How to Build SEO Strategies Effectively (and Make Them Last)

Posted by Bill.Sebald

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus, The Art of War is often co-opted into business for obvious reasons. Throughout the book, you’ll realize tactics and strategy are not interchangeable terms.

strat·e·gyˈ
stradəjē/

- A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
- A plan of action or policy designed to achieve an overall aim.
- The art and science of planning and marshaling resources for their most efficient and effective use.
Source

These definitions vary slightly, but the essence is the same. A strategy is not constrained by size or application but promoted by planning and effectiveness. Let’s be honest, the word “strategy” is a term that isn’t always used the same way in the English lexicon (or our industry).

On the other hand, tactics can be isolated or serve as components … Read the rest

June 14, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation

Posted by ronell-smith

Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.

Sounds fairly straightforward, right?

Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat.

“That makes no sense to me,” he said, pushing his chin forward and tilting his head, as if waiting for me to admit that I was pulling his leg. “You mean, there’s all this stuff [an SEO] does on my site? And there is stuff that we — me, my team and [the SEO] — should be doing off our site as well? That’s like telling me, ‘It’s not enough that you live and pay for a nice house in a gated community. You also need to guard the gate to the community and pick up trash along the road leading up to your driveway.’”

His example could not have been more apt.

“Not … Read the rest

May 11, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing any significant value.”

This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area.

This post aims to highlight areas that need to be addressed along with your SWOT analysis and pricing models — the areas before you design and build your digital ‘place’:

  • Wider strategic areas
  • Technical areas to be discussed with developers.
  • Design areas to be discussed
  • Read the rest

February 20, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Build a Facebook Funnel That Converts – Whiteboard Friday

Posted by ryanwashere

How are you using remarketing on Facebook? If you’ve ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. In today’s guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to get more conversions out of your Facebook ad spend.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Ryan Stewart. I own digital consultancy agency WEBRIS, and I am ecstatic to be doing this week’s version of Whiteboard Friday.

Now, as a marketing consultant I get the pleasure of talking to fellow marketers and business owners all the time, and one of the first questions I ask them is what they’re doing on Facebook, because I firmly believe there’s no better way to spend your money online right now. Nine times out of ten, what they tell me is this. “Hey, look Ryan, we spent some money, we got some fans, we got some video views, we got a lot of clicks, but ultimately that return on investment wasn’t quite there, so we stopped.” So I’m … Read the rest

October 14, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Build Backlinks Using Your Competitors’ Broken Pages

Posted by TomCaulton

We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors’ broken pages that have been linked to by external sources.

Allow me to elaborate.

Finding the perfect backlink often takes hours, and it can can take days, weeks, or even longer to acquire. That’s where the link building method I’ve outlined below comes in. I use it on a regular basis to build relevant backlinks from competitors’ 404 pages.

Please note: In this post, I will be using Search Engine Land as an example to make my points.

Ready to dive in? Great, because I’m going to walk you through the entire link building process now.

First, you need to find your competitor(s). This is as easy as searching for the keyword you’re targeting on Google and selecting … Read the rest

September 29, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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