How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers

Posted by ronell-smith


Not very edible corned beef hash

Here I am, seated in a Manhattan, New York restaurant, staring at corned beef hash that looks and tastes like what I imagine dog food to look and taste like.

I’m pissed for two reasons:

  • It cost nearly and was entirely inedible
  • I should have known better given the visuals depicted after doing a Google image search to find the dish, which was offered at a nearby restaurant

In retrospect, I should have checked A and B on my phone before ordering the plate of Alpo. And though I didn’t do that, other would-be customers will, which means the business owner or SEO had better follow the steps below if they wish to stay in business.

The bad news is I no longer relish the thought of eating at high-end NY restaurants; the good news is this experience totally reshaped the way I view mobile, opening my eyes to simple but very effective tactics businesses of all types can immediately put to use for their brands.

My mobile education

We’ve all heard how mobile is transforming the web experience, reshaping the landscape for marketers, brands and consumers.


As marketers, we … Read the rest

October 5, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Building Brand Value & Customer Loyalty: Videos from MozTalk in Philly

Posted by Danielle_Launders

[Estimated read time: 3 minutes]

In April, we hopped on a plane to go visit our friends in the City of Brotherly Love to share an evening of learning, networking, and, of course, eating, for our latest MozTalk. Wait, what’s a MozTalk, you ask? Well, let me tell you! MozTalks are after-work events, featuring two-four speakers, focusing on topics relevant to online marketing. These one-night events are a way to engage and share ideas amongst the community, meet old friends and new (that’s you!), and learn great tips from some brilliant minds. Oh, did I mention there is food and some awesome swag? Yes, let’s not forget the most important parts.

Our most recent MozTalk focused on innovative strategies for building brand value and keeping your customers coming back. Topics ranged from human interaction through customer service to tailoring PPC ads to keep your customers coming back for more. We had a lineup of four outstanding speakers: Adam Melson from Seer Interactive, Erin McCaul from Moz, Purna Virji from Microsoft, and Wil Reynolds from Seer Interactive. Watch the presentations below for the full scoop:

Adam Melson: Branding & Revenue Wins That Ignore Traditional SEO

Top takeaways

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May 19, 2016  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Brand as Publisher Masterplan – Reinventing Content Marketing for the Next Decade

Posted by SimonPenson

[Estimated read time: 20 minutes]

Introduction and background

The how-to process

Setting up your team

Free downloads and help guide

Content marketing has an image problem.

Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next “goldmine.”

The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced with a brain-out approach to delivery.

And in the case of the content marketing revolution, the result has been an outpouring of disconnected content that adds little value and serves very few, leaving many with nothing more than a handful of “failed” content campaigns to show for the effort.

It’s something I see every day, and it is incredibly saddening.

Content marketing, you see, is not the answer to those prayers. It’s simply part of a much broader strategic picture that I call the “Brand as Publisher” play; a reset of the core principles behind the content marketing charge.

This piece is designed to explain precisely how you can take the “Brand as Publisher” approach, what it is, and how it … Read the rest

March 24, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand

Posted by ronell-smith

[Estimated read time: 17 minutes]

A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.”

Before hanging up the phone, I asked him to email me the main priority for the onsite content:

“Engaging content (e.g., shares, likes, tweets, etc.),” she wrote.

I thought, I can do engaging.

I reasoned I’d stick with how-to information content, in-depth evergreen content, and maybe a few interviews. In the online marketing vertical, these are what I call “can’t miss elements” for brands looking to create onsite engagement.

But not long after I started working with the brand, I saw some problems that should have been red flags from the beginning:

  • The type of content they wanted for the blog didn’t garner traffic
  • The type of content that did garner traffic didn’t garner engagement
  • When I talked to the CMO, her words were equally confusing: “Conversions are up, but we need to see engagement improve to continue the
  • Read the rest

March 23, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand

Posted by Wayfair

At, we conduct a lot of SEO tests. We’re constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Ceases to Matter. Sometimes, however, we stumble across what we call “accidental SEO tests.” This typically happens when a bad code deploy unintentionally hurts our SEO, and we end up learning something useful from our mistake.

Tens of thousands of 301 redirects

One of our accidental tests involved regularly 301-redirecting large batches (i.e., tens of thousands) of product pages. On average, we found a consistent (and essentially permanent) traffic loss of about 15% for 301-redirected URLs.

In the past, Google has said a small amount of PageRank is lost through a 301 redirect, which is the same as through a link. Now, for the first time, we can put a hard number to how much that loss is.

Structure … Read the rest

January 23, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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