Posted by randfish
From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today’s Whiteboard Friday.
Howdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I’m the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page on the web. I’m actually going to be using the example of one of my very favorite ecommerce pages. That is the Bellroy Slim Wallet page. Now, Bellroy, actually, all of their pages, Bellroy makes wallets and they market them online primarily. They make some fantastic products. I’ve been an owner of one for a long time, and it was this very page that convinced me to buy it. So what better example to use?
So what I want to do today is walk us through the elements of a fantastic ecommerce … Read the rest
Posted by randfish
If you know me, you know I’m hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. others used to be to give a rundown of the things I like about the competition and why they’re great, then look down at ground, shuffle my feet in embarrassment, and say “and Moz also has a good tool for that.”
But Keyword Explorer (and the progress Moz Pro & Local have made this year) brings out a different behavior in me. I’m still a little embarrassed to admit it, but admit it I must. KW Explorer is the best keyword research tool in the market, period*.
But we are never satisfied, so today, it’s getting even better with the addition of some killer new functionality.
#1: Rank checking inside KW Explorer lists
First on the list is the ability to easily see whether a given domain (or URL) already ranks on page 1 for any of the keywords on a list. Just enter a domain or page, hit “check rankings,” and the Rank column will fill in with your data.
Why is this crucial?
Because many of us who … Read the rest
Posted by Roxana_Nelson
[Estimated read time: 4 minutes]
This is going to be an exciting year for MozBar. Iâ€™m happy to announce that weâ€™ve got something new that will help you save a ton of time tuning your on-page SEO.
(New to MozBar? Learn more about our free SEO toolbar extension available in the Chrome store.)
We’ve added Page Optimization to MozBar Premium!
If you want to dive right in, download MozBar for Chrome. To access the Page Optimization feature, you’ll need to be logged in to your Moz Pro account. If you donâ€™t have a Moz Pro account, you can take a free 30-Day trial to check out all the new goodies.
Currently in Moz Pro, you can run a Page Optimization report for any of your tracked keywords and campaigns to get detailed information on how to optimize your page for a keyword, and where you’re getting things right.
Weâ€™ve taken this functionality and put it in the MozBar â€” except now you can check on-page optimization for ANY keyword on ANY page, not just ones you’re tracking. Itâ€™s like having Moz Pro on-the-go. As always, the keywords and pages you research via MozBar are limitless â€” … Read the rest
Posted by Alex-T
[Estimated read time: 12 minutes]
Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what theyâ€™re likely to buy.
From a common sense point of view, itâ€™s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn’t work within digital marketing niches. The commercial potential of a certain digital marketing service is not in direct proportion to the search volume it receives. In other words:
In the digital marketing industry, popularity doesnâ€™t influence salability.
In the four digital marketing niches analyzed, I discovered:
- SEO is still the most desirable service and it has the highest chance of leading to conversion.
- Users want to know more about social media and content marketing, but theyâ€™re not ready to pay for it.
- Users who are searching for PPC are the most likely to be converted.
After digging further into this article, youâ€™ll discover which digital marketing services are the best to sell and why. Armed with this data, you’ll inform your strategy and have a leg … Read the rest
Posted by Cyrus-Shepard
Howdy Moz Fans,
After more than 5 years â€” including an 18-month hiatus as a Moz associate â€” tomorrow marks my last day working as a Mozzer.
Make no mistake â€” I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about emotional intelligence and how to treat others than I thought possible of myself. Moz has introduced me to amazing coworkers and industry folk around the world. Iâ€™m truly grateful for this experience.
Since my first YouMoz post was accepted for publication by Jen Lopez before I even worked here, Iâ€™ve done my best to share SEO tips and tactics to help people advance their marketing and improve online visibility. These posts are truly the thing Iâ€™m most proud of.
Time for one last SEO tip, so I hope itâ€™s a good one…
SEO white lies
The beauty of SEO is that, instead of pushing a marketing message onto folks who donâ€™t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right … Read the rest