The Best of MozCons Past: 7 Future-Facing Videos

Posted by EricaMcGillivray

The countdown to
MozCon—July 14-16 in Seattle—is on! We’ve finalized the agenda and our speaker selection, put in our swag orders, and choreographed happy dances for Roger. We’re also counting down as ticket sales speed up and are getting closer to selling out. That means:

Sign up for MozCon Today!

For the best MozCon deal, make sure you 
take a 30-day free trial and register as a Moz Subscriber. If our software’s not for you, cancel at anytime, and we’ll still look forward to seeing you at MozCon.

To get you a little more excited, we’re sharing these seven future-forward videos from talks from our past two MozCons. This is the first time that these videos have been available for free! That’s right, all-new content just for you because we love you. 

If each of these videos doesn’t make you a little more happy to be part of this industry, thrilled to dive into your work, and overly-eager to attend MozCon yourself, then I suggest some
cat video therapy. ;)

1. Building a Winning Video Marketing Strategy with Phil Nottingham

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Want more Phil? He’ll be back on stage with “YouTube: The Most Important Search Engine You Haven’t Optimized … Read the rest

June 5, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard Friday

Posted by Cyrus-Shepard

Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to break the rules and throw those best practices out the window.

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Today we’re going to be talking about one of my favorite subjects – breaking the SEO rules, and when not to follow best practices.

Now, best practices are something we talk a lot about here at Moz, and people are very adamant about following them oftentimes. So before we get started, I want to talk about what exactly we mean when we say “best practices.”

For example, a best practice would be that your meta description length is only so long, or that your title tag length is 512 pixels or something like that. So when we talk about best practices, we’re talking about a set of rules that are consistently showing superior results. It doesn’t mean they’re the only way you can do things, but in general, over time, they

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May 30, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

When Building Communities Isn’t the Best Way to Build Links

Posted by John-Henry

I entered SEO as a link builder. In 2010, my job was easy and my toolset mainly consisted of article marketing software, directory submissions, comment posting and link networks. Fast forward four years >> I now solely create visually engaging content in an effort to scale link building. I didn’t make this career shift because “link building is no longer effective;” quite the opposite: I changed focus from manual to scalable link building because I now work in more competitive industries and my clients generally need 100+ links per asset to move the needle—content helps me meet that demand to acquire large amounts of new linking root domains at once.

Over the past two years I’ve become obsessed with content (and Reddit, unfortunately). I’ve started to keep the companies that are producing the best and most successful digital content on my radar. Two companies that have recently started to stick out are Movoto and … Read the rest

March 19, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Best Way to Suck at Marketing – Whiteboard Friday

Posted by randfish

When we take a data- and profit-driven approach to marketing, we can get so caught up in maximizing returns that we forget we’re dealing with people, treating our customers as simple transactions. If we’re looking for loyalty, we need to change that approach.

In today’s Whiteboard Friday, Rand details the virtues of marketing for long-term success and moving away from that transactional model.







For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I wanted to talk about something I see from a lot of marketers where we just kill ourselves, people. We’re dying. We’re really sucking at our jobs, and the reason seems to be very consistent. It seems like this is almost the best way, the most popular way to suck at marketing. I’ll show you what I’m talking about.

So here’s our marketer, and he or she has good intentions in mind, but he goes out and looks at every opportunity with the same lens on. So goes out and looks at partnerships and sees only

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February 14, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO.com Online Content Collective – The Best 13 of 2013

SEO.com Online Content Collective – The Best 13 of 2013 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Online-Content-Collective

It’s that time of the year again where every blogger, marketer, and interested bystander start making lists that either look back and review some of the great things that happened over the year or look forward and predict (with hit-or-miss accuracy) what we can expect in the next 12 months.

Who are we to buck the trend?

Now, there are a lot of ways an online marketing company could validly rate its best blogs of the years. Page views. Tweets. Comments. Opportunities for self promotion. (I tried but couldn’t justify including some of my own on this list.) In this case, though, I’ve collected our 13 Best Blogs of 2013 based on a combination of all those factors (minus the opportunity for self promotion).

So, I present for your consideration:

1.  Is Instagram a Valid Marketing Tool?

Can Instagram be more than an extensive stream of selfies and out-of-focus action shots? According to the current trends, there’s a lot of opportunity here … Read the rest

January 6, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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