Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

Posted by wrttnwrd

Content creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we’re excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution.

Markdown Why and How-to

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. My name’s Ian Lurie. I am the CEO and founder of Portent Inc. I am also the Chief Content Badger there. I’m here today to talk to you about Markdown and how you can use Markdown to avoid all sorts of content and HTML tragedies.

1. The tragedy of content creation

So first thing you’ve got to understand: The one great tragedy of content creation is HTML. If you’re a writer or producer or someone like that and you’re creating content, you always run into the problem of trying to get that blog post live or trying to get that page live or whatever else, and you end up with one of four possibilities.

  • You get bad

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August 4, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

45 Local SEO Pitfalls & How to Avoid Them

Posted by MiriamEllis

localseopitfallfinal.jpg

The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures before the clock ran out on you.

Isn’t that just like business?

You’ve opened the doors of your local enterprise in hopes of gathering up enough revenue before it’s time to retire, and you’re determined to make enough of a success to secure some dignity in your golden years.

I’m not a professional economist, but I’ve read their statistics on how half of US businesses don’t make it past their 5th year. I’m a local SEO, and what I’ve learned is that to be agile enough to beat the odds, local business owners have to swing over the obvious pitfalls that less savvy competitors are doomed to become mired in. A plumbing company fakes a string of locations by using their siblings’ houses to build citations, a dentist hires a notorious marketing agency to pay global workers for fictitious reviews, an auto dealership takes a quick link building shortcut and ends up with a long-term … Read the rest

August 1, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

This Is What They Search For: The Most Popular US Industries & Traffic Shares

Posted by Alex-T

After storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data on the industry traffic distribution across 1,000 top-visited US domains.

The purpose of this research isn’t just to share some general trends and observations that will leave you thinking, “Sounds interesting, but what’s next?” I’ve also included a bunch of actionable ideas based off of the data I went over myself.

For those of you wondering whether it’s worth it to read this article in its entirety, below are the key findings:

  1. Google, Facebook, YouTube, Yahoo, and Amazon own 32.34% of the total US traffic market. These five online giants decide which sites we’re going to visit next and what ads we see.
  2. The top five industries in the US are Internet and Telecom, Arts and Entertainment, News and Media, Shopping, and Adult Entertainment. Altogether, these businesses control 82.55% of the US market share.
  3. In the Internet and Telecom Category, search engines and
  4. Read the rest

July 11, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

MozCon: Why You Should Attend & How to Get the Most Out of It

Posted by ronell-smith

MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself

I remember my first MozCon like it was yesterday.

It’s the place where I would hear the quote that would forever change the arc of my career.

“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”

Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).

Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.

Once settled in, I sat back and enjoyed the music as lights danced along the walls.

Who Read the rest

June 28, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Case For & Against Attending Marketing Conferences

Posted by randfish

I just finished reading Jan Schaumann’s short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add.

First off, I think it’s reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true that if your employees attend them, there will be costs associated, and it’s logical for businesses to seek a return on investment.

What do you sacrifice when sending a team member to an event?

Let’s start by attempting to tally up the costs:

  • Lost productivity – Usually on the order of 1 to 4 days depending on the length of the event, travel distance, tiredness from travel, whether the team member does some work at the event or makes up with evenings/weekends, etc. Given marketing salaries ranging from K–0K, this could be as little as 0 (~1 day’s cost at the lower end) to ,900 (a week’s cost on the high end).
  • Cost of tickets – In the web marketing world, the range of events is fairly standard, between ~,000 and ,000, with discounts of 20–50% off those prices for
  • Read the rest

June 22, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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