Posted by Rob Toledo
Everyone likes humor; we all know this.
But humor can seem risky when it comes to brandingÃ¢Â€Â”it has certainly backfired on numerous occasions when a company takes things perhaps a bit too far (or sometimes when it is just misunderstood).
On the other hand, playing it too safe is also a great way to remain somewhere in the middle. Almost everyone likes the middle. Nobody loses their job in the middle. Customers come and go at a steady rate in the middle. Nobody boycotts the middle.
To quote the greatest show of all time, “Ain’t nobody got nothing to say about a 40-degree day.”
From HBO: source
A lot of brands talk about wanting to take risks. They might even discuss some radical ideas in the safety of their own conference rooms. But most of the time we end up with “safe” when it’s time to execute on a strategy.
Does any of this sound familiar?
“Let’s tweet more!”
“How about we make a hilarious infographic!”
“Let’s put one of those meme things on our blog!”
“Our competitor just did that one awesome thing, let’s do the exact same thing!”
Don’t DO something, BE something… Read the rest
Posted by gfiorelli1
Commerce is our goal here at Tyrell. More human than human is our motto.
Those who had not heard of storytelling cast the first stone.
And those who are not thinking of it, or maybe have already begun to speak in-house or with their customers that it is necessary to give a voice to their brands, cast the second.
The question is, do we really know what “brand storytelling” means?
Do we really know why it is important for increasing brand recognition, optimizing customer retention, and (hopefully) attain that status of thought leaders in our niche that we all aspire to achieve?
Do we really understand why it is also important from an SEO point of view?
Finally, do we really know the rhetoric of storytelling Ã¢Â€Â” the laws behind a good narrative?
The truth is that everyone can tell a story, but only a few know how to tell it well and naturally. Fortunately, it is an art that can be learned.
Stories and irrational impulses are what change behavior. Not facts or bullet points.
One of the things that surprises me most when it comes to us, … Read the rest
Posted by zen2seo
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
I'll start with a simple question: have you ever thought that linking to your Twitter profile can be very difficult? Probably your answer is "not really!", and in this case maybe you could find what I'm going to show you useful.
But let's start from the beginning…
A while ago I was re-reading a post by Kristi Hines on SEOgadget about using your Twitter profile for your link building: I had bookmarked it since it contained good and immediate tips to build links just having a Twitter Profile, but in all this months I had forgotten to put them into practice. However, working on it, I also thought that while building links to your website, with those resources you indirectly build links to your Twitter Profile, so you would aspect an important impact on your personal branding management too, particularly for you name/nickname SERP. Is it so? Yes, in most cases … Read the rest
Posted by randfish
The web marketing community, and specifically many folks in the search field have recently been engaging in lots of conversations about the industry's nomenclature. I think these discussions are excellent to have and I'm glad we're openly communicating with one another on the topic. If there's to be a shift or a progression in how online marketers focused on non-paid channels describe themselves and their work, I believe rigorous debate is a great starting point. And, as part of that belief, I want to share my views on the topic.
Considering taking the leap and having my official title changed to Inbound vs. SEO
— Justin Briggs (@justinrbriggs) February 23, 2012
I've been in SEO a long time; at the end of this year, it will have been a decade since I joined my first SEO forum and attempted to learn how to capture the magical, free traffic that engines like MSN, Yahoo! and the emerging Google could send. In 2005, after experiencing the remarkable, positive impact SEO could have, I went from a practitioner to an evangelist. I loved SEO and I still love it. I love the complexities of search technology, the overwhelmingly … Read the rest
Posted by Julianne Staino
“Content is King!”
Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they approach creating content. (Ie. Coca-Cola’s 2020 content strategy. If you haven’t watched these videos, I’d highly recommend investing 20 minutes in order to see how big brands are changing the way they think about a cohesive marketing strategy) Here in the Distilled NYC office, I’m surrounded by Tom Critchlow and John Doherty who are single handedly pushing companies to have inspired content and changing marketers mindsets.
This is great and all, and ‘imma let you boys finish, but shifting a companies’ mindset and creating inspiring pieces is tough!
Note: I am in no way suggesting we don’t strive to achieve this, we should always try to effect change and produce content that strikes a nerve within. I’m just pointing out the obvious fact that these content strategies are … Read the rest