How to Track Your Local SEO & SEM

Posted by nickpierno

If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently.

A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working and what isn’t?

Many digital marketing strategies today still focus on traffic. Lots of agencies/developers/marketers will slap an Analytics tracking code on your site and call it a day. For most local businesses, though, traffic isn’t all that meaningful of a metric. And in many cases (e.g. Adwords & Facebook), more traffic just means more spending, without any real relationship to results.

What you really need your tracking setup to tell you is how many leads (AKA conversions) you’re getting, and from where. It also needs to do so quickly and easily, without you having to log into multiple accounts to piece everything together.

If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right now and make setting up Read the rest

September 27, 2017  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation?

Posted by goralewicz

I recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites.

Google managed to index only a few out of multiple JavaScript frameworks tested. And as I proved, indexing content doesn’t always mean crawling JavaScript-generated links.

This got me thinking. If Google is having problems with JavaScript crawling and indexation, how are Google’s smaller competitors dealing with this problem? Is JavaScript going to lead you to full de-indexation in most search engines?

If you decide to deploy a client-rendered website (meaning a browser or Googlebot needs to process the JavaScript before seeing the HTML), you’re not only risking problems with your Google rankings — you may completely kill your chances at ranking in all the other search engines out there.

Google + JavaScript SEO experiment

To see how search engines other than Google deal with JavaScript crawling and indexing, we used our experiment website, http:/jsseo.expert, to check how Googlebot crawls and indexes JavaScript (and JavaScript frameworks’) generated content.

The experiment was quite simple: http://jsseo.expertRead the rest

August 29, 2017  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

Posted by wrttnwrd

Content creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we’re excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution.

Markdown Why and How-to

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. My name’s Ian Lurie. I am the CEO and founder of Portent Inc. I am also the Chief Content Badger there. I’m here today to talk to you about Markdown and how you can use Markdown to avoid all sorts of content and HTML tragedies.

1. The tragedy of content creation

So first thing you’ve got to understand: The one great tragedy of content creation is HTML. If you’re a writer or producer or someone like that and you’re creating content, you always run into the problem of trying to get that blog post live or trying to get that page live or whatever else, and you end up with one of four possibilities.

  • You get bad

Read the rest

August 4, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

45 Local SEO Pitfalls & How to Avoid Them

Posted by MiriamEllis

localseopitfallfinal.jpg

The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures before the clock ran out on you.

Isn’t that just like business?

You’ve opened the doors of your local enterprise in hopes of gathering up enough revenue before it’s time to retire, and you’re determined to make enough of a success to secure some dignity in your golden years.

I’m not a professional economist, but I’ve read their statistics on how half of US businesses don’t make it past their 5th year. I’m a local SEO, and what I’ve learned is that to be agile enough to beat the odds, local business owners have to swing over the obvious pitfalls that less savvy competitors are doomed to become mired in. A plumbing company fakes a string of locations by using their siblings’ houses to build citations, a dentist hires a notorious marketing agency to pay global workers for fictitious reviews, an auto dealership takes a quick link building shortcut and ends up with a long-term … Read the rest

August 1, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

This Is What They Search For: The Most Popular US Industries & Traffic Shares

Posted by Alex-T

After storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data on the industry traffic distribution across 1,000 top-visited US domains.

The purpose of this research isn’t just to share some general trends and observations that will leave you thinking, “Sounds interesting, but what’s next?” I’ve also included a bunch of actionable ideas based off of the data I went over myself.

For those of you wondering whether it’s worth it to read this article in its entirety, below are the key findings:

  1. Google, Facebook, YouTube, Yahoo, and Amazon own 32.34% of the total US traffic market. These five online giants decide which sites we’re going to visit next and what ads we see.
  2. The top five industries in the US are Internet and Telecom, Arts and Entertainment, News and Media, Shopping, and Adult Entertainment. Altogether, these businesses control 82.55% of the US market share.
  3. In the Internet and Telecom Category, search engines and
  4. Read the rest

July 11, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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