​How to Create Images That Attract & Convince Your Target Niche

Posted by nikkielizabethdemere

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Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.

Studies show that people understand images faster than words, remember them longer, and if there’s a discrepancy between what we see and what we hear, our brains will choose to believe what they see. Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all marketers are looking for.

So don’t just slap some text on a stock photo and call it good. You can do better. Much better. And I’ll show you how.

Understand the symbolic underpinnings

This homepage from Seer Interactive does a lot right. The copy below this central image is golden: “We’re Seer. We pride ourselves on outcaring the competition.” Outcaring? … Read the rest

July 20, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Filthy Linking Rich: How to Passively Attract Valuable Links

Posted by JamesAgate

The best ideas for “building links” seldom arrive whilst you are sat there thinking of ways you can build links. I don’t mean to start off on the wrong foot here and provide you with one of those posts that proclaims “just hit publish” and links will rain down from the sky if your content is “great” enough.

We’ll be getting links with the process I am talking about today, but there are also a whole load of benefits besides links to come from doing this.

Why you should still care about links

Despite all the noise in the industry, links form the very basis of the web and remain the key component in Google’s algorithm, so having a plan in place for how links are going to be attained is essential for any ambitious business.

Beyond the dramatic improvement in search engine visibility that we all know links can deliver, the right kinds of links can offer:

  • Significant referral traffic
  • Online brand awareness
  • Social proof (improving conversion)

Links were here before Google; they are the stitches that connect the patchwork quilt of randomness that we call the internet. I don’t want to pretend that I … Read the rest

February 4, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Attract Customers to Your Community with Content

Posted by Mackenzie Fogelson

Everybody’s talking about content. And everybody’s writing content. SEOs, social media specialists, agencies, marketing departments, probably even your mom. And a lot of it isn’t pretty.

Hopefully, by now, you got the memo that if you want your content to grow your business, it can’t be crap.

And hopefully you’re ready to do something about it.

There is a very tiny (yet very significant) theme — a shift in perspective — that is important to embody when you’re generating content for your website, blog, and social media outlets (oh, and offline, too):

It’s not about you.

It’s just not.

Even though you may be one of your company’s biggest fans, you are not your target audience. If you want to attract customers to your brand and your community, your content needs to reflect the fact that you understand your customer. That you’ve actually thought about and considered the challenges they face which make your product or service a necessity in their lives.

And you need to do all that without making it about you.

Try using foundational and community building content

In general, there are two types of content that you need on … Read the rest

March 24, 2013  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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