When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday

Posted by randfish

How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work.

When and how to use Domain Authority, Page Authority, and link count metrics.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about when and how to use Domain Authority and Page Authority and link count metrics.

So many of you have written to us at Moz over the years and certainly I go to lots of conferences and events and speak to folks who are like, “Well, I’ve been measuring my link building activity with DA,” or, “Hey, I got a high DA link,” and I want to confirm when is it the right time to be using something like DA or PA or a raw link count metric, like number of linking root domains or something like Spam Score or a … Read the rest

June 16, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Rankings Correlation Study: Domain Authority vs. Branded Search Volume

Posted by Tom.Capper

A little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today.

One of the main points of my presentation was to argue that while links still do represent a useful source of information for Google’s ranking algorithm, Google now has many other sources, most of which they would never have dreamed of back when PageRank was conceived as a proxy for the popularity and authority of websites nearly 20 years ago.

Branded search volume is one such source of information, and one of the sources that is most accessible for us mere mortals, so I decided to take a deeper look on how it compared with a link-based metric. It also gives us some interesting insight into the KPIs we should be pursuing in our off-site marketing efforts — because brand awareness and link building are often conflicting goals.

For clarity, by branded search volume, I mean the monthly regional search volume … Read the rest

March 15, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing

Posted by Isla_McKetta

True life confession: Although I’ve worked with some of the smartest SEOs, architects, and CPAs in the business, you couldn’t always tell from their writing. Which is a problem. Because while some of them are client-facing (so the client gets to know their smarts firsthand—either in person or on the phone), some are only known by the lackluster reports they turn in.

This is a post about how anyone (whether you’re an expert in SEO, PPC, social media, or even… content marketing) can write a clearer, more persuasive report. And the lessons contained herein can help you with any form of corporate communication, whether you’re writing for a client or your boss.

Get ready to sound smarter.

Be assertive

Being assertive doesn’t mean you should stand on your desk and shout your opinions like you’re auditioning to be the next Hulk. Instead, have confidence in the data and recommendations you’re reporting and convey that confidence in your writing. Because if you’re not confident, you might not be ready to write the report. So go double-check your research and then use the following tactics to sound like the authority you are:

Ditch “I think”

I think there Read the rest

February 11, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Using Modern SEO to Build Brand Authority

Posted by kaiserthesage

It’s obvious that the technology behind search engines’ ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective.

The
emphasis on E-A-T (expertise, authoritativeness, trustworthiness) from Google’s recently updated Quality Rating Guide shows that search engines are shifting towards brand-related metrics to identify sites/pages that deserve to be more visible in search results.

Online branding, or authority building, is quite similar to the traditional SEO practices that many of us have already been accustomed with.

Building a stronger brand presence online and improving a site’s search visibility both require two major processes: the things you implement on the site and the things you do outside of the site.

This is where several of the more advanced aspects of SEO can blend perfectly with online branding when implemented the right way. In this post, I’ll use some examples from my own experience to show you how.

Pick a niche and excel

Building on your brand’s
topical expertise is probably the fastest way to go when you’re looking to build a name for yourself or your business in a very competitive industry.

There are a few reasons why:

July 30, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Social Authority: Our Measure of Twitter Influence

Posted by @petebray

[This blog post is co-authored by Social Authority, our metric of Twitter users’ influence. There are plenty of vanity metrics out there, but Social Authority offers something compellingly different.

Social Authority Helps Marketers

Social Authority is not about bragging rights or merchant discounts. Nor is it something that you check once and then forget about. Our metric is immediately, reliably useful. You can order all active Twitter users by influence, dissect your social graph, or find new followers who are most important — right now.

But it’s more than just exploring your own followers (or those of a competitor): Social Authority is ultimately a measure of influential activity. As such, it highlights content that is successful on Twitter. When you find users with high Social Authority, you’re finding great marketing strategies to analyze and mimic. And we think that this will help you be more successful with Twitter.

Finally, Social Authority is transparent. We could use all sorts of fuzzy words to explain how we compute our score, but we recognize that marketers need to see the “man … Read the rest

February 13, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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