Are Your Titles Irresistibly Click Worthy & Viral?!
Posted by evolvingSEO
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
The 80/20 Value of Titles
Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content. (By the way, this is my first YouMoz – woohoo!)
In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content.
February 2, 2012
Tags: &, Click, Irresistibly, Titles, Viral, Worthy
Posted in: SEO / Traffic / Marketing
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SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models
Posted by randfish
Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided.
Obviously, this data is imperfect – SEOmoz is not a professional data surveying firm and our only tool was a basic list of questions on SurveyMonkey. That said, I'd be surprised if a professional surveyor found dramatically different data – there was enough participation to receive a trustworthy sample size and firms provided their personal/contact information (many of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which means we likely did not receive intentionally manipulative/misleading information. The data is provided below in three formats – first, some personal, high level takeaways from the survey, next an infographic from the great folks at AYTM Market Research and finally, a dump of… Read the rest
January 4, 2012
Tags: &, 600+, Agencies, Costs, Models, Pricing, Services, Share
Posted in: SEO / Traffic / Marketing
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Grassroots SEO – Strategy, Process & Life Cycle
Posted by stevewiideman
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
If you're a patron at search events, conferences and workshops, you might walk away the way I typically do: full of "stuff" to try but no clue where to start. Weeks go by, your notes become a beautiful art piece with dozens of brown coffee cup circles and doodles, eventually getting crumpled into a ball and tossed across the room just next to the trashcan you were aiming for.
There goes another ,300 of inspiration without actionable takeaways. In this post, I'm going to give you a way to organize information you receive (and some of my own tactics) into what you will now and forever call an "SEO Strategy."
There are rockstars who multi-task and play all the search channels at once, optimizing content, creating links, rendering videos and engaging with social media elements while juggling 12 bowling pins and guzzling… Read the rest
December 27, 2011
Tags: &, Cycle, Grassroots, Life, Process, Strategy
Posted in: SEO / Traffic / Marketing
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The Best of 2011 – Posts & People Who Rocked Our World
Posted by jennita
What's better than unicorns and kittens happily leaping over rainbows with gold at the end? The Moz community, that's what!
At the end of every year we like to take a look back, not only at which posts made an impact, but which people made an impact on the community as well.
This year we're taking a peek at the top content on the blog based on thumbs up, visits, root domains, tweets and comments. Plus we have the added bonus of looking at community members who left the most comments, and those whose comments were the most thumbed up. If you've missed any of these posts over the past year, I invite you to grab a cup of coffee and start reading. I look forward to hearing about your favorite posts, plus your thoughts on why these posts did so well this year.
Before we get too ahead of ourselves, I wanted to again remember GoodnewsCowboy, a long time community member whom we lost to cancer earlier this year. GNC was an amazing man and is sorely missed… Read the rest
December 25, 2011
Tags: &, 2011, Best, People, Posts, Rocked, World
Posted in: SEO / Traffic / Marketing
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Speedy Site Prospecting Using Social Metrics & Natural Language Processing
Posted by iPullRank
We can all agree that a large timesink in outreach link building is site prospecting. Who really wants to spend the time to go through a bunch of pages on a site to figure out if the site is worthwhile? Further, if you’re following the “Throw Away Your Form Letters” principles then you are looking for content on a blogger or webmaster’s site that is of interest in order to start a conversation – but that takes a lot of time too. It would be awesome to scale that process wouldn’t it? Now, there’s an app for that.
October 13, 2011
Tags: &, Language, Metrics, Natural, Processing, Prospecting, Site, Social, Speedy, Using
Posted in: SEO / Traffic / Marketing
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