The Very Best of the Moz Blog 2017: Our Top 50 Posts

Posted by FeliciaCrawford

Now, I know we technically have a few days left in 2017, but I’m ready to dive head-first into a fond, full-blown retrospective. Each year we look back on what we’ve published, compiling and sharing the pieces you liked best. Normally we divvy it up via various metrics: traffic, 1Metric score, total thumbs up, total comments, the best of YouMoz, and so on and so forth. This year, however, we’re doing things just a little differently.

A lot has changed in the past year…

The way we run the blog has changed in a few significant ways from the days of yesteryear. YouMoz, our user-generated content blog, was retired in the autumn of 2016 (though we hope to resurrect it in another form someday). We reduced our publishing frequency a bit, and refocused our content on core SEO topics after spending 2015 and 2016 branching out into other marketing subjects (like social media and content marketing). We also made some big changes with regards to commenting: we closed comments on posts older than 30 days (they became veritable spam factories), and implemented stricter moderation filters to better catch spammy comments fishing for either a … Read the rest

December 28, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

Posted by randfish

If you’ve ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today’s episode, Rand defines what rel=canonical means and its intended purpose, when it’s recommended you use it, how to use it, and sticky situations to avoid.

SEO best practices for canonical URLs

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to chat about some SEO best practices for canonicalization and use of the rel=canonical tag.

Before we do that, I think it pays to talk about what a canonical URL is, because a canonical URL doesn’t just refer to a page upon which we are targeting or using the rel=canonical tag. Canonicalization has been around, in fact, much longer than the rel=canonical tag itself, which came out in 2009, and there are a bunch of different things that a canonical URL means.

What is a “canonical” URL?

So first off, what we’re trying to say is this URL is the one that we want Google and the other search engines to index and to rank. These other URLs … Read the rest

July 14, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Simply the Best: 2016′s Top Content from the Moz Blog

Posted by FeliciaCrawford

Now that we’ve comfortably settled into the first two weeks of 2017, it’s time to revive an annual Moz Blog tradition: the Best of 2016 is here!

I’ve carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You’ll laugh, you’ll cry, you’ll rue the day you ever downloaded Pocket. But as we commence our journey into the insights and revelations of yesteryear, my sincere hope is that you’ll feel inspired. That you’ll learn something new, or reflect on what’s changed. That you’ll tack a new task onto your bucket list (“Become a Moz Top Commenter” is way more hip than traveling to all 7 continents, people).

Flip on some classic Tina Turner to set the mood and join me as we sift through what you decided was simply the best of 2016.

Table of Contents

  1. Top posts by 1Metric score
  2. Top posts by unique visits
  3. Top YouMoz posts by unique visits
  4. Top posts by number of thumbs up
  5. Top posts by number of comments
  6. Top community comments by thumbs up
  7. Top commenters by total thumbs
  8. Read the rest

January 14, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Craft the Best Damn E-commerce Page on the Web – Whiteboard Friday

Posted by randfish

From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today’s Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I’m the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page on the web. I’m actually going to be using the example of one of my very favorite ecommerce pages. That is the Bellroy Slim Wallet page. Now, Bellroy, actually, all of their pages, Bellroy makes wallets and they market them online primarily. They make some fantastic products. I’ve been an owner of one for a long time, and it was this very page that convinced me to buy it. So what better example to use?

So what I want to do today is walk us through the elements of a fantastic ecommerce … Read the rest

October 28, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 New Upgrades Make the Web’s Best Keyword Research Tool Even Better

Posted by randfish

If you know me, you know I’m hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. others used to be to give a rundown of the things I like about the competition and why they’re great, then look down at ground, shuffle my feet in embarrassment, and say “and Moz also has a good tool for that.”

But Keyword Explorer (and the progress Moz Pro & Local have made this year) brings out a different behavior in me. I’m still a little embarrassed to admit it, but admit it I must. KW Explorer is the best keyword research tool in the market, period*.

But we are never satisfied, so today, it’s getting even better with the addition of some killer new functionality.

#1: Rank checking inside KW Explorer lists

First on the list is the ability to easily see whether a given domain (or URL) already ranks on page 1 for any of the keywords on a list. Just enter a domain or page, hit “check rankings,” and the Rank column will fill in with your data.

Why is this crucial?

Because many of us who … Read the rest

October 12, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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