How to Build Backlinks Using Your Competitors’ Broken Pages

Posted by TomCaulton

We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors’ broken pages that have been linked to by external sources.

Allow me to elaborate.

Finding the perfect backlink often takes hours, and it can can take days, weeks, or even longer to acquire. That’s where the link building method I’ve outlined below comes in. I use it on a regular basis to build relevant backlinks from competitors’ 404 pages.

Please note: In this post, I will be using Search Engine Land as an example to make my points.

Ready to dive in? Great, because I’m going to walk you through the entire link building process now.

First, you need to find your competitor(s). This is as easy as searching for the keyword you’re targeting on Google and selecting … Read the rest

September 29, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Broken Link Building Bible: The New Testament

Posted by russvirante

It was a little over a year ago that I first wrote the “Broken Link Building Bible” and it seemed like it was time for an update. If you haven’t had a chance yet, please head over to the original, as most of it is still highly relevant today, and it contains the basics which will not be covered in this post. 

Today I present a New Testament, complete with ethical guidelines, new prospecting, content, and outreach techniques. Throughout this guide I will show you how to accomplish most of these tactics using a culmination of tools like Open Site ExplorerDomain Hunter Plus, or BrokenLinkBuilding.com. Let’s jump in.

Table of contents

  1. Ethical Guidelines
    1. Content Commandments
      1. Cloaking
      2. Plagiarizing
      3. Bait & Switch
      4. Identity Theft
    2. Outreach Commandments
      1. Automation
      2. Unrelated
      3. Misrepresentation
    3. Conclusions
  2. Advanced Prospecting
    1. Section Discovery
    2. Site Discovery
  3. Advanced Content
    1. Panda Guidelines
    2. Publish Date
    3. Be Thorough
    4. Citation Focus
  4. Advanced Outreach
    1. Short Form
    2. Long Form
    3. Double Tap
    4. Slow Play
    5. Bandwagon
  5. Revelation

Ethical guidelines: The BLB Commandments

I have mentioned many times before that I love broken link building because the success of the campaign is directly proportional to the good you do for the web. … Read the rest

September 24, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

Posted by evolvingSEO

The perception of success

The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful?

I think it depends on perception.

The optimist might see this:

590 LinkedIn Shares

(This also might be what you put in reports to your boss) :)

The Twitter and Facebook manager might see this:

70 Tweets and 21 Likes

I see this:


Zero comments

Same blog post; three different measures of success. One looks great, one is OK, and my measure says its a fail.

But which perception is right? Which one would lead to better blogging decisions?

Let’s look at it another way. Here’s a the blog homepage of a known brand. Most people probably see it like this:

They scan:

  • pictures
  • titles
  • maybe a category or two

You might judge these posts based on whether the topics sound interesting, or if they are using high-quality unique photos.

Here’s how I see the same thing;

See the pattern?


Post after post receives 
no comments.

In fact, here’s how many comments this well-known brand received across 50 posts;

TEN! That’s an average of
0.2 comments per post. This is a well-known company, but I’m not here to call anyone out; it doesn’t matter who … Read the rest

July 22, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Practical Guide To Broken Link Building

A Practical Guide To Broken Link Building is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Over the last few months, broken link building has become one of my favorite link building techniques. I credit Russ Jones’s Broken Link Building Bible for adding flames to my broken-link-building fire and for helping me fine-tune my approach. “Broken link building may perhaps be the most effective, white-hat link building strategy in years,” Jones says. “In … Read more

A Practical Guide To Broken Link Building is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.


SEO.comRead the rest

January 29, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Broken Link Building Bible

Posted by russvirante

Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.

Below, I attempt to organize as much as I know about broken link building tactics. Throughout the piece I mention tools that will help you make the broken link building process scalable and less monotonous. Let's begin.

Table of Contents

  1. Overview
  2. Prospecting

    1. Resource Page Targeting w/ Keywords

      1. Selecting Keywords
      2. Prospecting Phrases
      3. Scraping Search Results
      4. Extracting URLs
      5. Header Checks
      6. Opportunity Qualification
      7. Prospecting Tools
    2. Resource Page
  3. Read the rest

December 10, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  2 Comments



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