Lee Odden Keynote: Be the Best Answer â€“ SLC|SEM Digital Marketing Conference 2015 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.
The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to â€śbeing the best answerâ€ť for your customers, wherever theyâ€™re asking questions.
He said itâ€™s important to know why they search in the first place, and how you can use that knowledge to make a difference.
Why â€śIntegrated Marketingâ€ť?
The amount of data available today can make the customer journey overly complex, and right now, Odden said, thereâ€™s a big lie about the journey. We think thereâ€™s a linear path from awareness to purchase, but it isnâ€™t like that at all. Or at least not all the time.
So if youâ€™re optimizing for straight-line journey, youâ€™re only targeting 20 or 25% of your potential audience.
He also spoke about how things are changing, and how important digital marketing is becoming. CMOs predict that digital will account … Read the rest
Posted by randfish
It’s been a long time since we covered one of the most fundamental building blocks of SEOâ€”the structure of domain names and URLsâ€”and I think it’s high time to revisit. But, an important caveat before we begin: the optimal structures and practices I’ll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an “it would be great if we could,” not an “if we don’t do things this way, the search engines will never rank us well.” Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be.
#1: Whenever possible, use a single domain & subdomain
It’s hard to argue this given the preponderance of evidence and examples of folks moving their content from a subdomain to subfolder and seeing improved results (or, worse, moving content to a subdomain and losing traffic). Whatever heuristics the engines use to judge whether content should inherit the ranking ability of its parent domain seem to have trouble consistently passing to subdomains.
That’s … Read the rest
Posted by Isla_McKetta
Oh no, another year-end roundup! But before you click away, let me sell you a little on why this is the roundup you actually want to read.
You see, to compile the
Moz Top 10 over the last year, we probably read 50 or more articles EACH WEEK, that’s around 100 articles for every issue. We then spent innumerable hours curating and culling until we could share with you the very best of those articles in the bi-weekly Top 10.
So this is not just another listicle. This article is in fact the distillation of the very best content from all over the interwebs for the past year that has anything to do with digital marketing. Basically,
we read 2,600 (or so) articles so you don’t have to.
What does “best” mean?
There’s no formula for what makes an article Top-10 worthy. We look for the best content of each two week period and then try and winnow and fit it until each newsletter contains just the right balance of digital marketing tips, tricks, analysis, and inspiration.
We work to reach beyond SEO and find articles that will help people who specialize in content, social, design, … Read the rest
Posted by Trevor-Klein
At the end of every year, we compile a list of the very best posts and most popular and prolific people that have been published on the Moz Blog and YouMoz. It’s a really fun way to look back on what happened this year, and an insight-packed view of what really resonates with our readers.
Here’s what we’ve got in store:
- Top Moz Blog posts by 1Metric score
- Top Moz Blog posts by unique visits
- Top YouMoz Blog posts by unique visits
- Top Moz Blog posts by number of thumbs up
- Top Moz Blog posts by number of comments
- Top Moz Blog posts by number of linking root domains
- Top comments from our community by number of thumbs up
- Top commenters from our community by total number of thumbs up
A huge thanks goes to Dr. Pete Meyers and Cyrus Shepard; their help cut the amount of time creating this piece consumed in half.
We hope you enjoy the look back at the past year, and wish you a very happy start to 2015!
Earlier this year, we created a new metric to evaluate the success of our blog posts, calling it … Read the rest
Posted by Amanda_Gallucci
The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations.
By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to leverage and utilize these formats for their own content.
The local snapshot
Whether taking the form of a list, interactive map, or article, content that focused in on a certain segment of the population, or compares and contrasts diverse segments, made up some of the most widely shared and discussed content.
The New York Times created a map that represented America’s palate by showing the most searched for Thanksgiving recipe in every state: Thanksgiving Recipes Googled in Every State.
Why it works
The more closely content is personally tied to the reader, the more they are invested in it, so content that is focused on a particular area or demographic has a high appeal to the people in that group. People feel one of two ways about this … Read the rest