When Building Communities Isn’t the Best Way to Build Links

Posted by John-Henry

I entered SEO as a link builder. In 2010, my job was easy and my toolset mainly consisted of article marketing software, directory submissions, comment posting and link networks. Fast forward four years >> I now solely create visually engaging content in an effort to scale link building. I didn’t make this career shift because “link building is no longer effective;” quite the opposite: I changed focus from manual to scalable link building because I now work in more competitive industries and my clients generally need 100+ links per asset to move the needle—content helps me meet that demand to acquire large amounts of new linking root domains at once.

Over the past two years I’ve become obsessed with content (and Reddit, unfortunately). I’ve started to keep the companies that are producing the best and most successful digital content on my radar. Two companies that have recently started to stick out are Movoto and … Read the rest

March 19, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Best Way to Suck at Marketing – Whiteboard Friday

Posted by randfish

When we take a data- and profit-driven approach to marketing, we can get so caught up in maximizing returns that we forget we’re dealing with people, treating our customers as simple transactions. If we’re looking for loyalty, we need to change that approach.

In today’s Whiteboard Friday, Rand details the virtues of marketing for long-term success and moving away from that transactional model.







For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I wanted to talk about something I see from a lot of marketers where we just kill ourselves, people. We’re dying. We’re really sucking at our jobs, and the reason seems to be very consistent. It seems like this is almost the best way, the most popular way to suck at marketing. I’ll show you what I’m talking about.

So here’s our marketer, and he or she has good intentions in mind, but he goes out and looks at every opportunity with the same lens on. So goes out and looks at partnerships and sees only

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February 14, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO.com Online Content Collective – The Best 13 of 2013

SEO.com Online Content Collective – The Best 13 of 2013 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Online-Content-Collective

It’s that time of the year again where every blogger, marketer, and interested bystander start making lists that either look back and review some of the great things that happened over the year or look forward and predict (with hit-or-miss accuracy) what we can expect in the next 12 months.

Who are we to buck the trend?

Now, there are a lot of ways an online marketing company could validly rate its best blogs of the years. Page views. Tweets. Comments. Opportunities for self promotion. (I tried but couldn’t justify including some of my own on this list.) In this case, though, I’ve collected our 13 Best Blogs of 2013 based on a combination of all those factors (minus the opportunity for self promotion).

So, I present for your consideration:

1.  Is Instagram a Valid Marketing Tool?

Can Instagram be more than an extensive stream of selfies and out-of-focus action shots? According to the current trends, there’s a lot of opportunity here … Read the rest

January 6, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Best of 2013: The Top Posts and People on the Moz Blog

Posted by Trevor-Klein

Continuing what has become an annual tradition at Moz, on the last day of 2013 we’re excited to bring you a roundup of the very best of this year’s posts on the Moz Blog and YouMoz.

After asking Roger to work overtime to crunch these numbers, we’ve whittled the posts down to the cream of the crop, and have organized them in several different ways:

  1. The top Moz Blog posts by unique pageviews
  2. The top YouMoz Blog posts by unique pageviews
  3. The top Moz Blog posts by number of thumbs up
  4. The top Moz Blog posts by number of comments
  5. The top Moz Blog posts by number of linking root domains
  6. The top comments from our community by number of thumbs up
  7. The most active community members by number of comments posted

This year’s data was more difficult to collect, as we migrated to our new domain in May. My eternal gratitude goes to Cyrus Shepard for helping make sure the right numbers were pulled.

Top posts by unique pageviews

One of the quintessential metrics for a piece of content is its number of unique pageviews. Reflecting our audience’s thirst for advanced SEO, content marketing, and … Read the rest

December 31, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The 100 Best Free SEO Tools & Resources for Every Challenge – Interactive

Posted by Cyrus-Shepard

July 31, 2013  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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