How Twitter’s Bad SEO Affects your Brand Reputation Management
Posted by zen2seo
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
I'll start with a simple question: have you ever thought that linking to your Twitter profile can be very difficult? Probably your answer is "not really!", and in this case maybe you could find what I'm going to show you useful.
But let's start from the beginning…
A while ago I was re-reading a post by Kristi Hines on SEOgadget about using your Twitter profile for your link building: I had bookmarked it since it contained good and immediate tips to build links just having a Twitter Profile, but in all this months I had forgotten to put them into practice. However, working on it, I also thought that while building links to your website, with those resources you indirectly build links to your Twitter Profile, so you would aspect an important impact on your personal branding management too, particularly for you name/nickname SERP. Is it so? Yes, in most cases … Read the rest
July 5, 2012
Tags: Affects, Brand, Management, Reputation, Twitter's
Posted in: SEO / Traffic / Marketing
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The Brand of SEO and the Trend of Inbound Marketing
Posted by randfish
The web marketing community, and specifically many folks in the search field have recently been engaging in lots of conversations about the industry's nomenclature. I think these discussions are excellent to have and I'm glad we're openly communicating with one another on the topic. If there's to be a shift or a progression in how online marketers focused on non-paid channels describe themselves and their work, I believe rigorous debate is a great starting point. And, as part of that belief, I want to share my views on the topic.
Considering taking the leap and having my official title changed to Inbound vs. SEO
— Justin Briggs (@justinrbriggs) February 23, 2012
I've been in SEO a long time; at the end of this year, it will have been a decade since I joined my first SEO forum and attempted to learn how to capture the magical, free traffic that engines like MSN, Yahoo! and the emerging Google could send. In 2005, after experiencing the remarkable, positive impact SEO could have, I went from a practitioner to an evangelist. I loved SEO and I still love it. I love the complexities of search technology, the overwhelmingly … Read the rest
March 13, 2012
Tags: Brand, Inbound, Marketing, Trend
Posted in: SEO / Traffic / Marketing
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How to Leverage Content Communities to Expand Your Brand Reach
Posted by Julianne Staino
“Content is King!”
Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they approach creating content. (Ie. Coca-Cola’s 2020 content strategy. If you haven’t watched these videos, I’d highly recommend investing 20 minutes in order to see how big brands are changing the way they think about a cohesive marketing strategy) Here in the Distilled NYC office, I’m surrounded by Tom Critchlow and John Doherty who are single handedly pushing companies to have inspired content and changing marketers mindsets.
This is great and all, and ‘imma let you boys finish, but shifting a companies’ mindset and creating inspiring pieces is tough!
Note: I am in no way suggesting we don’t strive to achieve this, we should always try to effect change and produce content that strikes a nerve within. I’m just pointing out the obvious fact that these content strategies are … Read the rest
March 5, 2012
Tags: Brand, Communities, Content, Expand, Leverage, Reach
Posted in: SEO / Traffic / Marketing
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Brand It: Four Ways to Brand Your Business via Pinterest ā Part 3
What do Chobani Yogurt, Drake University, and Oreck Vacuums all have in common?Ā They are all rock stars at leveraging Pinterest to brand their business. Each plays to their unique demographic ā Chobani dedicates their pins to delectable treats, Drake boasts boards of beer pong best practices and study guides, and Oreck features re-pins of furry friends that their vacuums will be cleaning up after ā just to name a few.
As you have read from Lauren’sĀ and SuzanneāsĀ past Pinterest posts, this social network is quickly becoming a major contender within its realm, as evidenced by a 429% increase of unique visitorsĀ to the site from September to December 2011 via 11 million monthly visitors, making it the fastest growing website to surpass the 10 million mark.
In this final piece of our three-part puzzle, I will be discussing how to take advantage of Pinterestās potential to build your brand. Branding is all about the real estate you take up in someoneās mind and Pinterest occupies this real estate like no other social media tool. Allow me to discuss four monikers (similar to the siteās āPin Itā mantra) for successfully leveraging Pinterestās branding potential.
Number 1: Start It
The … Read the rest
February 28, 2012
Tags: Brand, Business, Four, Part, Pinterest, Ways
Posted in: SEO / Traffic / Marketing
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Help with Nomenclature for Links & Brand Mentions
Posted by randfish
Hey gang – short blog post on a topic our product and marketing teams have been noodling around with. As many of you know, we've got our Linkscape index, which is crawled, processed and served out on a monthly basis (there's a new index about every 30 days). We also have a newer datasource, Blogscape, aka Freshscape (which is currently undergoing some repairs in Labs) which crawls a few million "fresh" RSS feeds and indexes full content.
The goal of Linkscape is to present a search-engine size link graph, while the goal with Freshscape is to provide a more realtime, full-content index of links and mentions similar to what Google Alerts does. The problem is… what to call them?
We're currently hard at work on a future iteration of the SEOmoz PRO platform that will include deeper integrations of both Linkscape and Freshscape data (so you can watch and competitively compare your wide link graph metrics as well as these fresher, primarily RSS-based links and brand mentions). As such, we need a way of segmenting these that makes sense to current and future users of PRO, and we'd love your input. The following polls have some … Read the rest
February 18, 2012
Tags: &, Brand, Help, Links, Mentions, Nomenclature
Posted in: SEO / Traffic / Marketing
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