How to Get Your Boss to Care About Content Marketing

Posted by Adria Saracino

This article consists of part selling content marketing, and part how to actually create a content campaign. However, at a more Meta level, it's also about the idea of "how to be good at getting what you want." If you want your boss to care about content marketing, you need to know how to pitch it right.

Like everything in business, from sales to link building, "selling an idea" is all about persuasive speech and delivery. However, if persuasion doesn't come naturally to you, how do you formulate a pitch that will be sticky and affect change?

I'm not here to give vague, unhelpful advice like "be persuasive," "give solid delivery," or some other abstract concept that is difficult to act upon. Rather, I will do my best to give you an actionable, step-by-step formula to constructing an effective pitch and convincing your boss that content marketing is the answer to your online business woes.  

Whether you're selling content marketing to the C-Suite, your manager, a client, or even trying to convince yourself, here is everything you need to make a compelling argument and be on your way to content marketing success.

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February 7, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How To Convince Your Boss You Need SEO Services

How To Convince Your Boss You Need SEO Services is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

How many times have you heard this from your boss, “Why aren’t we on the first page of Google?” or “My daughter can’t find us on Facebook?”  Well Mr. Boss man, let’s evaluate our online Marketing strategy.  Oh ya, we don’t have one!  Randomly updating your Facebook page, unfortunately, doesn’t qualify as … Read more

How To Convince Your Boss You Need SEO Services is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.


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December 6, 2012  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Convince your Boss that CRO is a Win

Posted by Jamie

Today I’ll talk about one of my favorite topics, Conversion Rate Optimization (or CRO). I won’t be speaking about tools, case studies, or tips on what layouts or buttons colors work best; Dr. Pete, Paras Chopra and Oli Gardner have written some excellent blog posts on these topics recently. Instead, over the next several weeks, I’ll be posting a few lessons I’ve learned from doing CRO successfully (and unsuccessfully) for a variety of organizations. These are things I wish I had known when I got started.

Today’s post will focus on how to convince your organization to do CRO.

Make the Case for CRO using Simple Math

CRO may be popular on online marketing blogs, but I’m always surprised to learn that most organizations aren’t doing it. At the recent SEOmoz PRO Training Seminar in Seattle, conversion rate guru Tim Ash asked the audience how many of their companies were doing CRO. Of the 300 or so in the audience, only a few dozen individuals raised their hands. Of all the things I’ve worked on in online marketing, nothing has delivered a higher ROI than conversion rate optimization. And yet, it remains less popular than

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September 22, 2010  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



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