Posted by Amanda_Gallucci
The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations.
By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to leverage and utilize these formats for their own content.
The local snapshot
Whether taking the form of a list, interactive map, or article, content that focused in on a certain segment of the population, or compares and contrasts diverse segments, made up some of the most widely shared and discussed content.
The New York Times created a map that represented America’s palate by showing the most searched for Thanksgiving recipe in every state: Thanksgiving Recipes Googled in Every State.
Why it works
The more closely content is personally tied to the reader, the more they are invested in it, so content that is focused on a particular area or demographic has a high appeal to the people in that group. People feel one of two ways about this … Read the rest
Posted by EricaMcGillivray
The countdown to
MozConâ€”July 14-16 in Seattleâ€”is on! We’ve finalized the agenda and our speaker selection, put in our swag orders, and choreographed happy dances for Roger. We’re also counting down as ticket sales speed up and are getting closer to selling out. That means:
For the best MozCon deal, make sure you
take a 30-day free trial and register as a Moz Subscriber. If our software’s not for you, cancel at anytime, and we’ll still look forward to seeing you at MozCon.
To get you a little more excited, we’re sharing these seven future-forward videos from talks from our past two MozCons. This is the first time that these videos have been available for free! That’s right, all-new content just for you because we love you.
If each of these videos doesn’t make you a little more happy to be part of this industry, thrilled to dive into your work, and overly-eager to attend MozCon yourself, then I suggest some
cat video therapy.
1. Building a Winning Video Marketing Strategy with Phil Nottingham
Want more Phil? He’ll be back on stage with “YouTube: The Most Important Search Engine You Haven’t Optimized … Read the rest
Posted by Cyrus-Shepard
Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to break the rules and throw those best practices out the window.
For reference, here’s a still of this week’s whiteboard!
Howdy Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Today we’re going to be talking about one of my favorite subjects – breaking the SEO rules, and when not to follow best practices.
Now, best practices are something we talk a lot about here at Moz, and people are very adamant about following them oftentimes. So before we get started, I want to talk about what exactly we mean when we say “best practices.”
For example, a best practice would be that your meta description length is only so long, or that your title tag length is 512 pixels or something like that. So when we talk about best practices, we’re talking about a set of rules that are consistently showing superior results. It doesn’t mean they’re the only way you can do things, but in general, over time, they
Posted by John-Henry
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
I entered SEO as a link builder. In 2010, my job was easy and my toolset mainly consisted of article marketing software, directory submissions, comment posting and link networks. Fast forward four years >> I now solely create visually engaging content in an effort to scale link building. I didn’t make this career shift because “link building is no longer effective;” quite the opposite: I changed focus from manual to scalable link building because I now work in more competitive industries and my clients generally need 100+ links per asset to move the needleÃ¢Â€Â”content helps me meet that demand to acquire large amounts of new linking root domains at once.
Over the past two years I’ve become obsessed with content (and Reddit, unfortunately). I’ve started to keep the companies that are producing the best and most successful digital content on my radar. Two companies that have recently started to stick out are Movoto and … Read the rest
Posted by randfish
When we take a data- and profit-driven approach to marketing, we can get so caught up in maximizing returns that we forget we’re dealing with people, treating our customers as simple transactions. If we’re looking for loyalty, we need to change that approach.
In today’s Whiteboard Friday, Rand details the virtues of marketing for long-term success and moving away from that transactional model.
For reference, here’s a still of this week’s whiteboard!
Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I wanted to talk about something I see from a lot of marketers where we just kill ourselves, people. We’re dying. We’re really sucking at our jobs, and the reason seems to be very consistent. It seems like this is almost the best way, the most popular way to suck at marketing. I’ll show you what I’m talking about.
So here’s our marketer, and he or she has good intentions in mind, but he goes out and looks at every opportunity with the same lens on. So goes out and looks at partnerships and sees only