Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

Posted by wrttnwrd

Content creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we’re excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution.

Markdown Why and How-to

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Video Transcription

Hey, Moz fans. My name’s Ian Lurie. I am the CEO and founder of Portent Inc. I am also the Chief Content Badger there. I’m here today to talk to you about Markdown and how you can use Markdown to avoid all sorts of content and HTML tragedies.

1. The tragedy of content creation

So first thing you’ve got to understand: The one great tragedy of content creation is HTML. If you’re a writer or producer or someone like that and you’re creating content, you always run into the problem of trying to get that blog post live or trying to get that page live or whatever else, and you end up with one of four possibilities.

  • You get bad

Read the rest

August 4, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday

Posted by randfish

You may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In today’s Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar content that’ll make the juice worth the squeeze.

Alternatives to expert roundup style content

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to look at some better alternatives to the expert roundup-style content that’s become extremely popular on the web. There are a few reasons why it’s popular. So let’s talk about why SEOs and content marketers do so many expert roundups, why this became a popular content format.

Why do SEOs and content marketers even use “expert roundups?”

Okay. It turns out if you’ve got a piece of content that’s like “75 Experts Share Their Favorite Constitutional Law Cases,” maybe you interviewed a bunch of constitutional laws scholars and you put together this article, there’s a bunch of nice things that you actually do get … Read the rest

March 10, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Use Search Analytics in Google Sheets for Better SEO Insights

Posted by mihai.aperghis

As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve likely been using this tool for a bunch of reasons. Whether it’s diagnosing traffic and position changes or finding opportunities for optimizations and content ideas, Google Search Console’s Search Search Analytics has been at the core of most SEOs’ toolset.

The scope of this small guide is to give you a few ideas on how to use Search Analytics together with Google Sheets to help you in your SEO work. As with the guide on how to do competitive analysis in Excel, this one is also focused around a tool that I’ve built to help me get the most of Search Analytics: Search Analytics for Sheets.

The problem with the Search Analytics UI

Sorting out and managing data in the Google Search Console Search Analytics web UI in order to get meaningful insights is often difficult to … Read the rest

October 22, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 New Upgrades Make the Web’s Best Keyword Research Tool Even Better

Posted by randfish

If you know me, you know I’m hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. others used to be to give a rundown of the things I like about the competition and why they’re great, then look down at ground, shuffle my feet in embarrassment, and say “and Moz also has a good tool for that.”

But Keyword Explorer (and the progress Moz Pro & Local have made this year) brings out a different behavior in me. I’m still a little embarrassed to admit it, but admit it I must. KW Explorer is the best keyword research tool in the market, period*.

But we are never satisfied, so today, it’s getting even better with the addition of some killer new functionality.

#1: Rank checking inside KW Explorer lists

First on the list is the ability to easily see whether a given domain (or URL) already ranks on page 1 for any of the keywords on a list. Just enter a domain or page, hit “check rankings,” and the Rank column will fill in with your data.

Why is this crucial?

Because many of us who … Read the rest

October 12, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Most SEOs Are No Better than a Coin-Flip at Predicting Which Page Will Rank Better. Can You?

Posted by willcritchlow

We want to be able to answer questions about why one page outranks another.

“What would we have to do to outrank that site?”

“Why is our competitor outranking us on this search?”

These kind of questions — from bosses, from clients, and from prospective clients — are a standard part of day-to-day life for many SEOs. I know I’ve been asked both in the last week.

It’s relatively easy to figure out ways that a page can be made more relevant and compelling for a given search, and it’s straightforward to think of ways the page or site could be more authoritative (even if it’s less straight-forward to get it done). But will those changes or that extra link cause an actual reordering of a specific ranking? That’s a very hard question to answer with a high degree of certainty.

When we asked a few hundred people to pick which of two pages would rank better for a range of keywords, the average accuracy on UK SERPs was 46%. That’s worse than you’d get if you just flipped a coin! This chart shows the performance by keyword. It’s pretty abysmal:

It’s getting harder to unpick … Read the rest

October 3, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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