Posted by Alex-T
[Estimated read time: 12 minutes]
Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what theyâ€™re likely to buy.
From a common sense point of view, itâ€™s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn’t work within digital marketing niches. The commercial potential of a certain digital marketing service is not in direct proportion to the search volume it receives. In other words:
In the digital marketing industry, popularity doesnâ€™t influence salability.
In the four digital marketing niches analyzed, I discovered:
- SEO is still the most desirable service and it has the highest chance of leading to conversion.
- Users want to know more about social media and content marketing, but theyâ€™re not ready to pay for it.
- Users who are searching for PPC are the most likely to be converted.
After digging further into this article, youâ€™ll discover which digital marketing services are the best to sell and why. Armed with this data, you’ll inform your strategy and have a leg … Read the rest
Posted by Cyrus-Shepard
Howdy Moz Fans,
After more than 5 years â€” including an 18-month hiatus as a Moz associate â€” tomorrow marks my last day working as a Mozzer.
Make no mistake â€” I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about emotional intelligence and how to treat others than I thought possible of myself. Moz has introduced me to amazing coworkers and industry folk around the world. Iâ€™m truly grateful for this experience.
Since my first YouMoz post was accepted for publication by Jen Lopez before I even worked here, Iâ€™ve done my best to share SEO tips and tactics to help people advance their marketing and improve online visibility. These posts are truly the thing Iâ€™m most proud of.
Time for one last SEO tip, so I hope itâ€™s a good one…
SEO white lies
The beauty of SEO is that, instead of pushing a marketing message onto folks who donâ€™t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right … Read the rest
Lee Odden Keynote: Be the Best Answer â€“ SLC|SEM Digital Marketing Conference 2015 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to â€śbeing the best answerâ€ť for your customers, wherever theyâ€™re asking questions.
He said itâ€™s important to know why they search in the first place, and how you can use that knowledge to make a difference.
Why â€śIntegrated Marketingâ€ť?
The amount of data available today can make the customer journey overly complex, and right now, Odden said, thereâ€™s a big lie about the journey. We think thereâ€™s a linear path from awareness to purchase, but it isnâ€™t like that at all. Or at least not all the time.
So if youâ€™re optimizing for straight-line journey, youâ€™re only targeting 20 or 25% of your potential audience.
He also spoke about how things are changing, and how important digital marketing is becoming. CMOs predict that digital will account … Read the rest
Posted by randfish
It’s been a long time since we covered one of the most fundamental building blocks of SEOâ€”the structure of domain names and URLsâ€”and I think it’s high time to revisit. But, an important caveat before we begin: the optimal structures and practices I’ll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an “it would be great if we could,” not an “if we don’t do things this way, the search engines will never rank us well.” Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be.
#1: Whenever possible, use a single domain & subdomain
It’s hard to argue this given the preponderance of evidence and examples of folks moving their content from a subdomain to subfolder and seeing improved results (or, worse, moving content to a subdomain and losing traffic). Whatever heuristics the engines use to judge whether content should inherit the ranking ability of its parent domain seem to have trouble consistently passing to subdomains.
That’s … Read the rest
Posted by Isla_McKetta
Oh no, another year-end roundup! But before you click away, let me sell you a little on why this is the roundup you actually want to read.
You see, to compile the
Moz Top 10 over the last year, we probably read 50 or more articles EACH WEEK, that’s around 100 articles for every issue. We then spent innumerable hours curating and culling until we could share with you the very best of those articles in the bi-weekly Top 10.
So this is not just another listicle. This article is in fact the distillation of the very best content from all over the interwebs for the past year that has anything to do with digital marketing. Basically,
we read 2,600 (or so) articles so you don’t have to.
What does “best” mean?
There’s no formula for what makes an article Top-10 worthy. We look for the best content of each two week period and then try and winnow and fit it until each newsletter contains just the right balance of digital marketing tips, tricks, analysis, and inspiration.
We work to reach beyond SEO and find articles that will help people who specialize in content, social, design, … Read the rest