The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data

Posted by bridget.randolph

Part 2: How to implement structured data for SEO

Welcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts.

(If you missed Part 1, you can go check it out here).

In Part 2, we’ll be looking at the steps to identify opportunities and implement structured data for SEO on your website. Since this is an introductory guide, I’ll be focusing on the most basic types of markup you can add and the most common use cases, and providing resources with additional detail for the more technical aspects of implementation.

Is structured data right for you?

Generally speaking, implementing structured data for SEO is worthwhile for most people. However, it does require a certain level of effort and resources, and you may be asking yourself whether it’s worth prioritizing.

Here are some signs that it’s a good time to prioritize structured data for SEO:

  • Search is a key value-driving channel for your business
  • You’ve recently audited your site for basic optimization
  • Read the rest

September 11, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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