Are You Wasting Budget With Online Press Release Distribution?
Posted by Tim Grice
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
The title of this post may come across a little contentious, however I hope by the end of it you understand where I am coming from.
Over the years, I have been privileged enough to work with some large businesses that can afford to throw big budgets at online marketing. One of the first tasks I undertake is a meeting to discuss previous strategies. As my main focus is natural search, one of the things I always find interesting is discussing link building strategies carried out by previous agencies and internal SEOs. This can be quite enlightening, but really worrying at the same time, you begin to realise fairly quickly why SEO gets such bad press.
One of the things that always makes my head spin is companies who invest in pumping out online press releases through well-known services for the… Read the rest
January 26, 2012
Tags: Budget, Distribution, Online, Press, Release, Wasting
Posted in: SEO / Traffic / Marketing
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Crafting an SEO Budget to Maximise ROI
Posted by rishil
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
I typically run a couple of a hundred queries a week around SEO long tails to try and capture SEO posts that may not be on my radar, but worth a read. The nature of these change from time to time based on my current interests – after all, I started out as a Small Business SEO and now work at advising Big Brands on SEO. As may be apparent, due to changing interests, many of these queries are around Big Business (or Enterprise) level key phrases. One of these being around budgeting and estimating Return on SEO Investment (aka SEO ROI).
Surprisingly, there aren’t many resources available to businesses to realistically budget their SEO spend, for many reasons, one of the bigger ones in my opinion the difficulty in calculating life time value of a position. After all, it’s not like SEO… Read the rest
October 15, 2010
Tags: Budget, Crafting, Maximise
Posted in: SEO / Traffic / Marketing
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