The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

Posted by evolvingSEO

The perception of success

The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful?

I think it depends on perception.

The optimist might see this:

590 LinkedIn Shares

(This also might be what you put in reports to your boss) :)

The Twitter and Facebook manager might see this:

70 Tweets and 21 Likes

I see this:


Zero comments

Same blog post; three different measures of success. One looks great, one is OK, and my measure says its a fail.

But which perception is right? Which one would lead to better blogging decisions?

Let’s look at it another way. Here’s a the blog homepage of a known brand. Most people probably see it like this:

They scan:

  • pictures
  • titles
  • maybe a category or two

You might judge these posts based on whether the topics sound interesting, or if they are using high-quality unique photos.

Here’s how I see the same thing;

See the pattern?


Post after post receives 
no comments.

In fact, here’s how many comments this well-known brand received across 50 posts;

TEN! That’s an average of
0.2 comments per post. This is a well-known company, but I’m not here to call anyone out; it doesn’t matter who … Read the rest

July 22, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Is Guest Blogging Really Dead?

Is Guest Blogging Really Dead? is a post by SEO expert Shawn Barrington. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

stick-a-fork-in-it

So unless you have been hiding under a rock the last few days, or have no social media accounts, you have probably seen the masses of tweets, shares, and blog posts written about the latest SEO news released by the head of Google’s Web Spam Team, Matt Cutts. He flat out said that guest blogging for SEO is dead, and it has stirred up a lot of discussion.matt_cutts_guest_bloggin_results

Why is this happening?

Now this statement has gotten a lot of SEOs and business owners freaked out, and they’re worried that Google might be planning another attack on their latest/favorite way of building links. Which, in itself, is where lays the problem in the first place. Too many people have utilized solitary “tactics” as their one and only “strategy” to acquire links and be included in the SERPs.

With that being said, is it really any surprise that Google wants to crack down on people that are using guest blogging as there one and only way of … Read the rest

February 2, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Time for Guest Blogging With a Purpose

Posted by jennita

Dear Readers, before getting to the meat of the post about how to make guest blogging work for you and not end up looking like a spammer, I’d like to tell you a little story. A story about when Matt Cutts single-handedly changed the course of my day. The story goes a little something like this…

It was a chilly, yet calm Monday afternoon in the Moz office, as I was having lunch at my desk and watching over all the Moz social channels (a task I rarely do these days, as we have a team of awesome ladies who usually does it). As I was checking my personal Twitter feed though, I saw a tweet from Matt Cutts pointing to his latest blog post, “The decay and fall of guest blogging for SEO.”

Quickly I jumped over to read the blog and… BOOM, this was the first paragraph:

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become

Read the rest

January 23, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Guest Posting and Blogging is a Slippery Slope – Whiteboard Friday

Posted by randfish

While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it’s easy for marketers to start slipping down the “Guest Posting Slope of Madness.” One of Rand’s predictions for marketing in 2014 is that Google will begin to crack down on low-quality guest posts, and in today’s Whiteboard Friday, he clears up some of the misconceptions that can lead to a downhill slide.







For reference, here’s a still of this week’s whiteboard!

Video Transcription

Sarah: Howdy Moz fans. This is Sarah Bird, and I am the new CEO and that’s why I am doing Whiteboard Friday. Today, we’re going to talk about guest blog posting because that’s SEO. Okay, so the first thing you have to do is think of something [Rand guides Sarah aside] …

Sarah to Rand: But I’m the new CEO, and that means I do the …

Rand: Howdy Moz fans, and welcome to another edition of Whiteboard Friday, which I will still be doing for, well for a very, very,

Read the rest

January 17, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

71 Chrome Extensions for Blogging & SEO

71 Chrome Extensions for Blogging & SEO

71 Chrome Extensions for Blogging & SEO is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Editor’s note: This post is an oldie, but a goodie. It was originally published March 2010 and it warranted an update. Do you have any favorite Chrome extensions for search engine optimization or blogging? Share in the comments below!

***

I’ve converted, but my first experience with Google Chrome occurred in 2009 and it was not a positive one. It was disappointing and frustrating. However, after fighting with Firefox, which crashed many times daily and demanded updates that slowed browsing and constantly interrupted me, I gave Chrome a second chance.

My biggest concern was the lack of extensions (“plugins” for Firefox users), but after about an hour on the Google Chrome Extensions site, that was no longer a problem. So, I’ve compiled a list of the best Chrome Extensions for SEO and a few other can’t-live-without extensions (in no particular order).

1. SEO for Chrome

chrome-seo

Includes page, backlink, traffic and rank stats, and more.

[

Includes … Read the rest

February 28, 2013  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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