Posted by randfish
When we take a data- and profit-driven approach to marketing, we can get so caught up in maximizing returns that we forget we’re dealing with people, treating our customers as simple transactions. If we’re looking for loyalty, we need to change that approach.
In today’s Whiteboard Friday, Rand details the virtues of marketing for long-term success and moving away from that transactional model.
For reference, here’s a still of this week’s whiteboard!
Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I wanted to talk about something I see from a lot of marketers where we just kill ourselves, people. We’re dying. We’re really sucking at our jobs, and the reason seems to be very consistent. It seems like this is almost the best way, the most popular way to suck at marketing. I’ll show you what I’m talking about.
So here’s our marketer, and he or she has good intentions in mind, but he goes out and looks at every opportunity with the same lens on. So goes out and looks at partnerships and sees only
SEO.com Online Content Collective â€“ The Best 13 of 2013 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
Itâ€™s that time of the year again where every blogger, marketer, and interested bystander start making lists that either look back and review some of the great things that happened over the year or look forward and predict (with hit-or-miss accuracy) what we can expect in the next 12 months.
Who are we to buck the trend?
Now, there are a lot of ways an online marketing company could validly rate its best blogs of the years. Page views. Tweets. Comments. Opportunities for self promotion. (I tried but couldnâ€™t justify including some of my own on this list.) In this case, though, Iâ€™ve collected our 13 Best Blogs of 2013 based on a combination of all those factors (minus the opportunity for self promotion).
So, I present for your consideration:
Can Instagram be more than an extensive stream of selfies and out-of-focus action shots? According to the current trends, thereâ€™s a lot of opportunity here … Read the rest
Posted by Trevor-Klein
After asking Roger to work overtime to crunch these numbers, we’ve whittled the posts down to the cream of the crop, and have organized them in several different ways:
- The top Moz Blog posts by unique pageviews
- The top YouMoz Blog posts by unique pageviews
- The top Moz Blog posts by number of thumbs up
- The top Moz Blog posts by number of comments
- The top Moz Blog posts by number of linking root domains
- The top comments from our community by number of thumbs up
- The most active community members by number of comments posted
This year’s data was more difficult to collect, as we migrated to our new domain in May. My eternal gratitude goes to Cyrus Shepard for helping make sure the right numbers were pulled.
Top posts by unique pageviews
One of the quintessential metrics for a piece of content is its number of unique pageviews. Reflecting our audience’s thirst for advanced SEO, content marketing, and … Read the rest
Posted by Cyrus-Shepard
Posted by Ashley Tate
Now that 2012 has come to a close, it's time to take a look back at the posts and community members that made the biggest impacts on the Moz blog throughout the year!
This year offered unlimited awesomeness to highlight, but we had to pick and choose. The list includes top posts based on unique pageviews, thumbs up, total number of comments, and linking root domains. We also highlight the community members who left top comments (by thumbs up) and those who left the highest amount of comments throughout the year.
If there are any posts you didn't get a chance to read (or any epic posts you can't wait to re-read), my advice is to grab your favorite mug, fill it with a tasty treat, and curl up in your favorite cozy place to catch up on the best of the Moz blog in 2012. I'm excited to hear your thoughts on your favorite posts, why you think they did so well, and what you'd like to see more of in 2013!
A quick-reference list of the Top Posts of 2012:
And one … Read the rest