on Google. What would happen if those rankings were to suddenly go away? Instead of viewing the process building your brand in the local ecosystem as a laborious task that needs to get done so that you can rank, then you aren't seeing the big … Read the rest

April 11, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

33 Link Building Questions Answered

Posted by Rhea Drysdale

This is a follow-up post to my Link Smarter, Not Harder Mozinar from last week. There was a great turnout and more than fifty questions asked. Thank you for joining!

During my Mozinar, we walked through a sample link building idea generation process. The point was to demonstrate that link development is only limited by our creativity and resources. While building a backlink to a credit card site may seem impossible, we must remember that we put a man on the moon, which means coming up with new link building methods for the credit card industry is achievable.

Creativity vs Resources

When reading through the audience Q&A questions from the Mozinar, I noticed a lot of folks who were still looking for a silver bullet for link building and SEO. This is when my brain got clogged with what I can only describe as an overwhelming pit of sadness. I recognize that SEOmoz is arguably the … Read the rest

April 4, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

High-Value Tactics, Future-Proof Link Building – Whiteboard Friday

Posted by Cyrus Shepard

The past 12 months have been brutal for many traditional forms of link building. Techniques that once worked are now penalized. Webmasters wonder what tactic will fall under the hatchet next – infographics, guest post blogging, or something else?

Never fear! In this week's Whiteboard Friday, we discuss how to future-proof your links from penalties and, at the same time, deliver higher rewards – no matter what tactic you use. Be sure to check out the supplemental links included in the transcription below!

Video Transcription

"Howdy SEOmoz. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard here at the world famous SEOmoz studios. Today we're going to be talking  about building high reward, future proof links.

There's a lot of comments and discussion in the SEO world today about what link strategies work and don't work. I want to kind of shift the focus away from what works now, because Google keeps changing what works now. I want to shift the focus into what Google is rewarding, to get the most bang for our buck from the links that we're building.

The last year has been really, really brutal for links. It used to be,

… Read the rest

February 9, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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