Introducing Progressive Web Apps: What They Might Mean for Your Website and SEO

Posted by petewailes

Progressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow WebsiteTM.

But what actually makes a PWA? Should you have one? And if you create one, how will you make sure it ranks? Well, read on to find out…

What’s a PWA?

Given as that Google came up with the term, I thought we’d kick off with their definition:

“A Progressive Web App uses modern web capabilities to deliver an app-like user experience.”
Progressive Web Apps

The really exciting thing about PWAs: they could make app development less necessary. Your mobile website becomes your app. Speaking to some of my colleagues at Builtvisible, this seemed to be a point of interesting discussion: do brands need an app and a website, or a PWA?

Fleshing this out a little, this means we’d expect things like push notifications, background sync, the site/app working offline, having a certain look/design to feel like a native application, and being able to be set on the device home screen.

These are things we traditionally haven’t had … Read the rest

September 15, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Get Ready for the Evolution of Long Tail Keywords, Coming Soon to Mobile Apps

Posted by Royh

Last month Google made a big announcement, potentially signaling a game changer for search. Google is quietly rolling out app-only content indexing, even if that content isn’t actually hosted on the indexed app.

So, what does that actually mean?

The game-changing implication is that when you search Google from your phone or tablet, app-only content will “stream” directly to your mobile device — even if you don’t have the app installed.

Thus, if I search for the key phrase “hotel tonight in Chicago,” I’ll see results from mobile apps that aren’t installed on my device, sending me directly to app-only content “streamed” from a virtual app hosted on the Google cloud.

Hotel Tonight

(Image credit: TechCrunch)

How is app content indexed differently?

Before this announcement, direct deep links to app content were displayed only if the matching app was already installed on your mobile device, as in the example below:

(Image credit: Google)

With this change, web content no longer needs to match app content.

According to Google’s Rajan Patel leading the new initiative:

“We want users to be able to have access to this content, regardless of whether it’s available on the web or in

Read the rest

December 21, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? – Whiteboard Friday

Posted by randfish

Mobile’s been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week’s Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general.

Mobile Web vs Mobile Apps Whiteboard

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about the mobile world and specifically whether we should be investing our mobile marketing efforts into the mobile web — meaning a website that is responsive and adaptive or just specifically designed for mobile browsers — or whether we should be worried about building a mobile app to help draw in traffic and gain customers and users. I think these two worlds are actually quite different.

So I spent a bunch of time recently here internally at Moz going through a huge number of … Read the rest

December 4, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Update: Google begins using information from indexed apps as ranking factor

Update: Google begins using information from indexed apps as ranking factor is a post by SEO expert Melissa McGibbon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

photo

From Google’s Official Webmaster Central Blog:

As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps.

More relevant app content in search results

Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.

Get Internet Marketing Insight For Your Company - SEO.com

Update: Google begins using information from indexed apps as ranking factor is a post by SEO expert Melissa McGibbon. For … Read the rest

March 2, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Top Three Inbound Marketing Strategies for Mobile Apps

Posted by robiganguly

Disclaimer: This post is an extension of the recent Mozinar "Standing Out in the Sea Of Apps: Building an Audience of Fans for Your Mobile App's Success" and covers questions from audience Q&A. You can watch the recorded Mozinar here!

Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill?

Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look at the numbers:

  • There are currently 750,000 apps in the App Store alone.
  • These apps have over 40 billion downloads.
  • There are one billion smartphones existing in the world, and that number is growing.

2 Huge Markets - The growth in iOS and Android apps over the past 4 years

Whoa.

There are over one billion consumers looking for information on their mobile devices, and you know what works when consumers are looking … Read the rest

January 29, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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