Posted by Roxana_Nelson
[Estimated read time: 4 minutes]
This is going to be an exciting year for MozBar. Iâ€™m happy to announce that weâ€™ve got something new that will help you save a ton of time tuning your on-page SEO.
(New to MozBar? Learn more about our free SEO toolbar extension available in the Chrome store.)
We’ve added Page Optimization to MozBar Premium!
If you want to dive right in, download MozBar for Chrome. To access the Page Optimization feature, you’ll need to be logged in to your Moz Pro account. If you donâ€™t have a Moz Pro account, you can take a free 30-Day trial to check out all the new goodies.
Currently in Moz Pro, you can run a Page Optimization report for any of your tracked keywords and campaigns to get detailed information on how to optimize your page for a keyword, and where you’re getting things right.
Weâ€™ve taken this functionality and put it in the MozBar â€” except now you can check on-page optimization for ANY keyword on ANY page, not just ones you’re tracking. Itâ€™s like having Moz Pro on-the-go. As always, the keywords and pages you research via MozBar are limitless â€” … Read the rest
Posted by Alex-T
[Estimated read time: 12 minutes]
Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what theyâ€™re likely to buy.
From a common sense point of view, itâ€™s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn’t work within digital marketing niches. The commercial potential of a certain digital marketing service is not in direct proportion to the search volume it receives. In other words:
In the digital marketing industry, popularity doesnâ€™t influence salability.
In the four digital marketing niches analyzed, I discovered:
- SEO is still the most desirable service and it has the highest chance of leading to conversion.
- Users want to know more about social media and content marketing, but theyâ€™re not ready to pay for it.
- Users who are searching for PPC are the most likely to be converted.
After digging further into this article, youâ€™ll discover which digital marketing services are the best to sell and why. Armed with this data, you’ll inform your strategy and have a leg … Read the rest
Posted by Cyrus-Shepard
Howdy Moz Fans,
After more than 5 years â€” including an 18-month hiatus as a Moz associate â€” tomorrow marks my last day working as a Mozzer.
Make no mistake â€” I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about emotional intelligence and how to treat others than I thought possible of myself. Moz has introduced me to amazing coworkers and industry folk around the world. Iâ€™m truly grateful for this experience.
Since my first YouMoz post was accepted for publication by Jen Lopez before I even worked here, Iâ€™ve done my best to share SEO tips and tactics to help people advance their marketing and improve online visibility. These posts are truly the thing Iâ€™m most proud of.
Time for one last SEO tip, so I hope itâ€™s a good one…
SEO white lies
The beauty of SEO is that, instead of pushing a marketing message onto folks who donâ€™t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right … Read the rest
Lee Odden Keynote: Be the Best Answer â€“ SLC|SEM Digital Marketing Conference 2015 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to â€śbeing the best answerâ€ť for your customers, wherever theyâ€™re asking questions.
He said itâ€™s important to know why they search in the first place, and how you can use that knowledge to make a difference.
Why â€śIntegrated Marketingâ€ť?
The amount of data available today can make the customer journey overly complex, and right now, Odden said, thereâ€™s a big lie about the journey. We think thereâ€™s a linear path from awareness to purchase, but it isnâ€™t like that at all. Or at least not all the time.
So if youâ€™re optimizing for straight-line journey, youâ€™re only targeting 20 or 25% of your potential audience.
He also spoke about how things are changing, and how important digital marketing is becoming. CMOs predict that digital will account … Read the rest
Posted by randfish
It’s been a long time since we covered one of the most fundamental building blocks of SEOâ€”the structure of domain names and URLsâ€”and I think it’s high time to revisit. But, an important caveat before we begin: the optimal structures and practices I’ll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an “it would be great if we could,” not an “if we don’t do things this way, the search engines will never rank us well.” Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be.
#1: Whenever possible, use a single domain & subdomain
It’s hard to argue this given the preponderance of evidence and examples of folks moving their content from a subdomain to subfolder and seeing improved results (or, worse, moving content to a subdomain and losing traffic). Whatever heuristics the engines use to judge whether content should inherit the ranking ability of its parent domain seem to have trouble consistently passing to subdomains.
That’s … Read the rest