Posted by Danielle_Launders
[Estimated read time: 3 minutes]
In April, we hopped on a plane to go visit our friends in the City of Brotherly Love to share an evening of learning, networking, and, of course, eating, for our latest MozTalk. Wait, whatâ€™s a MozTalk, you ask? Well, let me tell you! MozTalks are after-work events, featuring two-four speakers, focusing on topics relevant to online marketing. These one-night events are a way to engage and share ideas amongst the community, meet old friends and new (thatâ€™s you!), and learn great tips from some brilliant minds. Oh, did I mention there is food and some awesome swag? Yes, letâ€™s not forget the most important parts.
Our most recent MozTalk focused on innovative strategies for building brand value and keeping your customers coming back. Topics ranged from human interaction through customer service to tailoring PPC ads to keep your customers coming back for more. We had a lineup of four outstanding speakers: Adam Melson from Seer Interactive, Erin McCaul from Moz, Purna Virji from Microsoft, and Wil Reynolds from Seer Interactive. Watch the presentations below for the full scoop:
Adam Melson: Branding & Revenue Wins That Ignore Traditional SEO
Posted by Kristina Kledzik
[Estimated read time: 9 minutes]
If youâ€™re an SEO, chances are, youâ€™ve recommended link building as a tactic. And, unless you work for a very trusting firm, youâ€™ve probably been met with the question, â€śWhen will we see a return on our investment, and how much will we see?â€ť
This is a question Iâ€™ve been asked numerous times, but never had a good answer for. The truth is, a new link doesn’t affect rankings immediately. That makes it hard to tie an individual link to SERP rankings increases, since there will usually be several other links and on-page changes made to a target page between the time when you get that first link and when you finally see increases in rankings.
So, I set out to figure this out myself. I’m lucky enough to be working for a company with nearly 200,000 indexed pages, which gets hundreds of new links each month naturally, through PR and through my link building efforts. That means I’ve got a lot of pages that only got 1â€“2 links in the last 6 months, and didn’t go through many on-page changes.
I picked out 76 links pointing to pages which … Read the rest
Posted by randfish
SEO has much of its roots in the practice of targeted link building. And while it’s no longer the only core component involved, it’s still a hugely valuable factor when it comes to rank boosting. In this week’s Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about four questions that kind of all go together around targeted link building.
Targeted link building is the practice of reaching out and trying to individually bring links to specific URLs or specific domains â€” usually individual pages, though â€” and trying to use those links to boost the rankings of those pages in search engine results. And look, for a long time, this was the core of SEO. This was how SEO was done. It was almost the start and the end.
Obviously, a lot of other practices have come into play in the industry, and I think there’s … Read the rest
The end of this year should see Google rolling out its new Penguin update, which is said to include some real-time elements that could significantly change the game for link building strategies in 2016.
A lot of the conversation around link building often starts with a phrase like: â€śRemember how easy link building used to be?â€ť Well, 2016 looks like it isnâ€™t going to get any easier, but that doesnâ€™t mean itâ€™s something you can skip. Link building remains an integral part of a strong SEO strategy â€“ you just have to be more careful about how you do it.
2016 is going to require a change in perspective. Link building is tied very closely to Authority Building, which means that you have to look at it as more than just a number. While links are certainly necessary to build authority, there may be some other ways you can make your link building more effective.
So letâ€™s take a look at the things you need to know … Read the rest
Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won’t Work – Whiteboard Friday
Posted by randfish
A concept we’ve covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we’re ready to admit it: We were completely wrong about that key piece.
In today’s Whiteboard Friday, Rand explains why, and that the real value may lie in engagement.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about an assumption that I think many of us have made over the years. I know I have. In fact, I’ve amplified that. I might have even covered it on Whiteboard Friday. Thanks to some research that we’ve done together with BuzzSumo, as well as some research we’ve seen from our correlation study this summer, you know what? It’s looking like we were just dead wrong on this very important aspect of how … Read the rest