Posted by Isla_McKetta
Oh no, another year-end roundup! But before you click away, let me sell you a little on why this is the roundup you actually want to read.
You see, to compile the
Moz Top 10 over the last year, we probably read 50 or more articles EACH WEEK, that’s around 100 articles for every issue. We then spent innumerable hours curating and culling until we could share with you the very best of those articles in the bi-weekly Top 10.
So this is not just another listicle. This article is in fact the distillation of the very best content from all over the interwebs for the past year that has anything to do with digital marketing. Basically,
we read 2,600 (or so) articles so you don’t have to.
What does “best” mean?
There’s no formula for what makes an article Top-10 worthy. We look for the best content of each two week period and then try and winnow and fit it until each newsletter contains just the right balance of digital marketing tips, tricks, analysis, and inspiration.
We work to reach beyond SEO and find articles that will help people who specialize in content, social, design, … Read the rest
Posted by Trevor-Klein
At the end of every year, we compile a list of the very best posts and most popular and prolific people that have been published on the Moz Blog and YouMoz. It’s a really fun way to look back on what happened this year, and an insight-packed view of what really resonates with our readers.
Here’s what we’ve got in store:
- Top Moz Blog posts by 1Metric score
- Top Moz Blog posts by unique visits
- Top YouMoz Blog posts by unique visits
- Top Moz Blog posts by number of thumbs up
- Top Moz Blog posts by number of comments
- Top Moz Blog posts by number of linking root domains
- Top comments from our community by number of thumbs up
- Top commenters from our community by total number of thumbs up
A huge thanks goes to Dr. Pete Meyers and Cyrus Shepard; their help cut the amount of time creating this piece consumed in half.
We hope you enjoy the look back at the past year, and wish you a very happy start to 2015!
Earlier this year, we created a new metric to evaluate the success of our blog posts, calling it … Read the rest
Posted by Amanda_Gallucci
The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations.
By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to leverage and utilize these formats for their own content.
The local snapshot
Whether taking the form of a list, interactive map, or article, content that focused in on a certain segment of the population, or compares and contrasts diverse segments, made up some of the most widely shared and discussed content.
The New York Times created a map that represented America’s palate by showing the most searched for Thanksgiving recipe in every state: Thanksgiving Recipes Googled in Every State.
Why it works
The more closely content is personally tied to the reader, the more they are invested in it, so content that is focused on a particular area or demographic has a high appeal to the people in that group. People feel one of two ways about this … Read the rest
Posted by EricaMcGillivray
The countdown to
MozConâ€”July 14-16 in Seattleâ€”is on! We’ve finalized the agenda and our speaker selection, put in our swag orders, and choreographed happy dances for Roger. We’re also counting down as ticket sales speed up and are getting closer to selling out. That means:
For the best MozCon deal, make sure you
take a 30-day free trial and register as a Moz Subscriber. If our software’s not for you, cancel at anytime, and we’ll still look forward to seeing you at MozCon.
To get you a little more excited, we’re sharing these seven future-forward videos from talks from our past two MozCons. This is the first time that these videos have been available for free! That’s right, all-new content just for you because we love you.
If each of these videos doesn’t make you a little more happy to be part of this industry, thrilled to dive into your work, and overly-eager to attend MozCon yourself, then I suggest some
cat video therapy.
1. Building a Winning Video Marketing Strategy with Phil Nottingham
Want more Phil? He’ll be back on stage with “YouTube: The Most Important Search Engine You Haven’t Optimized … Read the rest
Posted by Cyrus-Shepard
Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to break the rules and throw those best practices out the window.
For reference, here’s a still of this week’s whiteboard!
Howdy Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Today we’re going to be talking about one of my favorite subjects – breaking the SEO rules, and when not to follow best practices.
Now, best practices are something we talk a lot about here at Moz, and people are very adamant about following them oftentimes. So before we get started, I want to talk about what exactly we mean when we say “best practices.”
For example, a best practice would be that your meta description length is only so long, or that your title tag length is 512 pixels or something like that. So when we talk about best practices, we’re talking about a set of rules that are consistently showing superior results. It doesn’t mean they’re the only way you can do things, but in general, over time, they