Posted by Cyrus-Shepard
Posted by Ashley Tate
Now that 2012 has come to a close, it's time to take a look back at the posts and community members that made the biggest impacts on the Moz blog throughout the year!
This year offered unlimited awesomeness to highlight, but we had to pick and choose. The list includes top posts based on unique pageviews, thumbs up, total number of comments, and linking root domains. We also highlight the community members who left top comments (by thumbs up) and those who left the highest amount of comments throughout the year.
If there are any posts you didn't get a chance to read (or any epic posts you can't wait to re-read), my advice is to grab your favorite mug, fill it with a tasty treat, and curl up in your favorite cozy place to catch up on the best of the Moz blog in 2012. I'm excited to hear your thoughts on your favorite posts, why you think they did so well, and what you'd like to see more of in 2013!
A quick-reference list of the Top Posts of 2012:
And one … Read the rest
The Best Way To Develop an Optimized Mobile Website is a post by SEO expert Preston Van Dyke. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
The mobile search market is fast rising. Google searches that come from mobile devices now make up 15% of total Google search volume. This rate of growth is expected to continue, and Google continues to maintain the lion share (95%) of all mobile queries.
These two factors alone are incentive enough make an optimized mobile website aÂ priority for your business.
A mobile website design can be delivered a number of different ways. The most common and accepted approaches are through responsive (or flexible) design, device specific HTML, or the use of a subfolder or subdomainâ€”essentially a separate website altogether.
Let’s find out which is best…
1. Responsive Design for a Mobile Website
Responsive design is a succinct format for delivering mobile ready content in one website.
This is done through the creation of varying style sheets that are called based on the device and screen size used by the visitor browsing the website. Each style sheet uses the same HTML … Read the rest
Posted by stuntdubl
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Exact match domains have always been the source of a lot of contention among SEOs. For quite some time, EMD’s have offered a competitive advantage for SEO’s who understood how to use them. In the early days of search when relevance algorithms were rather weak, many folks used “double dashed” domains because they were cheap to buy, and easy to rank. to rank for a 3 word phrase. Sold. However, when you see best-online-seo-company.biz in your search result, you start to question the weighting of relevance factors. This is, in large part, how EMD’s got a bad rep to start with.
Despite the debate and obvious abuse, EMD’s represent what SEO’s do best – Seize Every Opportunity!
I’ve always been a pretty big fan of EMD’s, and I agree with Elliot Silver that EMD domains can be brands. High value keyword domains have been a commodity since the internet became a commercial … Read the rest
Posted by Lindsay
There are three main roles in the search marketing industry: you can work in-house, at an agency, or as an independent consultant. What role are you in today, and is it the right one? How can you be sure you're following the right path to achieve search marketing nirvana?
Like me, there are many search marketers who have worked in all three sectors. I tracked a few of them down for interviews on the topic and have included the most inspiring bits in this post.
Before we dive in, let's take a look at what Internet Marketing roles the respondents to the 2012 SEOmoz Industry Survey are in today. The 5000+ respondents shake out like this:
Take a peek at the unsimplified details here.
In-house roles represent 46% of respondents, agency roles have 22%, business owners represent 19%, and independents took the remaining 13%. You'll notice that I didn't specifically cover the business owners category in this post. That is because a business owner can, and likely does, overlap quite a bit with the other three role types. Agencies are often led/owned by a powerhouse search marketer, so that would land them in two categories, … Read the rest