Our Readership: Results of the 2017 Moz Blog Reader Survey

Posted by Trevor-Klein

This blog is for all of you. In a notoriously opaque and confusing industry that’s prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve.

About a month ago, we asked you all to take a reader survey, and nearly 600 of you generously gave your time. The results, summarized in this post, were immensely helpful, and were a reminder of how lucky we are to have such a thoughtful community of readers.

I’ve offered as much data as I can, and when possible, I’ve also trended responses against the same questions from our 2015 and 2013 surveys, so you can get a sense for how things have changed. There’s a lot here, so buckle up. =)


Who our readers are

To put all of this great feedback into context, it helps to know a bit about who the people in our audience actually are. Sure, we can … Read the rest

December 6, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Help Us Improve: The 2017 Moz Blog Reader Survey Is Here

Posted by Trevor-Klein

It’s been a couple of years since we last asked you all about what you enjoy most (and least) about the Moz Blog, and to say our company and our industry had changed in those couple of years would be an enormous understatement.

We saw SERPs continue to add new features and far more featured snippets, as well as shifting massively toward HTTPS results.

Here at Moz, we launched Keyword Explorer, rebuilt our Site Crawl, and made a strategic shift to refocus on our core strength of SEO. We added features to Moz Local, too, emphasizing the importance of local SEO to all businesses with a physical presence.

You get the idea.

With so much having changed, we wanted to be sure we’re still living up to the high standards we set for this blog, and that we’re still providing as valuable an experience as we can for you all. That’s where you come in today.

If you’ve got time, please consider going through the survey below, which asks about who you are, what challenges you face, and what you’d like to see more of on the Moz Blog.

We’ll publish the … Read the rest

November 1, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x – Whiteboard Friday

Posted by randfish

The perfect blog post length or publishing frequency doesn’t actually exist. “Perfect” isn’t universal — your content’s success depends on tons of personalized factors. In today’s Whiteboard Friday, Rand explains why the idea of “perfect” is baloney when it comes to your blog, and lists what you should actually be looking for in a successful publishing strategy.

the perfect blog post length and frequency

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about blog posts and, more broadly, content length and publishing frequency.

So these are things where a lot of the posts that you might read, for example, if you were to Google “ideal blog post length” or “ideal publishing frequency” will give you data and information that come from these sources of here’s the average length of content of the top 10 results in Google across a 5,000-keyword set, and you can see that somewhere between 2,350 and 2,425 words is the ideal length, so that’s what you should aim for.

I am going to call a big fat helping if baloney on that. It’s … Read the rest

August 18, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Simply the Best: 2016′s Top Content from the Moz Blog

Posted by FeliciaCrawford

Now that we’ve comfortably settled into the first two weeks of 2017, it’s time to revive an annual Moz Blog tradition: the Best of 2016 is here!

I’ve carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You’ll laugh, you’ll cry, you’ll rue the day you ever downloaded Pocket. But as we commence our journey into the insights and revelations of yesteryear, my sincere hope is that you’ll feel inspired. That you’ll learn something new, or reflect on what’s changed. That you’ll tack a new task onto your bucket list (“Become a Moz Top Commenter” is way more hip than traveling to all 7 continents, people).

Flip on some classic Tina Turner to set the mood and join me as we sift through what you decided was simply the best of 2016.

Table of Contents

  1. Top posts by 1Metric score
  2. Top posts by unique visits
  3. Top YouMoz posts by unique visits
  4. Top posts by number of thumbs up
  5. Top posts by number of comments
  6. Top community comments by thumbs up
  7. Top commenters by total thumbs
  8. Read the rest

January 14, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Generate 100+ Blog Topic Ideas in Seconds

Posted by BrianChilds

Coming up with blog titles and topics can be a struggle. Most small businesses aim to publish blogs 3-10 times a month and then use these blog articles to populate everything from newsletters to conversion funnels. When you publish content on a regular basis it’s easy to burn through your initial list of blog titles in a few months. Coming up with good titles also takes a lot of time, and when you work on a team defining what’s “good” becomes subjective.

Because regular blogging has such a positive impact on inbound traffic, the process of coming up with ideas shouldn’t be a burden. Never worry about blog topics again: I’ll show you how to generate 100+ long-tail blog title ideas that include estimates of search volume and competitiveness.

What makes a good blog title?

Before jumping into how to generate 100+ blog topics quickly, let’s discuss the importance of having good titles.

I think of blog content development as having two parts: blog articles that form the core of my SEO or inbound marketing strategy, and a backup list of blog ideas I can pull from in a pinch. Both types benefit from having … Read the rest

September 19, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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