SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models

Posted by randfish

Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided.

Obviously, this data is imperfect – SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I'd be surprised if a professional surveyor found dramatically different data – there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information. The data is provided below in three formats – first, some personal, high level takeaways from the survey, next an infographic from the great folks at AYTM Market Research and finally, a dump of… Read the rest

January 4, 2012 Tags: &amp, 600+, Agencies, Costs, Models, Pricing, Services, Share Posted in: SEO / Traffic / Marketing No Comments

Grassroots SEO – Strategy, Process & Life Cycle

Posted by stevewiideman

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

If you're a patron at search events, conferences and workshops, you might walk away the way I typically do: full of "stuff" to try but no clue where to start. Weeks go by, your notes become a beautiful art piece with dozens of brown coffee cup circles and doodles, eventually getting crumpled into a ball and tossed across the room just next to the trashcan you were aiming for.

There goes another ,300 of inspiration without actionable takeaways. In this post, I'm going to give you a way to organize information you receive (and some of my own tactics) into what you will now and forever call an "SEO Strategy."

There are rockstars who multi-task and play all the search channels at once, optimizing content, creating links, rendering videos and engaging with social media elements while juggling 12 bowling pins and guzzling… Read the rest

December 27, 2011 Tags: &amp, Cycle, Grassroots, Life, Process, Strategy Posted in: SEO / Traffic / Marketing No Comments

The Best of 2011 – Posts & People Who Rocked Our World

Posted by jennita

What's better than unicorns and kittens happily leaping over rainbows with gold at the end? The Moz community, that's what!

At the end of every year we like to take a look back, not only at which posts made an impact, but which people made an impact on the community as well.

This year we're taking a peek at the top content on the blog based on thumbs up, visits, root domains, tweets and comments. Plus we have the added bonus of looking at community members who left the most comments, and those whose comments were the most thumbed up. If you've missed any of these posts over the past year, I invite you to grab a cup of coffee and start reading. I look forward to hearing about your favorite posts, plus your thoughts on why these posts did so well this year.

Before we get too ahead of ourselves, I wanted to again remember GoodnewsCowboy, a long time community member whom we lost to cancer earlier this year. GNC was an amazing man and is sorely missed… Read the rest

December 25, 2011 Tags: &amp, 2011, Best, People, Posts, Rocked, World Posted in: SEO / Traffic / Marketing No Comments

Speedy Site Prospecting Using Social Metrics & Natural Language Processing

Posted by iPullRank

We can all agree that a large timesink in outreach link building is site prospecting. Who really wants to spend the time to go through a bunch of pages on a site to figure out if the site is worthwhile? Further, if you’re following the “Throw Away Your Form Letters” principles then you are looking for content on a blogger or webmaster’s site that is of interest in order to start a conversation – but that takes a lot of time too. It would be awesome to scale that process wouldn’t it? Now, there’s an app for that.

I had the idea that if I spidered a site and matched the URLs with social metrics and then used natural language processing to figure out the core concepts of every page I could tell at a glance whether a site is worth my time and what content (if any) is popular. Note: I have purposely left out Linkscape’s metrics from this as I don’t believe we should waste API calls on what may be many worthless pages. You should identify the worthwhile pages and head over to Open

… Read the rest

October 13, 2011 Tags: &amp, Language, Metrics, Natural, Processing, Prospecting, Site, Social, Speedy, Using Posted in: SEO / Traffic / Marketing No Comments

Link Building with OSE & a Host of Other Tools

Posted by randfish

In late August, I gave a free webinar called Link Building with Open Site Explorer. As is usual, I couldn’t limit myself to just a bunch of Moz tools (always feel a bit too self-promotional when I do that), so I ended up covering more than a few others as well. I also ran through a link building methodology and process that I’ve seen a lot of professional firms adopting lately, though their specific systems are more advanced and customized than what I’m illustrating.

Nevertheless, I thought it would be valuable to provide the webinar, in full video form, here on the blog, along with the slide deck. Many folks may not have found the webinar in our free webinars section (bottom of the page), and I think this info is pretty useful for anyone investing in link building and wanting to use OSE.

Here’s the video (92 minutes in total, the last 30 are Q+A):

And here’s the slide deck:

Link Building with Open Site Explorer

Read the rest

September 25, 2011 Tags: &amp, Building, Host, Link, Tools Posted in: SEO / Traffic / Marketing No Comments