10 Things I’ve Learned Recently About Hiring and Applying for SEO Roles

Posted by bridget.randolph

Here at Distilled NY we’ve been running a hiring cycle, and it’s really brought front and center for me the key elements that make a digital marketing (and specifically SEO) candidate stand out from the crowd. So I wanted to share a few things I’ve learned in the process.

For the purpose of this post, I’m going to tackle this topic from two angles (with 5 points on each, in true “10 Things I’ve Learned…” style):

Part I: 5 attributes I now look for in any new analyst or consultant hire (and what you as an employer might want to think about before making someone an offer), and

Part II: 5 things to consider as a job seeker if you’re applying for a role at a company like Distilled.

I should also note that this post is based on my own personal approach and viewpoint, rather than representing any kind of official Distilled documentation.

What I look for in a new SEO hire

At Distilled, we hire for SEO consultants at two levels — analyst (entry-level) and consultant (3+ years experience). The core elements we look for are the same for each, but for consultants there’s … Read the rest

September 5, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Understanding and Applying Moz’s Spam Score Metric – Whiteboard Friday

Posted by randfish

This week, Moz released a new feature that we call Spam Score, which helps you analyze your link profile and weed out the spam (check out the blog post for more info). There have been some fantastic conversations about how it works and how it should (and shouldn’t) be used, and we wanted to clarify a few things to help you all make the best use of the tool.

In today’s Whiteboard Friday, Rand offers more detail on how the score is calculated, just what those spam flags are, and how we hope you’ll benefit from using it.








For reference, here’s a still of this week’s whiteboard. 

Understanding and Applying Moz's Spam Score Metric

Click on the image above to open a high resolution version in a new tab!

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to chat a little bit about Moz’s Spam Score. Now I don’t typically like to do Whiteboard Fridays specifically about a Moz project, especially when it’s something that’s in our toolset. But I’m making an exception because there have been so many questions and so much discussion around Spam Score and because I hope the methodology, the way we calculate things,

Read the rest

April 3, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Applying Lessons from the Publishing Industry to SEO Consulting

Posted by SarahKershaw

“Search has been less and less relevant since Facebook released News Feed. Now we get the vast majority of our traffic via social, and about 1-2% from search”
– Chris Dannen from Fast Co Labs

“We benefited a ton from an early SEO audit thanks to IAC’s SEO pros, but once the right framework was in place, it’s been up to us as content creators to really dig deep into Google Analytics to determine where the opportunities lie…”
– Jordan Shakeshaft, editorial director of Life by DailyBurn

“None” was another person’s response to my question about the role of SEO within her company. “There’s very little of actual value in it for us.” This from a respected British magazine.

In preparation for this post, I started thinking about publishers and their plans for 2014, specifically their growth strategies for the coming year. My thought was that as the publishing industry usually leads the way when it comes to new content techniques and products, it is at the forefront of publishing initiatives. As publishers blaze new trails, we as consultants have the opportunity to learn by proxy, observing what has worked and what has not. These observations … Read the rest

January 27, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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